“Sex Sells” Spring 2011
Course Calendar of Events
Note: For every individual reading from the packet, there is a brief “Daily Reading Write-Up” due the same day the reading is due. All assignments, without exception, are due at promptly 10:00 a.m. on the day they are due. No late assignments are ever accepted for any reason.
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Tuesday
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Thursday
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Week 1: Introductions and Getting Started with Media Theory
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April 5
Today’s Topics:
Syllabus, Course Basics
Meeting your classmates
Introduction to Course Terms and Ideas
Gender Stereotyping in Ads
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April 7
Today’s Topics:
Introduction to Media Literacy – History of Feminism Critique
Handout Paper #1 assignment sheet
Discuss Patriarchy
Read for today:
Packet Reading #1: “Gender and the Media” by Gill
Packet Reading #3: “Patriarchy, the System” by Johnson
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Week 2:
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April 12
Due Today: Activity #1 (Gender Stereotypes in Advertising)
Today’s Topics:
Media Theory and Approaches
Gender Roles and Stereotypes
Read for today:
Packet Reading #2: “Analyzing Gender in Media Texts” by Gill
Packet Reading #4: “We’re all Someone’s Freak” by Smith
Between XX & XY, Chapters 1 & 2 (one write-up covering both chapters)
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April 14
Today’s Topics:
Let’s undress some ads!
Film to watch in Class: “Killing Us Softly 4: Advertising’s Image of Women” (34 minutes)
How to Write Paper #1 – Sample papers, PIE, how to organize an essay
Begin discussing Gender Research issues
Read for today:
Packet Reading #5: “Undressing the Ad: Reading Culture in Advertising” by Frith
Packet Reading # 6: “Difficulties in Conducting Research on Gender” by Helgeson
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Week 3:
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April 19
Due Today: Activity #2 (Watch TV)
Due Today: Rough Draft of Paper #1: Ad Analysis Paper Bring 3 copies with you to class (as well as your ad)
Today’s Topics:
Thesis statements, evidence, and rhetorical appeals (logical, ethical, emotional appeals)
Critically Thinking about Research in the Media
Read for today:
Packet Reading #7: “Advertising and People of Color” by Willson and Gutierrez
Packet Reading #8: “Thinking Critically About Psychology in the Media” by unknown
Packet Reading #9: “Sex, Lies, and Advertising,” by Steinem
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April 21
Due Today: Final Draft of Paper #1: Ad Analysis Paper
Today’s Topics:
Biological sex differences
Introduction to Advertising
Read for today:
Packet Reading #10: “Cultural Capital: The Cultural Economy of U.S. Advertising” by Vermehren
Between XX & XY, Chapters 4 & 5 (one write-up for both chapters)
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Week 4:
Theoretical Perspectives and Gender Theory
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April 26
Today’s Topics:
Introduce Paper #3
Guest Librarian: Aryana Bates visits
Biological sex differences (cont.)
Read for today:
Packet Reading #11: “Believing is Seeing: Biology as Ideology,” by Lorber
Between XX & XY, Chapters 6-end (one write-up for all chapters)
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April 28
Due Today: Activity #3 (Toy store)
Today’s Topics:
Evolutionary, Freudian, and Social Theories of Gender
Read for today:
Packet Reading #12: “Gender Socialization, Or How Long a Way Has Baby Come?” by Basow
Packet Reading # 13: “Sex-Related Comparisons: Theory” by Helgeson
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Week 5:
Sexuality
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May 3
Today’s Topics:
Sexuality: Research and Media
How to incorporate research into your writing (summarizing, paraphrasing, quoting)
Read for today:
Packet Reading #14: “The Secret of My Desire: Gender, Class, and Sexuality in Lingerie Catalogs” by Valdivia
Packet Reading #15: “Human Sexuality: How Do Men and Women Differ” by Peplau
Between XX & XY, Chapter 3
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May 5
Due Today: Activity #4 (Personal Ads) Due
Due: Have your groups decided for Paper #3
Today’s Topics:
Receive Paper #2 assignment sheet
Sexual Orientation: Research and Media
Midterm Review
Read for today:
Packet Reading #16: “Designed for (Male) Pleasure: The Myth of Lesbian Chic in Mainstream Advertising “ by Reichert, et. al.
