N ostalgic consumption and the former german democratic republic

APPENDIX C

Table A-1

ChocolateANDnostalgia * East_vs_West Crosstabulation
			East_vs_West		Total
			0	1
ChocolateANDnostalgia	0	Count	25	45	70
		% within ChocolateANDnostalgia	35.7%	64.3%	100.0%
	1	Count	16	2	18
		% within ChocolateANDnostalgia	88.9%	11.1%	100.0%
Total		Count	41	47	88
		% within ChocolateANDnostalgia	46.6%	53.4%	100.0%

Table A-1: Eastern Germans are indicated in the left “0” column, West Germans are indicated in the right “1” column. The “0” row indicates that the respondent did not discuss nostalgia in reference to a chocolate/sweet food product. The “1” row indicates that the respondent did discuss nostalgia in reference to a chocolate/sweet food product.

APPENDIX D

Table A-2

textpersonalnostalgia * East_vs_West Crosstabulation
			East_vs_West		Total
			0	1
textpersonalnostalgia	0	Count	25	40	65
		% within textpersonalnostalgia	38.5%	61.5%	100.0%
		% within East_vs_West	61.0%	85.1%	73.9%
	1	Count	16	7	23
		% within textpersonalnostalgia	69.6%	30.4%	100.0%
		% within East_vs_West	39.0%	14.9%	26.1%
Total		Count	41	47	88
		% within textpersonalnostalgia	46.6%	53.4%	100.0%
		% within East_vs_West	100.0%	100.0%	100.0%

Table A-2: Eastern Germans are indicated in the left “0” column, West Germans are indicated in the right “1” column. The “0” row indicates that the respondent did not discuss nostalgia in his/her answer to Question 11. The “1” row indicates that the respondent did discuss nostalgia in his/her answer to Question 11.

APPENDIX E

Table A-3

textprice * East_vs_West Crosstabulation
			East_vs_West		Total
			0	1
textprice	0	Count	41	42	83
		% within textprice	49.4%	50.6%	100.0%
		% within East_vs_West	100.0%	89.4%	94.3%
	1	Count	0	5	5
		% within textprice	0.0%	100.0%	100.0%
		% within East_vs_West	0.0%	10.6%	5.7%
Total		Count	41	47	88
		% within textprice	46.6%	53.4%	100.0%
		% within East_vs_West	100.0%	100.0%	100.0%

Table A-3: East Germans are indicated in the left “0” column, West Germans are indicated in the right “1” column. The “0” row indicates that the respondent did not discuss price in his/her answer to Question 11. The “1” row indicates that the respondent did discuss price in his/her answer to Question 11.

APPENDIX F

Table A-4

noCONNECTION * East_vs_West Crosstabulation
			East_vs_West		Total
			0	1
noCONNECTION	0	Count	34	21	55
		% within noCONNECTION	61.8%	38.2%	100.0%
		% within East_vs_West	82.9%	44.7%	62.5%
	1	Count	7	26	33
		% within noCONNECTION	21.2%	78.8%	100.0%
		% within East_vs_West	17.1%	55.3%	37.5%
Total		Count	41	47	88
		% within noCONNECTION	46.6%	53.4%	100.0%
		% within East_vs_West	100.0%	100.0%	100.0%

Table A-4: East Germans are indicated in the left “0” column, West Germans are indicated in the right “1” column. The “0” row indicates that the respondent did have some sort of connection to the product in his/her answer to Question 14. The “1” row indicates that the respondent explicitly stated no connection to the product in his/her answer to Question 14.

APPENDIX G
Table A-5

nostalgicCONNECTION * East_vs_West Crosstabulation
			East_vs_West		Total
			0	1
nostalgicCONNECTION	0	Count	28	45	73
		% within nostalgicCONNECTION	38.4%	61.6%	100.0%
		% within East_vs_West	68.3%	95.7%	83.0%
	1	Count	13	2	15
		% within nostalgicCONNECTION	86.7%	13.3%	100.0%
		% within East_vs_West	31.7%	4.3%	17.0%
Total		Count	41	47	88
		% within nostalgicCONNECTION	46.6%	53.4%	100.0%
		% within East_vs_West	100.0%	100.0%	100.0%

Table A-5: East Germans are indicated in the left “0” column, West Germans are indicated in the right “1” column. The “0” row indicates that the respondent did not describe a nostalgic connection in his/her answer to Question 14. The “1” row indicates that the respondent described a nostalgic connection in his/her answer to Question 14

Table A-6

nostalgicCONNECTION * Gender Crosstabulation
			Gender		Total
			0	1
nostalgicCONNECTION	0	Count	41	32	73
		% within nostalgicCONNECTION	56.2%	43.8%	100.0%
		% within Gender	89.1%	76.2%	83.0%
	1	Count	5	10	15
		% within nostalgicCONNECTION	33.3%	66.7%	100.0%
		% within Gender	10.9%	23.8%	17.0%
Total		Count	46	42	88
		% within nostalgicCONNECTION	52.3%	47.7%	100.0%
		% within Gender	100.0%	100.0%	100.0%

Table A-6: Male Germans are indicated in the left “0” column, female Germans are indicated in the right “1” column. The “0” row indicates that the respondent did not describe a nostalgic connection in his/her answer to Question 14. The “1” row indicates that the respondent described a nostalgic connection in his/her answer to Question 14.

APPENDIX H

Table A-7

habitualCONNECTION * Gender Crosstabulation
			Gender		Total
			0	1
habitualCONNECTION	0	Count	38	39	77
		% within habitualCONNECTION	49.4%	50.6%	100.0%
		% within Gender	82.6%	92.9%	87.5%
	1	Count	8	3	11
		% within habitualCONNECTION	72.7%	27.3%	100.0%
		% within Gender	17.4%	7.1%	12.5%
Total		Count	46	42	88
		% within habitualCONNECTION	52.3%	47.7%	100.0%
		% within Gender	100.0%	100.0%	100.0%

Table A-7: Male Germans are indicated in the left “0” column, female Germans are indicated in the right “1” column. The “0” row indicates that the respondent did not describe a habitual connection in his/her answer to Question 14. The “1” row indicates that the respondent described a habitual connection in his/her answer to Question 14.