]sggc\ jkpc\K]bjv v\adcmp \cva\p ak



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pdf-the-capital-box-report-on-x27consumer-perception-towards-international-and-local-brands-in-the-indian-retail-industryx27 compress

Mboptcr Pbrcc



Njtcroturc \cvjcw



Jk njhbt ai tbc prjgory aljcmtjvc ai tbjs rcscormb ta uk`crstok` maksugcr pcrmcptjaks ai hnalon ok` namon lrok`s tbjs mboptcr wjnn cxogjkc ok` prcsckt o `ctojnc` rcvjcw ak tbc rcosaks os ta wby

maksugcrs jk cgcrhjkh jk cgcrhjkh gorects prcicr iarcjhk lrok`s avcr namon lrok`s. ]cvcron stu`jcs sbaw tbot prcicrckmc iar jgpartc`, lrok`c` pra`umts avcr `agcstjm akcs sccgs ta prcvojn ogakh maksugcrs jk `cvcnapjkh mauktrjcs maksugcrs jk `cvcnapjkh cmakagjcs oppcor ta pcrmcjvc tbot pra`umts irag `cvcnapjkh mauktrjcs orc ai ncsscr quonjty ok` wjnn rcsunt jk bjhbcr ncvcns ai

`jssotjsiomtjak.
O makmcptuon ga`cn bos lcck `cvcnapc` wbjmb cxpnojks tbc losjm iomtars tbot nco` maksugcrs jk cgcrhjkh gorects ta purmbosc hnalon avcr namon lrok`s. Pbjs ga`cn wjnn lc oppnjc` ok` tcstc` jk aur okonysjs ta makmnu`c ok` cxpnarc tbc gojk rcosaks iar maksugcr purmboscs ai hnalon avcr namon
 lrok`s ok` wbot orc tbc iurtbcr jgpnjmotjaks tbot gokohcrs kcc` ta eccp jk gjk` wbjnc gavjkh jkta cgcrhjkh gorects.

=.1. (O) Maksugcr pcrmcptjaks ai hnalon ok` namon lrok`s.
O namon lrok` mok lc `cijkc` os o lrok` tbot cxjsts jk akc mauktry ar jk o njgjtc` hcahropbjmon orco. O rcscormbcr pajkt aut tbot namon lrok`s lcnakh ta o namon, jktcrkotjakon, ar o hnalon ijrg, tbcy onsa

 pravj`c o njke lctwcck kotjakon cmakagy ok` jk`jvj`uon wcnn-lcjkh. ]cvcron rcscormbcrs `cijkc hnalon lrok`s os „o lrok` tbot js gorectc` uk`cr tbc sogc kogc jk guntjpnc mauktrjcs wjtb sjgjnor ok` mcktronny namotc` maar`jkotc` gorectjkh strotchjcs‗ 

O rcscormbcr mak`umtc` ok cxpnarotary stu`y omrass Curapcok mauktrjcs ta scc baw maksugcrs
 pcrmcjvc namon lrok`s. Pbc stu`y rcvconc` tbot namon lrok`s lckcijt irag strakh lrok` cqujty ok` onsa lckcijt irag bjhbcr maksugcr oworckcss tbok jktcrkotjakon lrok`s `a ok` tbcy ckjay o strakh

 lrok` jgohc. Pbcy kat akny lckcijt irag o haa` quonjty jgohc lut onsa irag o lcttcr vonuc ok` trust pcrmcptjak tbok jktcrkotjakon lrok`s `a. Yonuc js njkec` wjtb tbc iomt tbot prjmcs ai namon

 lrok`s orc usuonny nawcr tbok tbasc ai jktcrkotjakon lrok`s, pravj`jkh maksugcrs os scksc ai lcttcr vonuc iar gakcy.
Namon lrok`s orc pcrmcjvc` os garc „`awk ta cortb‗ tbok ok jktcrkotjakon lrok`, wbjmb gcoks tbot namon lrok`s aiicr o garc losjm/ka irjnns lrok` prapasjtjak. Namon lrok`s orc onsa njkec` garc ta namon tro`jtjaks ok` namon munturcs tbok jktcrkotjakon lrok`s orc. Jt wos onsa iauk` tbot trust js ok jgpartokt o`voktohc iar namon lrok`s lcmousc jt pravj`cs o ukjquc rcnotjaksbjp wjtb maksugcrs tbot
toec ycors ta `cvcnap. Namon lrok`s orc kat garc incxjlnc tbok hnalon lrok`s jk tcrgs ai tbcjr gorectjkh omtjvjtjcs wbck tbcy magpctc jk o iarcjhk pra`umt motchary `uc ta munturon motcharjcs
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 lcjkh ossamjotc` wjtb tbc pra`umt motchary. Dust os hnalon lrok`s kcc` ta makiarg ta jktcrkotjakon gorectjkh `jmtugs, namon lrok`s sagctjgcs kcc` ta makiarg ta `ccpny bcn` prcmakmcptjaks olaut

 pra`umt motchary jk wbjmb tbcy apcrotc.
Gumb ai tbc ossugc` o`voktohc ai hnalon lrok`s mcktcrs ak tbc stotus ok` prcstjhc ossamjotc` wjtb hnalon rcomb. O stu`y ai garc tbok 16,666 maksugcrs mak`umtc` ly o rcscormbcr rcvconc` tbot cvck

tbauhb `agcstjm lrok`s orc njecny ta lc garc iogjnjor tbok hnalon lrok`s, wbcrc iogjnjorjty js cquon, tbc hnalon lrok`s wjnn bovc bjhbcr cstccg. Pbc rcscormbcrs osscrtc` tbot hnalon lrok`jkh wjnn orhuolny iomc `jiicrckt mbonnckhcs ly pra`umt motchary. Mcrtojk motcharjcs sumb os outagaljncs

ok` magputcrs orc `ccgc` garc hnalon jk tcrgs ai tbc sjgjnorjty jk maksugcr prcicrckmcs. Oport irag `jsmussjkh tbc maksugcr pcrmcptjaks ai namon ok` hnalon lrok`s jt js onsa wartbwbjnc cxpnarjkh tbc rcosaks ai prcicrckmcs iar hnalon avcr namon lrok`s.


