Pitch™ Launches a Revolutionary Strategy in Mobile Marketing

Pitch™ Launches a Revolutionary Strategy in Mobile Marketing

UK’s First Free Mobile Content Service

Provides Advertisers with a Unique Opportunity

Pitch™, the leading industry provider of mobile phone content, today announces the beta launch of the UK’s first advertising funded mobile content service. Pitch™ offers UK mobile users completely free ringtones, games and graphics in exchange for personal profile data and mobile advertising opt-in consent. In building a community of genuinely opted-in, receptive and demographically-profiled users, Pitch™ offers leading brands a unique opportunity to deploy innovative mobile marketing campaigns to highly-targeted groups of consumers.
Research estimates that 3 million UK consumers are regularly paying to download ringtones, graphics and games to their mobile phones. Offering entirely free mobile content for life, via a high profile mobile marketing campaign, Pitch™ recruits these users as well as new demographic groups who have - up until now - been reluctant to pay for mobile content.

David Warburton, Executive Chairman of Pitch™ explains: “Mobile advertising is a massive channel, the potential of which has hardly been realised. Our research indicates that over half the adult population of the UK are receptive to receiving advertising messages on their phones as long as it is relevant to them, comes from a qualified source and contains good offers or incentives. Pitch™ is the first credible mobile advertising channel where brands can target actively opted-in and fully profiled customers across all mobile networks.” *

How does it work?

Consumers text “Pitch” to 87000 and join Pitch™ via a wap site directly from their handset. They are asked a short series of profile-building questions including age, gender and interests (music, film, games, fashion, clubbing, sport, etc.) before agreeing to accept up to 3 advertising messages a week. They can then access unlimited free mobile content for life.

Lourens de Beer, CEO of Pitch™ comments: “Pitch, for the first time, removes the barriers which have prevented the growth of mobile marketing in all its forms. Brands are able to target campaigns at customers who have clearly agreed to receive advertising, knowing they are likely to be interested in the offer. Pitch can therefore deliver targeted, large scale campaigns with a low cost per-response and high return on marketing investment.”
Through its Marketing Services division, Pitch™ can reach out to leading brands, helping them create and deploy mobile campaigns to the company’s customers. Pitch Marketing Services will help brands develop and deliver campaigns using SMS, MMS, wap banner and a variety of innovative mobile marketing techniques.
*Excludes Network operator “3”
What is Pitch?

Pitch is the UK’s first advertising funded mobile entertainment company. Founded in 2000 by David Warburton, Pitch provides consumers with access to free mobile content in the shape of the latest ringtones, games and graphics, by opting in to receive mobile advertising from leading brands linked to their personal profile and interests. Through its Marketing Services division, Pitch works with leading consumer brands to help them design, develop and evaluate mobile marketing campaigns. Pitch then deploys advertising campaigns across the Pitch network direct to consumer’s mobiles. Pitch has been the mobile service provider to brands including NewsCorp, MTV Europe, Tesco, etc. Pitch is headquartered in London, UK and is part of Pitch Entertainment Group Ltd.

www.pitch2u.com
For further details please contact Daljit Burji or Eleanor Orebi Gann at Hotwire on 020 7608 2500