Profesionālā maģistra studiju programma

STUDY METHODS: lectures, seminars, participation in group work while presenting results of independent studies, PowerPoint presentations
Methodological provision of the course: PowerPoint presentations, handouts on the BATIS system, materials for independent studies (publications, books etc.)
TECHNICAL provisionS FOR the course: computer, multimedia projector, interactive whiteboard
TESTS: regular tests
LANGUAGE: Latvian
STUYD COURSE PLAN:

No.	Theme	Scope (hours)
1.	Genesis of commercial law and communication law.	1
2.	System of sources of commercial law and communication law.	1
3.	Legal relations under commercial law and communication law	1
4.	Subjects of commercial law and communication law – private and public law subjects, their legal subjectivity.	1
5.	Responsibilities of legal subjects under commercial law and communication law	1
6.	Establishment, transformation, liquidation and legal regulation of activities of legal subjects under commercial law and communication law Legal liabilities of commercial law and communication law subjects and its application procedure.	2 S

CONTENT OF THE STUDY COURSE:

1.theme. Genesis of commercial law and communication law.

Division of law: private and public law. Doctrine on division of law, its development. Division of public and private law and problems regarding their interaction. Place and role of commercial law and communication law in the legal system. Commercial law legal system. Commercial law legal enactment system, its link with commercial law science. Development of commercial law science. Communication law legal system. Communication law legal enactment system, its link with communication law science. Development of communication law science.

2.theme. System of sources of commercial law and communication law.

Commercial law and communication law sources.

Commercial law and communication law principles and their links to international, EU legal principles. Commercial law and communication law normative enactments and their links to international, EU normative enactments. Judiciary and its links to EU judiciary. Sources of commercial law and communication law – public relation regulators.

3.theme. Legal relations under commercial law and communication law.
Essence of commercial law and communication law relations.

Structure of commercial law and communication law relations.

Vertical relations in commercial law and communication law.

Horizontal relations in commercial law and communication law.

Diagonal relations in commercial law and communication law.
4.theme. Subjects of commercial law and communication law – private and public law subjects, their legal subjectivity.

Essence of commercial law and communication law subjects.

Legal subjectivity. Legal capacity. Capacity . Legal ability.

Structure of commercial law and communication law subjects.

Competence of commercial law and communication law subjects.
5.theme Liabilities of commercial law and communication law subjects.

Civil liabilities of commercial law and communication law subjects and its application procedure. Administrative liabilities of commercial law and communication law subjects. Administrative violations and its components. Presumption of innocence in administrative violations. Limitation of administrative liability from criminal liability, problems. Criminal liabilities of commercial law and communication law subjects and its application procedure.

BIBLIOGRAPHY

Basic literature

1.	Autoru kolektīvs U. Ķiņa juridiskā redakcijā. Informācijas un komunikāciju tiesības. 1., 2. sēj. Rīga: Biznesa augstskola Turība, 2002.
2.	J. Endziņš, J. Paiders. Komerclikums: Kas šobrīd būtu jāzin SIA un AS vadītājam. Rīga: Diena-Bonnier SIA, 2002.
3.	M. Grudulis. Ievads autortiesībās. Rīga: Latvijas Vēstnesis, 2006, 253 lpp.
4.	V. Koraha. Ievads Eiropas Kopienas konkurences tiesībās un praksē. Rīga: Tiesu namu aģentūra, 2002.
5.	K. Torgāns. Civiltiesību, komerctiesību un civilprocesa aktualitātes. Raksti 1999.–2008. Rīga: Tiesu namu aģentūra, 2009. 670 lpp.
6.	S. Veinberga. Masmediji: prese, radio un televīzija. Rīga: Zvaigzne ABC, 2005, 358 lpp.

