TECHNICAL COMPETENCY
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Not Yet
Proficient
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Proficient
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Surpasses
Proficiency
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Safety
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Career Development
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COMPETENCY PROGRAM PROFILE
FOR CAREER TECHNICAL EDUCATION
Marketing, Sales, and Services
COMPETENCY PROGRAM PROFILE FOR CAREER TECHNICAL EDUCATION
Marketing, Sales, and Services
Program Name: Marketing
Strands
Technical Core
Competencies
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Comprehensive Standards
Achievement Indicators
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All Aspects of
Industry
(AAI)
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NH Curriculum
Frameworks
Science (S)
Math (M)
English (E)
Social Studies (SS)
Art (A)
Career Development
(CD)
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Competency Skill Level
Rating:
0 = no exposure
1 = not yet proficient: able to
perform indicator(s) additional
supervision/training required
2 = proficient: able to perform
indicator(s) requires minimal
supervision/training
3 = surpasses proficiency: able
to perform indicator(s) without
supervision/training
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1- Planning
2- Management
3- Finances
4- Technical-Production Skills
5- Principles of Technology
6- Labor Issues
7- Community Issues
8- Health, Safety, Environment
9- Personal Work Habits
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AAI Summary
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Standards
Summary
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1. FOUNDATIONS:
Business, Management,
and Entrepreneurship
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Understand fundamental Business, Management, and
Entrepreneurial concepts that affect business decision
making
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1, 2, 3, 4, 5, 6, 7, 8, 9
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CD: 1, 2
E: 1, 3, 5
SS: 1, 2
S: 2
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1.1 Business Fundamentals
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1.1.1 Compare and contrast the types of business ownership
1.1.2 Explain the legal and capital requirements of each type
of business organization
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1, 2, 3, 4, 5, 6, 7, 8, 9
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MA: 1, 8
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1.2 Business Regulation
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1.2.1 Explain the role of legal issues and regulations in e-
commerce, the workplace, and internationally
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1, 2, 3, 4, 5, 6, 7, 8, 9
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1.3 Business Risks
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1.3.1 Identify and explain types of risks and methods of
preventing them
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1, 2, 3, 4, 5, 6, 7, 8, 9
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1.4 Leading (Leadership)
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1.4.1 Identify, explain, and demonstrate the role of leadership
of a business or organization in its community and
internationally
1.4.2 Explain the importance of motivating employees
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1, 2, 3, 4, 5, 6, 7, 8, 9
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SS: 3, 4
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1.5 Organizing
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1.5.1 Explain the planning process and develop an
organizational plan as it pertains to various business
situations
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1, 2, 3, 4, 5, 6, 7, 8, 9
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1.6 Staffing
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1.6.1 Describe human resource needs and construct an
organization chart for a business
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1, 2, 3, 4, 5, 6, 7, 8, 9
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1.7 Technological Tools
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1.7.1 Identify and demonstrate the technology tools in
marketing and e-commerce activities
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1, 2, 3, 4, 5, 6, 7, 8, 9
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COMPETENCY PROGRAM PROFILE FOR CAREER TECHNICAL EDUCATION
Marketing, Sales, and Services
Strands
Technical Core
Competencies
|
Comprehensive Standards
Achievement Indicators
|
All Aspects of Industry
(AAI)
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NH Curriculum
Frameworks
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Competency Skill Level
Rating:
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1.8 Controlling
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1. 8.1 Explain the nature of costs and cash flow patterns
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1, 2, 3, 4, 5, 6, 7, 8, 9
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MA: 1, 8
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1.9 Planning
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1. 9.1 Explain the nature of business plans and develop a
business plan.
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1, 2, 3, 4, 5, 6, 7, 8, 9
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MA: 1, 8
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1.10. Safety
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1.10.1 Follow and maintain safety precautions and procedures
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1, 2, 3, 4, 5, 6, 7, 8, 9
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2. Communication and Interpersonal Skills
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Understand concepts, strategies, and systems needed to
interact effectively with others
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2, 4, 5, 9
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CD: 5, 6, 3, 4, 7
E: 1, 3, 5
SS: 1, 2
S: 2
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2.1 Information
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2.1.1 Use communication technology systems
(e-mail, voicemail, cell phones, etc.)
2.1.2 Describe ethical considerations in providing information
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2, 4, 5, 9
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3. Economics
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Understand the economic principles and concepts
fundamental to marketing
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1, 2, 3, 4, 6, 7
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E: 1, 3, 5
SS: 1, 2
S: 2
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3.1 Cost/Profit Relationships
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3.1.1 Identify the importance of productivity/selling and its
impact on government and organized labor as they relate
to the economy
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1, 2, 3, 4, 6, 7
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SS: 3, 4
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3.2 Indicators/Trends
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3.2.1 Define Gross Domestic Product, Inflation, Consumer
Price Index and Consumer confidence
3.2.2 Identify marketing opportunities for each of the Four
Business Cycles
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1, 2, 3, 7
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M: 1, 8
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3.3 Economic Systems
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3.3.1 Explain the types of economic systems and the
relationship between government and business of each
3.3.2 Explain the importance of price and non-price
competition and profit as it relates to the marketplace
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1, 2, 3, 7
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SS: 3, 4
M: 1, 8
SS: 3, 4
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3.4 International Concepts
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3.4.1 Explain the nature of international trade and the impact
of cultural and social environments in a global
marketplace
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1, 2, 6, 7
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SS: 3, 4
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4. Professional
Development
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Understands concepts and strategies needed for career
exploration, development and growth
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1, 4, 5, 6, 9
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E: 1, 3, 5
SS: 1, 2
S: 2
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COMPETENCY PROGRAM PROFILE FOR CAREER TECHNICAL EDUCATION
Marketing, Sales, and Services
Strands
Technical Core
Competencies
|
Comprehensive Standards
Achievement Indicators
|
All Aspects of Industry
(AAI)
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NH Curriculum
Frameworks
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Competency Skill Level
Rating:
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4.1 Self /Career Growth
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4.1.1 Analyze employer expectations in the business field.
