Online Promotion Kit Spread the word—promoting your Harmony Day event online and on social media

Use hashtags to brand your event

If you’re promoting your event through Twitter or Instagram brand it with a hashtag.

Hashtags are typically a word preceded by a # sign and can be used to unify posts from multiple people on the same subject. Brand all posts about your event with the same hashtag (we recommend using #harmonyday) and encourage people within your organisation and your networks to do the same when they mention your event in their own Twitter updates.

Get more people to join the fun—encourage attendance using Facebook events

Note: this should only be used if the event is open to public attendance

Create an event on your Facebook page and invite all your Facebook followers to the event. Facebook events is a feature that lets you organise gatherings, respond to invites and easily keep up with RSVPs.

Here’s how you can set up an event page on your organisation’s current Facebook profile:

1. 
   Tap the ‘More’ button on your organisation’s page.
   
2. 
   Scroll down and tap ‘Events’.
   
3. 
   Tap ‘Create Event’ in the menu.
   
4. 
   Fill in the event name, details, location, time and date.
   
5. 
   Tap ‘People Invited’ to invite friends. Tap the names of the people you want to invite and then tap ‘Done’.
   
6. 
   Next to ‘Privacy’, choose the audience you want to share your event with.
   
7. 
   Tap ‘Publish’.
   
8. 
   You'll be taken to your event where you can share posts, upload photos, invite more guests and edit event details!