Specialization Group : Marketing Famous Marketing Guru Philip Kotler says “Marketing is everywhere”. Marketing drives Business, Economy and Country. Marketing Starts from day one when an executive enters the corporate world and continues forever. This specialization aims to provide substantive knowledge in the aforesaid field and helps students to develop conceptual and analytical abilities pertaining to marketing decisions. Marketing as a specialization opens career opportunities for prospective managers in the field of marketing strategy, sales management, product and brand management, advertising, media, international marketing and marketing research.
