Digital marketing is often confused with online marketing. Digital marketing is the process of promoting a brand, service or product on the internet

 

What Does this Mean for Digital Marketing? 

All of these apply to digital marketing. If the company does not have a physical shop but an 

online  shop,  it  must  be  easy  to  find  through  paid  search  and  most  other  digital  acquisition 

channels. Once someone arrives is it easy to navigate and find the information and products 

that they want?  

The company must ensure that the items are in stock and that the site is working correctly to 

dispatch  them?  Ultimately,  if  people  cannot  find  what  they  are  looking  for,  they  will  go 

elsewhere as speed is much more of an expectation online.