New Hampshire Marketing Education Guidelines



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New Hampshire

Marketing Education

Guidelines

State of New Hampshire

Department of Education

2003 - 2004

Cover Design: Kristan Heath


New Hampshire Marketing Education Guidelines
TABLE OF CONTENTS
SECTION 1 Recognition
SECTION 2 Teacher Certification Requirements
SECTION 3 Mission Statement
SECTION 4 Introduction
SECTION 5 NH Frameworks Guide
SECTION 6 Statement of Standards
SECTION 7 Competency Program Profile -

Career Technical Education:

High Performance/Employability Skills 26

Marketing, Sales, and Services Program Profile 34

Marketing, Sales, and Services e-commerce 42

Competency Profiles-Marketing 49

Competency Profiles-e-Marketing 51

All Aspects of Industry Template 54

Standards for Marketing Education 56


SECTION 8 Marketing Program Outlines:

Sample Marketing Course and Outline 58

School/Community Based Enterprise 64

Student Evaluation Form Samples 67

Curriculum Development Template 68
SECTION 9 Marketing Education Resource Center:

Core Performance Indicators 70

Career Clusters 85

Pathway – Knowledge and Skills 109

Credentials 155
SECTION 10 DECA Competency Based Competitions:

NH CTSO Guidelines 162

Role Plays & Written Events 163

Sample Tests - Math 178

Sample Tests - e-Commerce 182
SECTION 11 Post Secondary Agreement Samples:

Articulation Agreement Sample 186

Project Running Start Agreement 193
SECTION 12 Resources:

Web pages 198

Glossary 204


Recognition

New Hampshire

State Board of Education Members

Fred Bramante, Chairman

William C. Boc

Debra L. Hamel-Kearney

John . Lyons, Jr.

David B. Ruedig

William D. Walker

Cynthia Wallace

New Hampshire

Department of Education

www.ed.state.nh.us
Nicholas C. Donohue, Commissioner

Dr. Paul Ezen, Deputy Commissioner

Paul Leather, Director, Division of Adult Learning and Rehabilitation

Virginia O’Brien, Director, Bureau of Career Development

Constance Manchester-Bonenfant, Educational Consultant Marketing

John Varrill, Support Staff



Notice of Nondiscrimination
The New Hampshire Department of Education does not discriminate on the basis of race, color, religion, marital status, national/ethnic origin, age, sex, sexual orientation, or disability in its programs, activities, and employment practices.  
Brenda Cochrane, Human Resources Administrator

NH Department of Education

101 Pleasant Street

Concord, NH 03301, 3860

(603) 271, 3743 TTY/V, (603) 271-1953 Fax

e-mail: bcochrane@ed.state.nh.us



Recognition of Marketing Education Educators

Task Force
Much appreciation is extended to the following educators who participated in many hours spent in the review and rewriting of this guideline.
Bob Bailey Seacoast School of Technology, Exeter High School
Lynn Davis Hugh J. Gallen Vocational Center, Littleton High School
Peter Engelert Region 14 Applied Technology Center, Conval High School
Mary Heartz Concord Regional Technology Center, Concord High School
Michael Roush Region 9 Vocational Technical Center, Wolfeboro High School
Robert Sidway Wilbur H. Palmer Vocational – Technical Center, Alvirne
Thank you to Constance Manchester-Bonenfant, our NH Department of Education Consultant for her leadership, interest, assistance, and guidance in developing this project.
Additionally, we wish to express our appreciation to the Career Technical Directors, Marketing Educators, and the business community for being readers and supporting the completion of this project.
Members
Forrest Goodwin, Career Technical Director, Littleton

Lisa Delampan, New Hampshire State DECA Advisor

Michael Magoon, McIntosh College

Dr. Burton Kaliski, Southern New Hampshire University

Mathew Barrington, Industry

April Debord, Student

Michael Hamilton, Industry

Wayne Cotton, Career Technical Director, Keene



Corey Szepan, DECA State Officer


Teacher Certification Requirements

Requirement for State Certification (Proposed)
Adopt & 507.06 to read as follows:
Ed 507.06 Teacher of Marketing Education.
(a) An individual shall have the following entry level requirements to be certified as a teacher of marketing education:
(1) Have completed a bachelor's degree or higher educational program approved by the state board of education in marketing education; or
(2) Have acquired the competencies, skills and knowledge as itemized in (e) below through experience in comparable positions, as specified in Ed 505.03, alternative 3: demonstrated competencies and equivalent experiences.
(b) In addition to the entry-level requirements in (a) above, an individual shall meet the qualifications for certification as a teacher of career and technical education as provided in Ed 507.02.
(c) The application procedures for a candidate with the entry level requirements specified in (a)(1) above shall be as follows:
(1) The candidate may obtain the necessary forms and information from the Bureau of Credentialing;
(2) The candidate shall file the following materials with the Bureau of Credentialing:
a. Completed application forms;
b. Previous work record;
c. Education record; and
d. A minimum of 3 but no more than 5 confidential references from persons attesting to the candidate's proficiencies in the area of marketing education; and
(3) Upon receipt and review of the materials described in (2) above attesting to the candidate's successful completion of the requirements for certification, the candidate shall receive initial certification as a teacher of marketing education from the Bureau of Credentialing.
(d) The application procedures for a candidate seeking to qualify under (a) (2) above under Ed 505.03 shall be as follows:
(1) The candidate may obtain the necessary forms and information from the Bureau of Credentialing;
(2) The candidate shall file the following materials with the Bureau of Credentialing:
a. Completed application forms;
b. Previous work record;
c. Education record; and
d. A minimum of 3 but no more than 5 confidential references from persons attesting to the candidate's proficiencies in the area of marketing education;
(3) The candidate shall be reviewed by a board of examiners comprised of 3 persons appointed by the Bureau of Credentialing;
(4) The board of examiners appointed under (3) above shall make its recommendation based on one or more of the following:
1. Materials submitted under (2) above;
2. Results of written examinations;
3. On site observations; and
4. Personal interviews by the Bureau of Credentialing; and
(5) Upon recommendation for certification by the board of examiners under (4) above, the candidate shall receive initial certification as a teacher of marketing education from the Bureau of Credentialing.
(e) Qualifications for teachers of marketing education shall include the following skills, competencies, and knowledge:
Standard (1) Ability to teach leadership skills and organization, and to manage and implement an effective co curricular student organization that is an integral part of instruction;
Standard (2) Ability to plan, develop, and operate a marketing school or community based enterprise;
Standard (3) Ability to work with colleagues, the community, business/industry, and postsecondary institutions to extend learning opportunities available to students;
Standard (4) Competency in public relations skills;
Standard (5) Knowledge of economic theories and systems;
Standard (6) Ability to enhance knowledge and skills in marketing through professional development activities to be a lifelong learner; and
Standard (7) Ability to teach concepts in advertising, finances, marketing information management, pricing, product or service management, promotion, and selling.

Mission Statements
Marketing Mission Statement
To develop competent workers in and for the major occupational areas within marketing, to assist in the improvement of marketing techniques and to build understandings of the wide range of social and economic responsibilities that accompany the right to engage in marketing in a free enterprise system and in a global economy.



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