encountered material and demonstrate an ability to marshal an approach used in one or more disciplines included at the exit-level (level 6).
Students who have a Diploma in Public Relations and Communication should be able to:
Execute specialised public relations activities.
Produce communication media for public relations context.
Use theory to shape the broader context in which a public relations practitioner functions.
Use administration and leadership qualities as a public relations professional.
HU. 11 CURRICULUM FOR DIP (PUBLIC RELATIONS AND COMMUNICATION)
Programme code: D7002Q
SAQA ID: 84628
HEQF level: 6
Purpose: The aim of the qualification is to develop in the student the competency to plan, apply, implement and evaluate public relations and communication management practices in a variety of business and social contexts.
The curriculum for the Diploma (Public Relations and Communication) programme consists of 25 semester modules compiled as follows: