Principles of Marketing


a. limited problem solving b. extended problem solving



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a. limited problem solving

b. extended problem solving

c. routine problem solving

d. alternative problem solving

e. integrated problem solving

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for updated information about alternative brands. She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong. In making her decision, Elizabeth will engage in which of the following problem solving variations?


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