Quick victories integrated Marketing Campaign (imc) to position the sector



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PRESENTATION TO THE PORTFOLIO COMMITTEE for Arts, Culture, Science & Technology


STRATEGIC MODEL



QUICK VICTORIES

  • Integrated Marketing Campaign (IMC) to position the sector

  • - Industry Promotion

  • - Communication of Victories (Multimedia)

  • - Celebrate the Stars (Rags to Riches stories)

  • Buy in for NFVF Strategy

  • Develop Key Partners Base List

  • NFVF/Mnet New Directions Agreement

  • NFVF/MAPPP-SETA MoU

  • NFVF/SABC MoU



DEFINING STRATEGIC IMPERATIVES



NORMATIVE STRATEGY

  • Legislative Environment (Cabinet Memo)

  • Convergence of ICT’s (Information and Communication Technologies)

  • INDABA 2001 Research and Report

    • Forging common understanding on industry challenges and possible solutions
    • A working conference to endorse action plans for the development and promotion of the South African film and television industry


STRATEGIC THRUST



COMPETENCY PROFILING



MISSION ISSUES



MISSION ISSUES



STAKEHOLDERS



CONSUMER MARKET ANALYSIS



GOVERNMENT MARKET ANALYSIS



GOVERNMENT MARKET ANALYSIS



GOVERNMENT MARKET ANALYSIS



CAPITAL FORMATION STRATEGY



CAPITAL FORMATION STRATEGY continued



OPERATIONAL STRATEGY



OPERATIONAL STRATEGY



TACTICAL STRATEGY



BUDGET 2002/2003



In Conclusion



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