4.1.2 Identify career opportunities in business and marketing.
4.1.3 Utilize resources, networking strategies, and contacts that
contribute to professional development.
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1, 4, 5, 6, 9
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5. Functions: Distribution
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Understands the concepts and processes needed to move,
store, locate, and/or transfer ownership of goods and services.
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1, 2, 3, 4, 5, 6, 8
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E: 1, 3, 5
SS: 1, 2, 3, 4,
S: 2
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5.1 Management of Distribution
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5.1.1 Explain the strategies of and how they relate to product
planning, packaging, and price (added value) both in the
traditional and e-commerce environments
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1, 8
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5.2 Nature and Scope
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5.2.1 Identify the different channels of distribution and what
products/services are appropriate for each
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1, 2, 4
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5.3 Order Fulfillment
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5.3.1 Explain the relationships among customer service,
product availability, and distribution
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1, 2, 4
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5.4 Warehouse/Stock
Handling
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5.4.1 Explain and demonstrate shipping/receiving and
warehousing process
5.4.2 Explain the financial implications of inventory
management and computerized inventory control (FOB,
Discount, ROG).
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1, 3, 4
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M: 1, 3, 8
M: 1, 8
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COMPETENCY PROGRAM PROFILE FOR CAREER TECHNICAL EDUCATION
Marketing, Sales, and Services
Strands
Technical Core
Competencies
|
Comprehensive Standards
Achievement Indicators
|
All Aspects of Industry
(AAI)
|
NH Curriculum
Frameworks
|
Competency Skill Level
Rating:
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6. Financing
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Understand the financial concepts used in making business
decisions
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1, 2, 3, 4, 5, 7
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MA: 1, 8
E: 1, 3, 5
SS: 1, 2, S: 2
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6.1 Nature and Scope
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6.1.1 Explain the importance of raising capital and identify the
importance and sources of funding for business success
6.1.2 Demonstrate the basis of accounting and an
understanding of net worth and business valuation
including the concept of brand equity, goodwill and
retained earnings
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1, 2, 3, 4, 5, 7
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6.2 Extending Credit
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6.2.1 Identify the strategies for extending consumer credit,
layaway purchases, and credit/debit card acceptance
6.2.2 Explain the importance of vendor relationships as they
relate to: bulk purchases, time valuation, and negotiation
of terms
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1,2, 3, 4, 5, 7
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6.3 Obtaining Business
Credit
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6.3.1 Explain the importance of prudent accounting and
financial behavior as it relates to credit and raising
capital
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1, 2, 3, 4, 5, 7
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7. Marketing-Information
Management
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Understand the concepts, systems, and tools needed to
gather, access, synthesize, evaluate, and disseminate
information for use in making business decisions
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1, 2, 3, 4, 5, 6, 7, 8, 9
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E: 1, 3, 5
SS: 1, 2
S: 1, 2
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7.1 Research
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7.1.1 Explain, develop, and prepare, information to assist on
recommendations based on research results.
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1, 2, 3, 4, 5, 6, 7, 8, 9
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COMPETENCY PROGRAM PROFILE FOR CAREER TECHNICAL EDUCATION
Marketing, Sales, and Services
Strands
Technical Core
Competencies
|
Comprehensive Standards
Achievement Indicators
|
All Aspects of Industry
(AAI)
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NH Curriculum
Frameworks
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Competency Skill Level
Rating:
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8. Pricing
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Understand concepts and strategies utilized in
determining and adjusting prices to maximize return and
meet customers’ perceptions of value
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1, 2, 3
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M: 1, 8
E: 1, 3, 5
SS: 1, 2
S: 2
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8.1 Nature and Scope
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8.1.1 Explain the need for profits and how pricing is directly
related to return on investment
8.1.2 Explain the importance of perceived value as it relates
to: Price, Product Life Cycle, and Position
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1, 2, 3
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8.2 Price Determination
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8.2.1 Explain pricing strategies and provide examples of how
business may use pricing for: Penetration, Prestige, and
(Market Share) Leadership
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1, 2, 3
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9. Product/Service Management
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Understand the concepts and processes needed to obtain,
develop, maintain, and improve a product or service mix
in response to market opportunities
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1, 2, 3, 4, 5, 7, 8
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E: 1, 3, 5
SS: 1, 2
S: 2
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9.1 Nature and Scope
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9.1.1 Explain the product development process and the
impact of the product life cycle on packaging and
position within the product portfolio
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1, 2, 3, 4, 5, 7, 8
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9.2 Positioning
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9.2.1 Describe how customer perceptions may be affected by
packaging, branding, and image management
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1, 2, 3, 4, 5, 7, 8
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A: 4
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9.3 Product Mix
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9.3.1 Explain the strategy of products that compliment,
contrast and extend features relative to other products
within a business product portfolio
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1, 2, 3, 4, 5, 7, 8
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9.4 Quality Assurance
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9.4.1 Explain the use of standards, testing, and customer
feedback for ongoing product quality maintenance
9.4.2 Explain use of warranties and guarantees as they relate
to real and perceived quality
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