Specialization Group : International Business Increased participation of the country in international business due to globalization has created a critical need for profound knowledge in global marketing arena. To become competitive and gain advantage from this opportunity, the skills and knowledge of international markets has become crucial. Learning International Business will enable students to gain insight into the similarities and differences of international markets, environmental issues, modes of entry and International Marketing mix decisions. This area of specialization helps a student to acquire expertise in developing strategies to deal with international business situations.
