Modern Business Writing
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- Bu səhifədəki naviqasiya:
- 3.2.3.5 Positive and negative words
- 3.2.3.6 Don’t use big words
3.2.3.3 Useless wordsThere are several “weasel” words in the English language. These are words which do not add anything to your writing. It appears that Customer Service will It should be noted that we will There are some departments that will
Actually Definitely Hopefully Fortunately Carefully Pretty sure Quite sure Rather Real Really Somewhat Very Slightly Extremely For example: He is rather intelligent. It is very large, very high, very clear. 3.2.3.4 Nice words Find a more descriptive adjective as a substitute of “nice”
3.2.3.5 Positive and negative wordsAnalyse words for positive and negative emotional meanings. For example, “efficient” is positive, so is “punctual”; “you must” is negative, so is “impossible” or “incorrect”. A positive tone encourages a favourable, desirable association with a product or service. A negative tone is a “red flag” word. It plants seeds of doubt, or conveys an image that is unfavourable, undesirable, unattractive, or even frightening. However, too positive a tone will lead to accusations of “pushy”. Positive words EXAMPLES OF POSITIVE WORDS Appreciate Satisfaction Assurance Responsible Committed Quality Confidence Honest Dependable Service Established Willingness Negative words EXAMPLES OF NEGATIVE WORDS Blame Fault Sorry Inconvenience Failure Regret Never Complaint Can’t Disagree Unfortunate Difficult Prejudiced Unable Wrong Neglect Negative phrases EXAMPLES OF NEGATIVE PHRASES Your delay Your dissatisfaction Why didn’t you We cannot understand your You claim You forgot to You must You are misinformed Negative and positive ways of saying things EXAMPLES OF NEGATIVE AND POSITIVE WAYS OF SAYING THINGS Complaints department Customer service Our office doesn’t open until 09h30 Our office opens at 09h30 I was surprised to learn that I learned from your letter that Mistakes are bound to happen We shall take care to prevent a similar occurrence We hope you won’t find our product unsatisfactory We are sure you will find our product satisfactory You won’t have difficulty operating your new mower if Your new mower will operate efficiently and easily when Your failure to write leads us to believe that you Since we have not heard from you we are sure you It will never happen again We have taken the appropriate steps, or We are committed to improving our service
In promulgating your esoteric cogitation, or articulating your superficial sentimentalities and amicable, philosophical or psychological observations, beware of platitudinous ponderosity. Let your conversational communications possess a clarified conciseness, compact comprehensiveness, coalescent consistency and a concatenated cogency. Eschew all conglomerate of flatulent garrulity, jejune, babblement and asinine affectations. Let your extemporaneous descanting, and unpremeditated expatiation have intelligibility and veracious vivacity without rodomontade or thrasonical bombast. Sedulously avoid all polysyllabic profundity, pompous prolixity, psillacious vacuity, ventriloquil verbosity and vaniliquent vapidity. Shun double entendres, prurient jocosity and pestidiferous profanity, obscurant or apparent. In other words, write plainly, briefly, naturally, sensibly, truthfully, purely. Keep from slang. Don’t put on airs. Say what your mean, mean what you say, and don’t use big words! Yüklə 0,78 Mb. Dostları ilə paylaş:
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