Principles of Marketing


e. Nonprofit organizations are publicly owned and business firms are privately owned



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e. Nonprofit organizations are publicly owned and business firms are privately owned.

Which statement best describes the most significant difference between a for-profit organization or a business firm and a nonprofit organization?

a. Business firms operate with larger budgets than nonprofits.

b. Nonprofit organizations do not carry on economic activities while business firms do.

c. Nonprofit organizations are concerned with social issues and business firms are not.

d. Both serve customers, but business firms seek a profit while nonprofit organizations do not.

e. Nonprofit organizations are publicly owned and business firms are privately owned.

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. “Stars” are SBUs that are classified as having

a. high market growth rates and high relative market shares.


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