Retail news. Semester 1 of 2014 table of contents



Yüklə 0,76 Mb.
səhifə2/53
tarix07.04.2018
ölçüsü0,76 Mb.
#47274
1   2   3   4   5   6   7   8   9   ...   53

Cyber Monday comes to SA.

Issued by: Africa Internet Accelerator | 2 Dec 2013 One day. One sale. One massive discount.



For the first time ever, Style36.co.za together with 5Rooms.com are launching Cyber Monday. Known as one of the biggest online shopping days of the year in the US, Cyber Monday will feature 1000's of top items discounted at up to 80% off for 24 hours only.

Today, Style36.co.za and 5Rooms.com, are giving customers the chance to shop top international and local fashion and furniture brands at a massive discount for one full day.

Ultimate online style destination, Style36.co.za, invites customers to browse through a wide selection of favourite local designer labels, such as Blackeyed Susan, Suzaan Heyns, Errol Arendz, Thula Sindi, Amanda Laird Cherry as well as top international brands, including Hunter Boots, Minnetonka, Levis, Converse, Forever New, Ray-Ban, Hurley, Almay, Gatineau and many more, offering not only fantastic discounts but also allowing for a stress-free and convenient shopping experience without having to step foot in an overcrowded mall this December.

As for SA's leading online furniture, homeware and lighting store, 5Rooms.com will showcase the best in local and international design, at the lowest discount ever introduced. Featuring leading furniture and homeware brands such as Eurolux, Postureform, Kenwood, Fundi and Pantone, 5Rooms aims to make beautiful and functional design accessible to all.

Set to be the biggest sale in the companies' history, Style36.co.za and 5Rooms.com are looking to make Cyber Monday an annual event, offering customers the opportunity to purchase their favourite fashion and furniture items at fantastic prices just in time for the festive season.

With free delivery and free returns on all items nationwide, plus safe and secure payment methods, including finance options, Discovery Miles and cash on delivery in certain areas, this is one online event you do not want to miss!

T&C's: Stocks are limited; free returns within 7 days of delivery; discount coupons not valid on Cyber Monday sales items.

For more information, please contact Giselle Esau at Giselle@aiaccelerator.com and or Tanya Horak at tanya@aiaccelerator.com.

Builders Superstore launched by Massmart


2 Dec 2013 10:16

Massmart launches a new and innovative format for the DIY market with its new format, Builders Superstore. The two new stores in Tembisa and Evaton, Gauteng created 58 jobs. The new format will service customers with homes situated in dense residential, township, rural and developing areas, and will be conveniently located near commuter nodes.

Grant Pattison, CEO of Massmart says, "The stores will allow the group to compete aggressively in the lower-income segment of the building supplies market, which is not serviced through any of our existing formats. It is an exciting time for the group and it looks forward to the successful expansion of the brand over the next few years."

In the first year of operation, the brand will open five test stores in the major townships of Gauteng. Year 2 will see continued expansion in Gauteng and the surrounding provinces of Mpumalanga, Limpopo and the North West with another five stores. Eventually, within five years, there will be 60 stores in all provinces, making it a national brand.



Serving small contractors

Andre Steyn, director Builders Superstore, explains, "We plan to win by being more significant to our customers and our suppliers and by being different and better than our competitors in price, assortment, in-stock, customer experience and convenience. The competitive price positioning will be achieved through fit-for-purpose quality products often not stocked in our other stores."

The stores will be approximately 1500m² under roof with a 2000m² external yard area.

The store will answer the needs of lower-income homeowners and small contractors from the LSM 2-7 target markets, through selling a 'project complete' range of building and home improvement products and services.

The group's research shows that customers in this segment are usually dependent on shared transport, usually travelling by taxi to get to the store and get products home. They aim to maintain or construct a 'starter home' and thus cement will be a big driver of feet.

The store will also be offering exclusive departments that none of its competitors has, such as automotive, storage and a small garden department. Exclusive product offerings include a large range of private label products, paraffin and pre-paid electricity will be sold.



Corporate Social Investment

The group encourages continuous engagement and participation with local communities in which its stores operate and is committed to supporting and promoting initiatives that focus on early childhood development and feeding schemes.

Beverly Hills Secondary School in Evaton received 125 desks and has been selected to be a part of the store's 'adopt a school' programme. In addition, the school will receive a R5000 donation and a Siyasiza toolkit (worth R10 000) to improve and maintain the school facilities.

In Tembisa, the store has invested in building a sports field for the learners at Tswelopele Secondary In addition, the school will receive a R5000 donation and a Siyasiza toolkit (worth R10 000) to help with the upkeep of the garden and school yard.


Black Friday fever


Ah, December is here and the holiday season sales started in earnest last week, with local online retailers catching the USA's Black Friday fever as early as Tuesday. From item discounts to store discount coupons, my inbox was overflowing. And I have to hand it to them all, as a hardened last-minute Christmas shopper, even I couldn't help but start early this year.

While Cyber Monday continues to rage today, let's see what else has been happening this past week. Just in time to jump on the Black Friday bandwagon, Hypertext Media introduced its new discounted deals site. Staying in the e-commerce industry, Silvertree Capital made a purchase of its own - a stake in Cybercellar.com.

Moving to brick-and-mortar, Massmart has just launched its new format stores, Pick n Pay's new premium store opened at the V&A Waterfront last week, Shoprite Checkers marked the opening of its 1000th store, and Alert Steel has just unveiled its new branded megastores. With security being a crucial element around this time of year, SACSC's CEO Amanda Stops advises retailers and centre managers to look at safety first.

With the schools closing around the country on Wednesday and many holiday-makers hitting the road, be safe and have a wonderful week!



Shan Radcliffe, Group Head - Retail (@Biz_Retail)
Image: © Brad Pict - Fotolia.com


Yüklə 0,76 Mb.

Dostları ilə paylaş:
1   2   3   4   5   6   7   8   9   ...   53




Verilənlər bazası müəlliflik hüququ ilə müdafiə olunur ©muhaz.org 2024
rəhbərliyinə müraciət

gir | qeydiyyatdan keç
    Ana səhifə


yükləyin