“Un călător fără cunoaştere este ca o pasăre fără aripi”

Studiu de caz1: SABRE…………………………………………………………………20

Capitolul II Sistemele centrale de rezervări………………………………………...26
2.1 Sistemul de rezervare computerizat……………………………………………...27
2.2 Legătura cu Global Distribution Systems………………………………………..29
2.3 Sistemul de conexiuni……………………………………………………………33
2.4 Companiile hoteliere reprezentative……………………………………………..35
2.5 Sursa alocărilor…………………………………………………………………..36
2.6 Concluzii………………………………………………………………………...39
Studiu de caz 2: Holliday Inn……………………………………………………….41
Studiu de caz 3: Groupe Accor……………………………………………………..45
Studiu de caz 4: Best Western………………………………………………………50
Studiu de caz 5: Utell International…………………………………………………55
Capitolul III Distribuţia electronică a hotelurilor mici şi a întreprinderilor
turistice…………………………………………………………………………………..61
3.1 Turismul de afaceri vs. turismul de agrement…………………………………...63
3.2 Rolul Organizaţiilor Regionale de Turism……………………………………….65
3.3 Destination Management Systems (DMS)……………………………………….66
3.3.1 Doar informaţia…………………………………………………………….67
3.3.2 Informaţie şi rezervări……………………………………………………...71
3.3.3 Informaţie, rezervări şi baze de date pentru clienţi………………………...72
3.3.4 Sisteme focalizate asupra strategiei………………………………………..74
3.4. Factori cheie de succes…………………………………………………………..78
3.4.1 Sectorul public şi privat……………………………………………………78
3.4.2 Calitatea datei………………………………………………………………79
3.4.3 Tehnologia…………………………………………………………………80
3.4.4 Mediul extern………………………………………………………………81
Studiu de caz 6: Tyrol……………………………………………………………….82
Studiu de caz 7: Gulliver……………………………………………………………88
Capitolul IV Turism şi Internet……………………………………………………….97
4.1 Introducere……………………………………………………………………….97
4.2 Internetul şi WWW………………………………………………………………97
4.3 Conectarea la Internet…………………………………………………………..100
4.4 Dificultăţile Internetului………………………………………………………...101
4.5 Marketingul pe Internet…………………………………………………………104
4.6 Turism şi World Wide Web…………………………………………………….108
4.6.1 Mega site-uri de călătorii…………………………………………………111
4.7 Neintermedierea?……………………………………………………………….113
4.8 Concluzii………………………………………………………………………..116
Studiu de caz 8: Degriftour………………………………………………………...117
Studiu de caz 9: TravelWeb………………………………………………………..123
Studiu de caz 10: Microsoft Expedia………………………………………………129
Capitolul IV Ce urmează?…………………………………………………………...134
5.1 Revizuirea GDS………………………………………………………………...134
5.2 Dispozitivele de stocare………………………………………………………...137
5.3 Chioşcurile Multimedia………………………………………………………...139
5.4 Intranet şi Extranet……………………………………………………………..140
5.5 Home Shoping şi televiziunea interactivă………………………………………142
5.6 Agenţi inteligenţi (intelligent agents)…………………………………………..144
5.7 Un cuvânt de atenţionare……………………………………………………….145
Studiu de caz 11: Hotel Guide……………………………………………………..145
Studiu de caz 12: Imminus Travel…………………………………………………147
Anexe
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