Publishers’ association of south africa

Figure 1. The Print Industries Value Chain

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takeholders

Stakeholders in the print industry value chain include:

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  Developers of markets: advertising & marketing agencies, research & development agencies and marketing divisions of downstream companies.
  

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  Originators of content: writers, journalists, photographers, artists, illustrators, and translators.
  

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  Producers of content: the publishers of books, newspapers and magazines.
  

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  Packagers of content: printers and paper-makers.
  

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  Deliverers of the packaged product to the consumer: distributors and booksellers.
  

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  Suppliers to the sector: Material and equipment suppliers, ITC, HR and Training suppliers.
  

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