Quick victories integrated Marketing Campaign (imc) to position the sector

PRESENTATION TO THE PORTFOLIO COMMITTEE for Arts, Culture, Science & Technology

STRATEGIC MODEL

QUICK VICTORIES

• Integrated Marketing Campaign (IMC) to position the sector

• - Industry Promotion

• - Communication of Victories (Multimedia)

• - Celebrate the Stars (Rags to Riches stories)

• Buy in for NFVF Strategy

• Develop Key Partners Base List

• NFVF/Mnet New Directions Agreement

• NFVF/MAPPP-SETA MoU

• NFVF/SABC MoU

DEFINING STRATEGIC IMPERATIVES

NORMATIVE STRATEGY

• Legislative Environment (Cabinet Memo)

• Convergence of ICT’s (Information and Communication Technologies)

• INDABA 2001 Research and Report

• Forging common understanding on industry challenges and possible solutions
• A working conference to endorse action plans for the development and promotion of the South African film and television industry

STRATEGIC THRUST

COMPETENCY PROFILING

MISSION ISSUES

MISSION ISSUES

STAKEHOLDERS

CONSUMER MARKET ANALYSIS

GOVERNMENT MARKET ANALYSIS

GOVERNMENT MARKET ANALYSIS

GOVERNMENT MARKET ANALYSIS

CAPITAL FORMATION STRATEGY

CAPITAL FORMATION STRATEGY continued

OPERATIONAL STRATEGY

OPERATIONAL STRATEGY

TACTICAL STRATEGY

BUDGET 2002/2003

In Conclusion