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HU. 35 COMMUNICATION

COMMUNICATION 1A: Introduction to Communication

CMS1AA1

NQF level: 6

NQF credits: 16

Content:

The nature, functions and workings of communication within different levels and contexts of communication, with specific emphasis on persuasion and a culturally diverse society.

Purpose:

The purpose of this module is to introduce learners to the nature, functions and workings of communication within different levels and contexts of communication, with specific emphasis on persuasion and a culturally diverse society.

Outcomes:

Upon completion of this module learners should be able to:

• 
  Explain the nature, functions and workings of communication.
  
• 
  Discuss the nature, functions and workings of communication within different levels and
  

contexts of communication.

• 
  Apply the nature, functions and workings of communication within different levels and
  

contexts of communication to a culturally diverse society.

• 
  Apply the nature, functions and workings of communication within different levels and
  

contexts of communication to relevant persuasive situations.

Calculation criteria:

Minimum Full Period Mark for Examination Admission – 40%

Full Period Mark Weight – 50%

Examination Mark Weight – 50%

COMMUNICATION 1B: Mass Communication

CMS1BB1

NQF level: 6

NQF credits: 16

Content:

The nature and functions of mass communication. Historic overview of the South African mass media. Genres of the mass media. Introduction to theoretical underpinnings of studying mass media phenomena. Introduction to relevant ethical and legal aspects of the media.

Purpose:

The purpose of this module is to introduce learners to the nature and functions of mass communication; to provide an historic overview of the South African mass media; to introduce learners to the genres of the mass media; to introduce the theoretical underpinnings of studying mass media phenomena; and to provide an introduction to relevant ethical and legal aspects of the media.

Outcomes:

Upon completion of this module learners should be able to:

• 
  Explain the nature functions of mass communication.
  

• 
  Provide an historic overview of the South African mass media.
  
• 
  Discuss the genres of the mass media.
  
• 
  Give an overview of the theoretical underpinnings of studying mass media phenomena.
  
• 
  Give an overview of legal and ethical issues as they manifest in mass communication.
  

Calculation criteria:

Minimum Full Period Mark for Examination Admission – 40%

Full Period Mark Weight – 50%

Examination Mark Weight – 50%

COMMUNICATION 2A: Introduction to Communication Theories

CMS2AA2

NQF level: 7

NQF credits: 16

Content:

The nature, origin and function of communication theory. Aspects of communication theory and the relationship between theory, practice and research.

Purpose:

The purpose of this module is to provide learners with an understanding of the nature, origin and function of communication theory; aspects of communication theory and the relationship between theory, practice and research.

Outcomes:

Upon completion of this module learners should be able to:

• 
  Discuss the nature, origin and function of communication theory.
  
• 
  Discuss aspects of communication theory and the relationship between theory, practice and research.
  
• 
  Draw on selected communication theories to shed light on specific social issues.
  

Calculation criteria:

Minimum Full Period Mark for Examination Admission – 40%

Full Period Mark Weight – 50%

Examination Mark Weight – 50%

COMMUNICATION 2B: Communication Research

CMS2BB2

NQF level: 7

NQF credits: 16

Content:

Contextualisation of the historical development and fundamental aspects of communication research. Studies in the elements of the communication research process. Studies in types of research. Understanding of the methodological aspects of research. The practice of research. Ethical issues in communication research. Practical research project.

Purpose:

The purpose of this module is to contextualise the historical development and fundamental aspects of communication research; to provide learners with an overview of the elements of the communication research process, types of research and methodological aspects of research, as well as an introduction to ethical issues in communication research. This knowledge is applied on the practical level.

Outcomes:

Upon completion of this module learners should be able to:

• 
  Contextualise the historical development and fundamental aspects of communication
  

research.

• 
  Discuss the elements of the communication research process.
  
• 
  Explain the appropriateness of types and methods of research to investigate a specific
  

communication phenomenon.

• 
  Discuss ethical issues in communication research.
  
• 
  Execute a given research project.
  

Calculation criteria:

Minimum Full Period Mark for Examination Admission – 40%

Full Period Mark Weight – 50%

Examination Mark Weight – 50%

COMMUNICATION 3A: Organisational Communication

CMS3AA3

NQF level: 7

NQF credits: 16/22

Content:

Communication as organisational process and the subsequent emerging issues relevant to the organisational functioning; the origin of organisational communication and the development of the organisational communication field and perspectives; selected organisational communication theories and issues, such as leadership, ethics, diversity and technology.

Purpose:

The purpose of this module is to investigate communication as organisational process and the subsequent emerging issues relevant to organisational function, such as leadership, ethics, diversity and technology. This module also focuses on the origin of organisational communication, the development of the organisational communication field and perspectives and selected organisational communication theories.

Outcomes:

Upon completion of this module learners should be able to:

• 
  Explain communication as organisational process and the subsequent emerging issues relevant to the organisational functioning.
  
• 
  Discuss the evolvement of the study field or organisation communication, highlighting
  

various theoretical perspectives regarding the study field.

• 
  Critically discuss selected organisational communication theories and issues, such as
  

leadership, ethics, diversity and technology.

Calculation criteria:

Minimum Full Period Mark for Examination Admission – 40%

Full Period Mark Weight – 50%

Examination Mark Weight – 50%

COMMUNICATION 3B: Global Communication

CMS3BB3

NQF level: 7

NQF credits: 16/22

Content:

Introduction to theories of globalisation; new communication technology; the information and communication revolution; media and technology; and virtual communication contexts. The impact of global communication; multi- and transcultural aspects of communication; popular (pop) culture and globalisation.

Purpose:

The purpose of this module is to introduce learner to theories of globalisation; to investigate aspects around new communication technology; and to investigate recent societal changes as are linked to the information and communication revolution. This includes the impact of globalisation and global communication on society in terms of multi- and transcultural aspects of communication, and popular culture.

Outcomes:

Upon completion of this module learners should be able to:

• 
  Give an overview of theories of globalisation as are applicable to the globalised
  

communication industry.

• 
  Critically discuss the information and communication revolution understanding.
  
• 
  Give a critical account of the impact of new communication technology on specific
  

societal aspects.

• 
  Discuss the impact of the globalisation of the media industry on multi- and transcultural
  

aspects.

• 
  Discuss the globalisation of the media industry as it applies to popular culture.
  

Calculation criteria:

Minimum Full Period Mark for Examination Admission – 40%

Full Period Mark Weight – 50%

Examination Mark Weight – 50%