Additional literature

1.	U. Ķinis. Noziedzīgi nodarījumi datortīklos (kibernoziegumi). Rīga: Tiesu namu aģentūra, 2000.
2.	U. Krastiņš, V. Liholaja, A. Niedre. Krimināltiesības. Rīga: Tiesu namu aģentūra, 1999.
3.	E. Meļķīsis. Iztulkošanas metodes. Meļķisis E. Juridiskās metodes pamati: 11 soļi tiesību normu piemērošanā. Rīga: BO SIA Ratio iuris, 2003.
4.	A. Strupišs. Komerclikuma komentāri. A daļa: Komercdarbības vispārīgie noteikumi (1.–73. panti). Rīga: A. Strupiša juridiskais birojs, 2003.
5.	A. Strupišs. Komerclikuma komentāri. B daļa: Komersanti: XI sadaļa. Kapitālsabiedrības (134.–184. panti). Rīga: A. Strupiša juridiskais birojs, 2003.
6.	Michael Joachim Bonell (ed.). The UNIDROIT Principles in Practice: Caselaw and Bibliography on the Principles of Commercial Contracts. Ardsley, New York: Transnational Publishers, Inc., 2002. 702 p.
7.	Carla Tavares Da Costa; Aleksandra de Meester Bilreiro. The European Company Statute. The Hague / London / New York: Kluwer Law International, 2003. 267 p.
8.	Administration and You: A Handbook: Principles of Administrative Law Concerning the Relations Between Administrative Authorities and Private Persons. Strasbourg: Council of Europe, 1996. 536 p.
9.	Ronald Dworkin. A Matter of Principle. Oxford: Clarendon Press. 1996.
10.	Roger LeRoy Miller; Gaylord A. Jentz. Fundamentals of Business Law. 6th ed. Thomson South-Western, 2005. 864 p.
11.	Norbert Reich. Critical Comments on the Commission Communication “On European Contract Law”. S. Grundmann; J. Stuyck (eds.). An Academic Green Paper on European Contract Law. Kluwer Law International, 2002.

Sources of law

1.	Latvijas Republikas Satversme // Latvijas Vēstnesis 01.07.1993. Nr. 43
2.	Autortiesību likums // Latvijas Vēstnesis 148/150 27.04.2000.
3.	Fizisko personu datu aizsardzības likuma 29. pants // Latvijas Vēstnesis 06.04.2000. Nr. 123
4.	Iesniegumu likums // Latvijas Vēstnesis 11.10.2007. Nr. 164
5.	Informācijas atklātības likums // Latvijas Republikas Saeimas un Ministru Kabineta Ziņotājs, 1998, Nr. 24
6.	Komerclikums // Latvijas Vēstnesis 04.05.2000. Nr. 158/160
7.	Korupcijas novēršanas likums // Latvijas Vēstnesis 11.10.1995. Nr. 156
8.	Konkurences likums // Latvijas Vēstnesis 23.10.2001. Nr. 151
9.	Krimināllikums // Latvijas Vēstnesis 08.07.1998. Nr. 199/200
10.	Kriminālprocesa likums // Latvijas Vēstnesis 11.05.2005. Nr. 74
11.	Latvijas administratīvo pārkāpumu kodekss // Ziņotājs 20.12.1984. Nr. 51
12.	Par tabakas izstrādājumu, realizācijas un reklāmas ierobežošanu // Latvijas Vēstnesis 07.01.1997. Nr. 3
13.	Patērētāju tiesību aizsardzības likums // Latvijas Vēstnesis 01.04.1999. Nr. 104/105
14.	Radio un televīzijas likums // Latvijas Vēstnesis 08.09.1995. Nr. 137
15.	Reklāmas likums // Latvijas Vēstnesis 10.01.2000. Nr. 7
16.	1950. gada 4. novembra Eiropas Cilvēktiesību un Pamatbrīvību aizsardzības Konvencija // Latvijas Vēstnesis 13.06.1997. Nr. 143/144

Judicial texts

1.	EC Court rulings
2.	ECC rulings
3.	Latvian Supreme court rulings
4.	Latvian Constitutional court rulings
5.	Latvian court rulings

Periodicals

1.	Publikācijas par komerctiesību un komunikācijas tiesību jautājumiem žurnālā „Likums un Tiesības”
2.	Publikācijas par komerctiesību un komunikācijas tiesību jautājumiem žurnālā „Jurista Vārds”
3.	Publikācijas par komerctiesību un komunikācijas tiesību jautājumiem žurnālā „ Administratīvā un Kriminālā Justīcija”
4.	Publikācijas par komerctiesību un komunikācijas tiesību jautājumiem žurnālā „Law ”
5.	Publikācijas par komerctiesību un komunikācijas tiesību jautājumiem “Eiropas Savienības Oficiālajā Vēstnesī”
6.	“European Business Review”

Internet resources

1.	www.mk.gov.lv
2.	www.europa.eu
3.	NAIS
4.	http://www.esia.gov.lv/lv/biblioteka/periodiskie_izdevumi/

Unpublished materials

1.	Valsts pārvaldes iestāžu iekšējie komerctiesību un komunikācijas tiesību normatīvie akti, dokumenti, kas paredzēti iekšējai (ierobežotai) lietošanai
2.	Konferenču, semināru materiāli komerctiesību un komunikācijas tiesību jautājumos

Date: 20.04.2009.