=.1. (L) \cosaks iar prcicrckmcs iar hnalon avcr namon lrok`s
Maksugcrs lcmagc pcrmcptjvc ta hnalon lrok`s wbck maksugcrs lcnjcvc tbc lrok` js gorectc` jk

guntjpnc mauktrjcs ok` js rcmahkjzc` os hnalon jk tbcsc mauktrjcs Pbjs pcrmcptjak ammurs jk twa iargs5 maksugcrs rconjzc tbot tbc sogc lrok` js iauk` jk atbcr mauktrjcs tbrauhb gc`jo cxpasurc,

war` ai gautb maggukjmotjak, ar `urjkh trovcn avcrscos. ]cmak`ny os stu`jc` ly o rcscormbcr tbot o lrok` goy osscrt ar jgpny jts ‒hnalonkcss‚ tbrauhb gorectjkh maggukjmotjaks tbot usc lrok` kogcs, ck`arscrs, o`vcrtjsjkh tbcgcs, ctm.. Maksugcrs prcicr lrok`s tbot tbcy pcrmcjvc os arjhjkotjkh irag o kak-namon mauktry, cspcmjonny irag Xcstcrk mauktrjcs, garc tbok tbcy `a namon

 lrok`s ok` tbot prcicrckmc js njkec` kat akny ta pcrmcjvc` quonjty lut onsa ta samjon stotus.
Maksugcrs jk `cvcnapjkh mauktrjcs hckcronny scce ta cgunotc wcstcrk maksugptjak promtjmcs ok` njicstyncs ok` purmbosc iarcjhk lrok`s. Jt js osscrtc` tbot maksj`crolnc sjgjnorjtjcs cxjst jk tbc kcc`s ai maksugcrs orauk` tbc warn` ok` tbjs makvcrhckmc jk maksugcr kcc`s js norhcny ottrjlutc` ta

jkmrcosc` mrass lar`cr papunotjak galjnjty ok` cncmtrakjm galjnjty iomjnjtotc` ly tcncmaggukjmotjaks tcmbkanahy.
Maksugcrs goy prcicr iarcjhk lrok`s lcmousc ai ossamjotjaks ai bjhbcr prcstjhc. Pbc jkinuckmc ai

 pcrmcjvc` prcstjhc ak purmbosc jktcktjak js strakhcr wbck pra`umt motchary js garc makspjmuaus ok` jts awkcrsbjp ar maksugptjak js garc pulnjmny vjsjlnc. Pbc warn` smonc ai hnalon lrok`s onnaws

 pcapnc ta ossamjotc tbcgscnvcs wjtb hnalonny rcmahkjzc` cvckts (Xarn` ]ammcr Mup, Iarguno akc, Anygpjms, ctm) ok` mcnclrjtjcs (Lro` Vjtt, Lcmebog ctm). Pbrauhb o pramcss ai gcokjkh troksicr, tbc prcstjhc ottombc` ta tbcsc cvckts ok` mcnclrjtjcs goy lc troksicrrc` ta tbc spaksarjkh hnalon

 lrok`.

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Hnalon Lrok`s orc vjcwc` os nuxury haa`s iar ok ovcrohc Jk`jok. Pbc gorect iar nuxury haa`s bos rcmcktny cxpcrjckmc` o maksj`crolnc hrawtb. Irag tbc olavc jt mok lc makmnu`c` maksugcrs jk

`cvcnapjkh mauktrjcs tck` ta cvonuotc hnalon lrok`s jk tcrgs ai lcttcr pra`umt ok` scrvjmc quonjty, tbcy onsa tck` ta rcnotc hnalon lrok`s os syglans ai samjon stotus. Pbc MAA ai arjhjk bos onsa lcck iauk` os o sjhkjijmokt iomtar jkinuckmjkh hnalon lrok` prcicrckmcs jk tcrgs ai stotus ok` quonjty.
Pbc iomtar jkinuckmjkh hnalon lrok`s orc4
  Oktcmc`ckts ai Hnalon Lrok` Vurmboscs

  Pbc jgpomt ai Vra`umt _uonjty jk Maksugcr ]otjsiomtjak \cspakscs, Mauktry ai Arjhjk ok` Lrok` Jgohc

  ]crvjmc _uonjty Jgpomt ak Mustagcr ]otjsiomtjak, Mauktry ai Arjhjk ok`

  Lrok` Jgohc

  Jgpomt ai Munturc ok` Ommunturotjak ak Lrok` Jgohc

  ]amjon J`cktjty ok` Gotcrjonjsg

  Maksugcr ]chgcktotjak

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Pbc ijhurc lcnaw `cpjmts o makmcptuon ga`cn iar uk`crstok`jkh Maksugcr Vurmbosc Lcbovjar

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