A project report submitted as a part of the requirements for the degree of master of business administration

Parameters of Engagement

Tagging, Sharing, Likes and Comments

Contest Extension Online / Offline

Once the campaign ends we can collate all participants selfies in yellow and add them to the yellow blocks in our Spenta logo

We will make social covers and keep the image for open tagging by the participants to amplify reach and virility

This is Optional for offline to ad the logo with people to Print and Hoardings

(All Subject to Legal Clearance)

This can provide great Brand Mileage and Brand Awareness

Assignment 4: Competitor Analysis of Delhi-NCR-Kolkata

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  Analysis of all the competitors of different areas
  
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  Analysis was done on the basis of six criteria
  

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  Budget Housing
  
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  Affordable
  
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  Mid
  
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  Mid Premium
  
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  Luxury
  
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  Super Luxury
  

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  Different digital platform used by the real Estates for promotion and advertising.
  

Detail analysis done for every platform- likes, followers, etc.



ORM of Akshaya:

Client: Akshaya

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  Positive+Neutral Sentiments – 14
  

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  http://www.thehindubusinessline.com/news/real-estate/akshaya-to-build-tns-tallest-residential-tower-with-38-floors/article4009815.ece
  
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  http://www.vccircle.com/news/real-estate/2014/06/26/chennai-based-akshaya-homes-eyes-20m-through-ipo-london%E2%80%99s-aim-exchange
  
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  http://www.indiarealestateforums.com/forum/chennai/16-how-is-the-project-today-from-akshaya-in-omr
  
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  http://www.realestatehungama.com/builders/akshaya-pvt-ltd-.php
  
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  http://www.newindianexpress.com/cities/chennai/Akshaya-to-build-Disney-themed-apartments/2013/08/28/article1755060.ece
  
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  http://blogs.rediff.com/allcheck/2011/08/11/akshaya-builders-janurary-homes-chennai/
  
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  http://akshaya-homes.blogspot.in/2014/02/luxury-apartments-in-chennai-where.html
  
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  http://www.thepropertytimes.in/index.php/directory/leaders/2161-t-chitty-babu-chairman-a-ceo-akshaya-pvt-ltd
  
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  https://acd01234.wordpress.com/2015/03/11/akshaya-trichy-rich-residential-flats-in-chennai/
  
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  http://www.dealcurry.com/2012118-Kotak-Realty-Forms-JV-With-Akshaya-Homes.htm
  
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  http://my.placetolive.in/Discussion/916001
  
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  http://www.nirrtigo.com/Property-Chennai/Akshaya/Today-OMR-1164_203
  

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  Negative Sentiments – 1
  

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  http://www.mouthshut.com/product-reviews/Akshaya-Chennai-reviews-925597877