INTERNATIONAL POLITICS AND COMMUNICATION

Doctoral study programme "Communication Management"

Designed by Dr. hist., Prof. Valdis Blūzma, School of Business Administration Turiba,

Dr. hist., Corresponding Member of Latvian Academy of Sciences, Assoc. Prof. Guntis Zemītis, School of Business Administration Turiba

Aim – provide in depth knowledge on the essence of international politics theories, development trends; provide an understanding of communication tools in international politics, clarify the basic legal principles of international communication and information and Latvia’s role in international political relations and communications system.

Preliminary knowledge – Introduction to politics, Political science.

Objectives – 1) acquire knowledge to be able to orient oneself in the international public law sources; 2) ascertain international public law principles; 3) get acquainted with legal basis for international relations.

Obligatory requirements – two regular tests of the form and type determined by the teacher.

Scope – corresponds 2 credit points (CP) or 80 academic hours including contact hours (in accordance to the study plan) and independent studies.

Final examination – exam.
Content of the study course

1. 
   Main theories of international politics and communication and its historical evolution. Development trends in modern day international relations and its impact on international politics and communication.
   
2. 
   Basic legal principles of International communication and information. Role of international organisations in the implementation of international political communication. The structure, aims and objectives of United Nations and main fields of operations in international communication. The role of UNESCO in the provision of new information process. The impact of European integration process on International politics and communication.
   
3. 
   Diplomacy as an instrument in the implementation of international political communication. International political conflicts and its regulation. Latvia’s role in international political relations system and international communication.
   
4. 
   Role of mass media in international political communication.
   

List of literature

1. 
   Baylis J., Smith S. (eds.). The Globalization of World Politics: An Introduction to International Relations. Oxford University Press, 2004.
   
2. 
   Brown C. Understanding International Relations. Palgrave Macmillan, 2001.
   
3. 
   Fredrick H.-H. Global Communication & International Relations. Belmont, 1993.
   
4. 
   Hill C. The Changing Politics of Foreign Policy. Palgrave Macmillan, 2002.
   
5. 
   Jackson R., Sorensen G. Introduction to International Relations: Theories and Approaches. Oxford University Press, 2003.
   
6. 
   Kisindžers H. Diplomātija. Rīga: Jumava, 2001.
   
7. 
   Mowlana H. Global Information and World Communication: New Frontiers in International Relations. 2nd ed. London, Thousand Oaks, New Delhi, 1997.
   
8. 
   Norris P. A Virtuous Circle: Political Communications in Postindustrial Societies. Cambridge University Press, 2000.
   
9. 
   Stevenson R.-L. Global Communication in the Twenty-first Century. New York, London, 1994.
   
10. 
    Taylor P. Global Communications, International Affairs and the Media since 1945. Routledge, an imprint of Taylor & Francis Books, 1997.
    
11. 
    Tehranian M. Global Communication and World Politics: Domination, Development, and Discourse. London: Boulder, 1999
    
12. 
    Theories of International Relations. Palgrave Macmillan, 2005.
    
13. 
    Webber M., Smith M. Foreign Policy in a Transformed World. Longman, 2002.
    
14. 
    Введение в теорию международных отношений. Москва: Изд. МГУ, 2001.
    
15. 
    Ваисс М. Международные отношения после 1945 года. Москва: Городец, 2005.
    
16. 
    Кокошин А., Богатуров С. Мировая политика: теория, методология, прикладной анализ. Москва: КомКнига, 2005.
    
17. 
    Ланцов С. Мировая политика и международные отношения. Конспект лекций. Москва: Изд. Михайлова В.А., 2000.
    
18. 
    Международные отношения: теории, конфликты, организации. Под ред. Цыганкова П.А. Москва: Альфа-М, 2004.
    
