Osnovi Web-texnologiy

VTESning boshqa modullariga va malakalarga havolalarning tafsilotlari

Resurslarga talablar

Kitoblar

BAKER, M, J. (2014) Marketing Strategy and Management, 5th Ed. London: Palgrave Macmillan

BLYTHE, J, (2013) Principles and Practice of Marketing: Edition 3, Sage

BRASSINGTON, F. and PETTITT, S. (2012) Essentials of Marketing,

3rd Ed. Harlow: Pearson

CLOW, K. and BAACK, D. (2013) Integrated Advertising, Promotions and Marketing Communications (Global edition), 6th Ed. Harlow: Pearson

GROUCUTT, J. and HOPKINS, C. (2015) Marketing (Business

Briefings), London: Palgrave Macmillan

HACKLEY, C. (2010) Advertising and Promotion: An Integrated Marketing Communications Approach, 2nd Ed. London: Sage

Publications

Jurnallar

Journal of Marketing Veb-saytlar www.ted.com/topics/marketing

TED – bu 100 dan ortiq tillardagi, odatda qisqa (18 daqiqadan ko‘p bo‘lmagan), kuchli nutqlar shaklidagi, turli mavzularga doir g‘oyalarni tarqatish bilan shug‘ullanadigan nodavlat tashkilot.

www.youtube.com/playlist?list=PLfwoaiiezPTE9gcZ6AV1et2hcd92J21C

“Marketing bo‘yicha o‘qituvchi” o‘quvchilar, o‘qituvchilar va marketing bo‘yicha mutaxassislar uchun marketing va menejmentga doir bir qator bepul videoroliklarni taklif etadi.

Pearson tashqi internet-saytlarning mazmuniga javobgarlikni o‘z zimmasiga olmaydi. Har bir veb-saytni sinfda foydalanishdan avval, URL-manzilning hamon aniq, ishonchli va o‘rinli ekaniga ishonch hosil qilish uchun o‘qituvchilar tomonidan ko‘rib chiqilishi muhim hisoblanadi. Biz o‘qituvchilarga foydali veb-saytlarni tanlangan sahifalarda saqlashni va o‘quvchilarga maktab/kollejning ichki tarmog‘i orqali ulardan foydalanishga ruxsat berishlarini maslahat beramiz.