The Ministry of Education of Azerbaijan Republic unec sabah azerbaijan State Economic University

Chapter 1. THEORETICAL ANALYSIS.

1.1.Service concept and description of the service

The service is considered to be different from the products that have a specific feature due to their abstract concepts. Therefore, the analysis of services is more difficult than certain products. One of the main reasons for this difficulty is that goods / goods are intended to meet the personal needs of individuals, ie consumers, while services tend to address their problems. Despite this challenge, we can see the service as an abstract concept that addresses the needs and wishes of individuals.

Service was first defined by the European philosophers in the first half of the 18th century and was defined as all activities outside the scope of agricultural activities. Adam Smith was the first to comment on the service. Adam Smith's service was described as "a materially profitable business." Alfred Marshall's service described JeanBaptiste Say as "a productive activity during production" as "a non-productive activity that provides a certain benefit to the goods."

Since the 1960s, there are many different definitions of service diversity. Today, however, there is a service area in almost every aspect of direct or indirect human.

Service literally means; actions, processes, and performances.¹

The service is the offered activities, sales and satisfaction for sale.²

The American Marketing Association (AMA) announced the following: "Activities offered or sold with the sale of goods."

While describing Goetsch and Davis (1998) as "working for someone else", Collier (1998) defined this service as a business or activity, a performance, a social event, or an enterprise at the production site.

From these definitions, we can say that the service is a series of activities that meet the needs of customers, abstract, hand in hand and generally consumed.