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HU. 10 EXIT-LEVEL OUTCOMES


    1. BACHELOR OF ARTS

Students who have a Bachelor of Arts Degree in the Humanities and Social Sciences should be able to:

the content, theories, and scholarly positions of the critical core of a number of disciplines at a basic and intermediate level (level 5).

the basic assumptions of the most important theories, scholarly positions and basic methodologies of one or more disciplines (level 6).

  • Show competence with the basic and elementary modes of inquiry of at least one or more

core disciplines to specified, less complex problems (both concrete and abstract).

  • Analyse and locate her/his own work in contemporary contexts (such as the South African

and African contexts) regarding specific issues and/or problems.

  • Interpret topical issues using different perspectives in the disciplines included at level 6.

  • Interpret, explain and/or develop an argument around and an understanding of newly

encountered material and demonstrate an ability to marshal an approach used in one or more disciplines included at the exit-level (level 6).


    1. DIPLOMA

Students who have a Diploma in Public Relations and Communication should be able to:

  • Execute specialised public relations activities.

  • Produce communication media for public relations context.

  • Use theory to shape the broader context in which a public relations practitioner functions.

  • Use administration and leadership qualities as a public relations professional.



HU. 11 CURRICULUM FOR DIP (PUBLIC RELATIONS AND COMMUNICATION)


Programme code: D7002Q

SAQA ID: 84628

HEQF level: 6

Credits: 408


Purpose: The aim of the qualification is to develop in the student the competency to plan, apply, implement and evaluate public relations and communication management practices in a variety of business and social contexts.
The curriculum for the Diploma (Public Relations and Communication) programme consists of 25 semester modules compiled as follows:


First Year

Second Year

Third Year

Semester modules

Public Relations 1A&1B

Public Relations 2A&2B

Public Relations 3A&3B

6

Communication Management

1A&1B


Communication Management

2A&2B


Communication Management

3A&3B


6

Media 1A&1B

Media 2A&2B

Media 3A

5


Professional Writing Skills 1A&1B







2

*Professional

Practice 1



*Professional Practice 2

*Professional Practice 3

6

10 semester modules

8 semester modules

7 semester modules

25

Majors: Communication Management, Public Relations and Media.

* Experiential time for this qualification is .5.

HU. 12 CURRICULUM FOR EXTENDED DIP (PUBLIC RELATIONS AND COMMUNICATION)


Programme code:

D7EX2Q


SAQA ID: 84628

HEQF level: 6

Credits: 400


Purpose: The purpose of this qualification is intended to develop in a student the competence to plan, apply and monitor public relations and communication activities in a variety of contexts.


First Year

Second Year

Third Year

Fourth Year

Semester modules

Fundamental Research Practice

Communication Management 1B

Communication Management 2A&2B

Communication Management 3A&3B

7

Workplace Preparation

Public Relations IB

Public Relations 2A&2B

Public Relations

3A&3B


7

Basic Business Calculations

Media 1A&1B

Media 2A&2B

Media 3A

7

Communication Management 1A

Professional Writing Skills 1A&1B







3

Public Relations IA










1

End-User Computing (Module A)

Professional Practice 1

Professional Practice 2

Professional Practice 3

7

9 semester modules

8 semester modules

8 semester modules

7 semester modules

32

* Experiential time for this qualification is .5.




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