19. 
    Современные международные отношения и мировая политика. 2-е изд. Под ред. Торкунова А.В. Москва: Просвещение, 2006.
    
20. 
    Теория международных отношений: Хрестоматия. Сост. Цыганков П.А. Москва:Гардарика, 2002.
    
21. 
    Садохин А.П. Введение в теорию межкультурной коммуникации. Москва: Высшая школа, 2005
    
22. 
    Хантингтон С. Столкновение цивилизаций. Москва: Издателство АСТ, 2003.
    
23. 
    Хелд Д., Гольдблатт Д., Макгрю Э., Перратон Дж. Глобальные трансформации: Политика, экономика и культура. Москва: Праксис, 2004.
    

ADVERTISING AND BRAND MANAGEMENT

Doctoral study programme "Communication Management"

Designed by Dr. art., Assoc. Prof. Deniss Hanovs, Riga Stradins University
Aim – provide in depth competence in advertising and brand administration: creation, launching a brand and management. Course combines theoretical knowledge with case studies on analysis of management of famous brands.

Preliminary knowledge – basic knowledge of marketing and communication theories as well as general knowledge of culture, psychology, art, basics of creating advertisements, globalisation and consumer society theories and its criticism.

Objectives – 1) provide knowledge on the history of creation of advertising and brands, significance of its concepts, its interpretation, criticism and apology of advertising and brand phenomena; explain antiglobal and neoliberal brand interpretation; 2) provide a thorough understanding on brand management components – brand identity and positioning, brand management principles: brand globalisation and glocalisation as well as brand components: logo, brand identity and positioning, psychological, aesthetic and art aspects of brand marketing, social stratification and brand distribution aspects; creation of message, use of provocation, irony, nostalgia as well as other social cultural aspects (national, ethnic identity); 3) provide case studies on advertising management strategies.

Obligatory requirements – three regular tests of the form and type determined by the teacher.

Scope – corresponds 2 credit points (CP) or 80 academic hours including contact hours (in accordance to the study plan) and independent studies.

Final examination – exam.

.

Content of the study course

1. 
   Advertising and Brand history, development of its concepts. Topical issues regarding advertising development and thematic discourse on brand and advertising phenomena. Globalisation and anti-globalisation – social economic contexts of advertising and brand creation and use. Advertising, brands and corporate social responsibility: neo-liberalistic discourse on brands, Naomi Klein and Michel Chevalier.
   
2. 
   Advertising – consumer society development factors. Aesthetic contradictions of advertising development and mass culture phenomenon. Resistance to advertising contents – social cultural aspects of advertising perception. Advertising and globalisation phenomenon. Advertising and sub cultures in an urbanised environment – socially rejected groups as advertising subjects and narrative sources. Components of creation of social advertising campaigns and their effective assessment.
   
3. 
   Brand creation. Construction of message, components, sources, themes. Myths in brand creation: Aldaris, Bordeaux, Marlboro. Use of style, regional differences, art, audio elements and aesthetics. Colour. Baroque, classicism, national romanticism: Versace, Hermes, Burberry.
   
4. 
   Brand life cycle: birth, „maturity”, decline and regeneration. Brand use cycles. Brand crisis. Brand extension and brand portfolio. Brenda globalisation and glocalisation; Provision of brand sustainability.
   

List of literature

1. 
   Klein N. No Logo. Oxford Press, 2001.
   
2. 
   Chevalier M., Mazzalovo G. Pro Logo: Brands as a Factor of Progress. Macmillan, 2004.
   
3. 
   Schmitt B., Simonson A. Marketing Aesthetics: The Strategic Management of Brands, Identity and Image. Free Press, 1997.
   
4. 
   Holt D. How Brands Become Icons: The Principles of Cultural Branding. Harvard University, 2004.
   
5. 
   Kapferer J.-N. The New Strategic Brand Management. Kogan, 2004.
   
6. 
   Atkin D. The Culting Brands: Turn Your Customers into True Believers. Portfolio, 2004.
   
7. 
   Simmons J., Cliffon R. Brands and Branding. The Economist, 2003.
   
8. 
   Рожков И., Кисмерешкин В. От брендинга к брендбилдингу. Москва, 2004.
   

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