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HU. 23 CURRICULUM FOR BA (STRATEGIC COMMUNICATION) (CORPORATE COMMUNICATION)

Programme code: B7004Q

SAQA ID: 80340

HEQF level: 7

Credits: 420

Purpose: The current era is characterised by a shift to Strategic Communication, which is a dynamic and evolving field. Whereas, previously, Corporate Communication, Marketing Communication, Public Relations and Management Communication were seen as separate fields, Strategic Communication has attempted to transcend these distinctions. The environment in which most organisations and businesses find themselves necessitates the ability to adapt to: the pace of change, economic instability, the shift of power away from traditional authority and the impact of technology on every aspect of human existence.
The BA Strategic Communication (Corporate Communication) degree is a unique qualification that has been developed to empower the learner with the knowledge that is essential to succeed in industry. This degree provides both practical and theoretical knowledge relating to the communication practitioner’s role in achieving organisational goals, and facilitating stakeholder relationships, reputation management, change management, employee engagement and media relations. These dimensions are explored within a broader global, governmental, business, society and individual context.
The curriculum for the BA (Strategic Communication) (Corporate Communication) programme consists of 24 semester modules compiled as follows:

First Year	Second Year	Third Year	Semester modules
Corporate Communication 1A&1B	Corporate Communication 2A&2B	Corporate Communication 3A&3B	6
Applied Corporate Communication 1A&1B	Applied Corporate Communication 2A&2B	Applied Corporate Communication 2A&2B	6
Third major 1A&1B	Third major 2A&2B	Third major 3A&3B	6
*Communication 1A&1B or Elective 1A & 1B if CMS is selected as a major	*Communication 2A&2B or Elective 2A & 2B if CMS is selected as a major		4
**English 1C&1D or Elective 1A&1B			2
10 semester modules	8 semester modules	6 semester modules	24

• 
  Majors: *Communication, English, Linguistics, Philosophy, Politics, Public Management and Governance (3A, 3B, 3C & 3D) or Sociology.
  

• 
  Alternative majors: English 1A&1B and Industrial Psychology (Statistical Methods A is a prerequisite for Industrial Psychology 2B but does not contribute towards the total number of semester modules of the programme). (These modules may be chosen only if there are no timetable clashes.)
  

• 
  Electives: *Communication, English, Linguistics, Politics, Public Management and Governance, or Sociology.
  

• 
  Alternative electives: English 1A&1B, Industrial Psychology (Statistical Methods A is a prerequisite for Industrial Psychology 2B but does not contribute towards the total number of semester modules of the programme) and Philosophy. (These modules may be chosen only if there are no timetable clashes.)
  

* Communication (CMS) is compulsory up to second-year level for all students. If CMS

is chosen as a major, an additional four modules from the list of elective

majors must be included as a minor elective up to second-year level.  If a major

other than CMS is selected from the elective majors, CMS is a compulsory minor up

to second-year level.
** Students who have achieved an A or B for English in matric may substitute English 1C

&1D with another elective. Students who select English as a major should register for

English 1A&1B and may substitute English 1C&1D with another elective. Student who

passes English 1C&1D may be permitted to register for English 2A&2B at the

discretion of the Head of Department of English.

HU. 24 CURRICULUM FOR BA (STRATEGIC COMMUNICATION) (MARKETING COMMUNICATION)

Programme code: B7005Q

SAQA ID: 80350

HEQF level: 7

Credits: 420

Purpose: The current era is characterised by a shift to Strategic Communication, which is a dynamic and evolving field. Whereas, previously, Corporate Communication, Marketing Communication, Public Relations and Management Communication were seen as separate fields, Strategic Communication has attempted to transcend these distinctions. The environment in which most organisations and businesses operate necessitates the ability to adapt to: the pace of change, economic instability, the shift of power away from traditional authority and the impact of technology on every aspect of human existence.
The BA Strategic Communication (Marketing Communication) degree is a unique qualification that has been developed to empower you with the knowledge that is essential to succeed in industry. This degree provides both practical and theoretical knowledge relating to the communication practitioner’s role in achieving organisational goals, and facilitating stakeholder relationships, reputation management, change management, employee engagement and media relations. These dimensions are explored within a broader global, governmental, business, society and individual context.
The curriculum for the BA (Strategic Communication) (Marketing Communication) programme consists of 24 semester modules and is compiled as follows:

First Year	Second Year	Third Year	Semester modules
Marketing Communication 1A&1B	Marketing Communication 2A&2B	Marketing Communication 3A&3B	6
Applied Marketing Communication 1A&1B	Applied Marketing Communication 2A&2B	Applied Marketing Communication 3A&3B	6
Major 1A&1B	Major 2A&2B	Major 3A&3B	6
*Communication 1A&1B or Elective 1A &1B if CMS is selected as a major	*Communication 2A&2B or Elective 2A&2B if CMS is selected as a major		4
**English 1C&1D or Elective 1A&1B			2
10 semester modules	8 semester modules	6 semester modules	24

• 
  Majors: Anthropology, *Communication, English, Linguistics, Marketing Management, Philosophy or Sociology.
  

• 
  Alternative majors: English 1A&1B (These modules may be chosen only if there are no timetable clashes.)
  

• 
  Electives: *Communication, English, Linguistics, Marketing Management, Philosophy or Sociology.
  

• 
  Alternative electives: Anthropology or English 1A&1B. (These modules may be chosen only if there are no timetable clashes.)
  

* Communication (CMS) is compulsory up to second-year level for all students. If CMS

is chosen as a major, an additional four modules from the list of elective

majors must be included as a minor elective up to second-year level.  If a major

other than CMS is selected from the elective majors, CMS is a compulsory minor up

to second-year level.
** Students who have achieved an A or B for English in matric may substitute English 1C

&1D with another elective. Students who select English as a major should register for

English 1A&1B and may substitute English 1C&1D with another elective. Student who

passes English 1C&1D may be permitted to register for English 2A&2B at the

discretion of the Head of Department of English.