𝓐𝓒𝓚𝓝𝓞𝓦𝓛𝓔𝓓𝓖𝓜𝓔𝓝𝓣𝓢 2
ABSTRACT 3
Xülasə 4
Table Content 6
Introduction 8
Chapter 1. THEORETICAL ANALYSIS. 10
1.1.Service concept and description of the service 10
1.1.1.The main features of the service. 11
1.1.2.Classification of services. 13
1.2.Service Marketing 17
1.2.1.Service Marketing Mix. 20
1.2.2.Service oriented marketing strategies. 26
Chapter 2. METHODOLOGICAL ASPECTS OF SERVICE QUALITY AND CUSTOMER SATISFACTION 28
2.1.Service quality in service marketing. 28
2.2.Customer satisfaction in service marketing. 33
Nüsrət Xəlilov, Karyera və Fərdi inkişaf blogu, “Müştərilərimizi niyə məmnun etməliyik?” məqaləsi 34
Chapter 3. RESULT OF THE EFFECT OF CUSTOMER SATISFACTION AND ACCEPTED VALUE ON CUSTOMER DEPENDENCY ON SERVICE MARKETING: THE IMPLEMENTATION OF THE BANK IN THE FIELD. 43
3.1.Brief analysis of the banking sector 43
3.2.Research Problem. 44
3.3.Data collection techniques. 44
3.4.Data analyzing. 45
Conclusions and recommendations 64
𝓡𝓮𝓯𝓮𝓻𝓮𝓷𝓬𝓮𝓼 68
Appendix 1. 69
Appendix 2. 71
