Marginalized Knowledge: An Agenda for Indigenous Knowledge Development and Integration with Other Forms of Knowledge

Monitoring and evaluation of the promotional campaign

Reynolds (2003: n.p) believes that it is important to monitor the progress of the promotional campaign, i.e., whether it is reaching the intended target or not, and whether the library is offering the right products and services to customers. If the implementation has not gone according to plan, then it is necessary to go back to the drawing board and revise the entire process. If the plan is successful, then it is a good idea to share the success stories with the beneficiaries and to let customers and interested parties know about increases in use, satisfaction, new skills, and other achievements.

3. Methodology

A survey method was used to collect data. This was accomplished with the use of questionnaires. The target population of the study consisted of the students and library staff at the Mzuzu University in Malawi and the University of Zululand, South Africa. The quota sampling technique was used to enable the researcher to categorize the population (students) into sub-strata, though non-randomly. Purposive sampling was used to handpick library staff according to their relevance to the study. Four hundred and seventeen (417) students and one (1) Senior librarian were selected from the University of Zululand, and fifty two (52) students and one (1) Senior librarian were selected from the Mzuzu University. A census in the tertiary institutions under study found a combined population of nine thousand, two hundred and thirty three students. We used a sampling ratio of 5% to come up with a sample of four hundred and sixty nine (469) students for inclusion in the study.