K atie c ouric

Focus Your Efforts and Frequency
Ranta believes that to build a solid audience on YouTube, you should focus
most of your efforts on the content creation for that channel. He doesn’t
suggest that you ignore other platforms while building an audience on
YouTube but says that you’re better off making five YouTube videos rather
than two YouTube videos, two Facebook posts, and a podcast. He explains
that size begets growth, so an optimal strategy is to make the bulk of the
content on YouTube and then use the other social platforms to engage with
fans and promote YouTube video views. When people put their main effort
into YouTube, he sees them get more total subscribers than when they try to
build everything at once.
Also, if you create good YouTube content daily, it’s amazing for your
growth. Ranta says that the fastest way to grow is to take more swings, and
the way to take more swings is to make more videos. Frequency is really
important for building an audience, especially when you’re starting out. Of
course, you shouldn’t put up content you don’t like, but if you’re a vlogger
and only post once a week, it’s really hard to keep up with people who post
every day. Fans are there every day, so if you vlog four times in a row and
then you’re not there for a few days, people will start forgetting about you.
Have a Strong Point of View and Stick to One
Theme

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Ranta believes the number one thing that every successful YouTube creator
has in common is a strong point of view around which they consistently
create content. Their point of view could be related to their comedic sense
of humor, makeup style, or fitness ideas, but they have to have something
that makes them unique.
Once you recognize what sets you apart, highlight that attribute or
theme on your channel. If you keep at it, you’ll usually find success. This is
more important than looking good on camera or having a lot of experience
as a vlogger. Ranta has observed that even those with great skill usually
don’t achieve success if they don’t stick to one topic. Changing topics too
often becomes very confusing for people. Approach your content from a
single point of view and you’ll have a better chance of finding your
audience.
When you review YouTube comments, you’ll see that the videos and
channels people love most are ones that make them feel like they’re
connecting with their best friends. It’s really hard to feel like someone is
your best friend if you can’t explain what they’re about. Keep it simple and
start with a narrow focus.