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HU. 10 EXIT-LEVEL OUTCOMES

1. 
   BACHELOR OF ARTS
   

Students who have a Bachelor of Arts Degree in the Humanities and Social Sciences should be able to:

• 
  Demonstrate familiarity with and have an informed outline knowledge and understanding of
  

the content, theories, and scholarly positions of the critical core of a number of disciplines at a basic and intermediate level (level 5).

• 
  Demonstrate a systematic and well-rounded knowledge, and the ability to critically question
  

the basic assumptions of the most important theories, scholarly positions and basic methodologies of one or more disciplines (level 6).

• 
  Show competence with the basic and elementary modes of inquiry of at least one or more
  

core disciplines to specified, less complex problems (both concrete and abstract).

• 
  Analyse and locate her/his own work in contemporary contexts (such as the South African
  

and African contexts) regarding specific issues and/or problems.

• 
  Interpret topical issues using different perspectives in the disciplines included at level 6.
  
• 
  Interpret, explain and/or develop an argument around and an understanding of newly
  

encountered material and demonstrate an ability to marshal an approach used in one or more disciplines included at the exit-level (level 6).

2. 
   DIPLOMA
   

Students who have a Diploma in Public Relations and Communication should be able to:

• 
  Execute specialised public relations activities.
  
• 
  Produce communication media for public relations context.
  
• 
  Use theory to shape the broader context in which a public relations practitioner functions.
  
• 
  Use administration and leadership qualities as a public relations professional.
  

HU. 11 CURRICULUM FOR DIP (PUBLIC RELATIONS AND COMMUNICATION)

Programme code: D7002Q

SAQA ID: 84628

HEQF level: 6

Credits: 408

Purpose: The aim of the qualification is to develop in the student the competency to plan, apply, implement and evaluate public relations and communication management practices in a variety of business and social contexts.
The curriculum for the Diploma (Public Relations and Communication) programme consists of 25 semester modules compiled as follows:

First Year	Second Year	Third Year	Semester modules
Public Relations 1A&1B	Public Relations 2A&2B	Public Relations 3A&3B	6
Communication Management 1A&1B	Communication Management 2A&2B	Communication Management 3A&3B	6
Media 1A&1B	Media 2A&2B	Media 3A	5
Professional Writing Skills 1A&1B			2
*Professional Practice 1	*Professional Practice 2	*Professional Practice 3	6
10 semester modules	8 semester modules	7 semester modules	25

Majors: Communication Management, Public Relations and Media.

* Experiential time for this qualification is .5.

HU. 12 CURRICULUM FOR EXTENDED DIP (PUBLIC RELATIONS AND COMMUNICATION)

Programme code: D7EX2Q

SAQA ID: 84628

HEQF level: 6

Credits: 400

Purpose: The purpose of this qualification is intended to develop in a student the competence to plan, apply and monitor public relations and communication activities in a variety of contexts.

First Year	Second Year	Third Year	Fourth Year	Semester modules
Fundamental Research Practice	Communication Management 1B	Communication Management 2A&2B	Communication Management 3A&3B	7
Workplace Preparation	Public Relations IB	Public Relations 2A&2B	Public Relations 3A&3B	7
Basic Business Calculations	Media 1A&1B	Media 2A&2B	Media 3A	7
Communication Management 1A	Professional Writing Skills 1A&1B			3
Public Relations IA				1
End-User Computing (Module A)	Professional Practice 1	Professional Practice 2	Professional Practice 3	7
9 semester modules	8 semester modules	8 semester modules	7 semester modules	32

* Experiential time for this qualification is .5.