Packet Reading #17: “Masculinity as Homophobia” by Kimmel
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Week 6: Men and Media
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May 10
Due Today: Midterm
Today’s Topics:
(After Midterm) Film to watch in Class: “Tough Guise: Violence, Media, and The Crisis in Masculinity” (105 minutes)
Let's start Paper #2!
Read for today:
Packet Reading #18: “Advertising and the Construction of Violent White Masculinity” by Katz
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May 12
Plan for Paper #3 due
Today’s Topics:
Film to watch in Class: “Hip-Hop: Beyond Beats and Rhymes” (61 minutes)
Aggression and Men
Read for today:
Packet Reading #19: “The Male Consumer as Loser: Beer and Liquor Ads in Mega Sports Media Events” by Messner & Montez de Oca
Packet Reading #20: “Men’s Magazines and Modern Masculinities”
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Week 7:
Communication and Relationships
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May 17
Due Today: Activity #5 (Breaking a Norm)
Due Today: Rough Draft of Paper #2 (Bring 3 copies)
Today’s Topics:
Paper #3 Progress
Guest Librarian: Aryana Bates visits
Read for today:
Packet Reading #21: “Claiming Jezebel: Black Female Subjectivity and Sexual Expression in Hip-Hop” by Byrd
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May 19
Due Today: Final Draft of Paper #2
Today’s Topics:
Media and Body Image: Food, Beauty Products, Plastic Surgery – Controlling the Body
Digital manipulation of images
Read for today:
Packet Reading #22: “The More You Subtract, the More You Add: Cutting Girls Down to Size” by Jean Kilbourne
Packet Reading #23: “Gender as the Next Top Model of Global Consumer Citizenship” by Palmer
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Week 8:
Health Issues
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May 24
Today’s Topics:
Physical Health – Hygiene products for men and women
Eating Disorders, diet aids
Read for today:
Packet Reading #24: “Women, Weight, and Body Image” by Smith
Packet Reading #25: “Taking Up Space” by Lukoff
Packet Reading #26: “I’m Not Fat, I’m Latina”
Packet Reading #27: “That Time of the Month: Adolescence, Advertising, and Menstruation,” by Merskin
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May 26
Today’s Topics:
How to do a Poster for Paper #3
Mental Health and Gender
MLA documentation, introductions and conclusions
Read for today:
Packet Reading #28: “Misdiagnosing the Mind” by Tavris
Packet Reading #29: “Gender Differences in Depression” by Nolen-Hoeksema
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Week 9:
PMS and Porn
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May 31
Today’s Topics:
Porn, Sex, and the Internet
Read for today:
Packet Reading #30: “The legal line between porn and prostitution” by Colb
Packet Reading #31: “The Pornography Debates: Beyond Cause and Effect” by Boyle
Packet Reading #32: “A Pornographic World” by Jensen
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June 2
Due Today: Rough Draft of Paper #3
Today’s Topic:
Internet, social media, reality TV
Film to watch in Class: “Selling Game” (45 minutes)
Read for today:
Packet Reading #33: “Female Chauvinist Pigs” by Levy
Packet Reading #34: “Not the Sharpest Tool in the Shed” by Brown et al
Packet Reading #35: “Is There Anything Real About Reality Programs?” by Lamb and Brown
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Week 10:
So now what?
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June 7
Today’s Topic:
Gender in Communication
Films to watch in Class: “Deborah Tannen: He Said, She Said – Gender, Language, and Communication” (50 minutes) and “Deborah Tannen: In-Depth” (25 minutes)
Read for today:
Packet Reading #36: “What Makes Marriage Work?” by Gottman & Silver
Packet Reading #37: “Trans-Corporation: A Benefit Analysis of a Transgender Man in a Corporate Setting” by Whitley
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June 9
Due Today: Final Draft of Paper #3
Today’s Topic:
Synthesizing the course: What can we do?
Potluck – Class Poster presentations
Review for Final Exam
Read for today:
Packet Reading #38: “Personal Strategy for Increasing Media Literacy” by Potter
Packet Reading #39: “Unraveling the Gender Knot” Johnson
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Week 11: Finishing Up!
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June 14
Last Day of Class: Take Final Exam
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