Top 8 Free Tools to Improve Your Social Media Game

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Top 8 Free Tools to Improve Your Social Media Game

The world of digital marketing has blown up over the past 5 years. Having a social media presence is more relevant and important now than it’s ever been. Do you make use of these free social media platforms? Do you have trouble creating ‘Insta-worthy’ content because you don’t own an expensive camera? We’re here to tell you that you don’t need any of that to create beautiful content for your social media. Here are our top 8 free tools that you can use to step up your social media game.


A free tool that is super easy to use and pretty much everything is templated! Whether you need an Instagram post, Youtube Channel Art, letterhead, presentation or even wedding invitations, Canva is the tool for you. All you need to do is sign up with an existing email address and you can start creating different types of content for whichever social media platform! They have already curated templates that you can use and replace with your own images and text. Simply download your Canva creation and upload to your preferred platform.

Check out Canva now:


Hootsuite is a great tool that helps you schedule posts ahead of time. It’s a great tool where you can spend some time pre-scheduling all your future week posts across your social media platforms and not having to worry about it till you need to schedule again. The free version allows you to schedule up to 30 posts across all platforms including Instagram, Facebook, Twitter and Linkedin.

Check out Hootsuite now:


Create social media banners, posters, flyers and even GIFs with Easil. It is such a simple website to navigate and understand that you’ll up your Instagram game in no time. You can sign up for a free 30 day trial followed by a plan that can range from free (limited options) to $59USD/month (great for big businesses).

Check out Easil now:


Aviary is a phone app available on both Apple and Android phones. It is a very simple editing app that’s perfect for those who don’t know how to use Photoshop or other Adobe programs. It is also absolutely free! With Aviary, you’ll be able to change the exposure, hue, saturation, sharpness as well as crop and blur images. There is an array of options to enhance your images and from your edited image, you can share directly to your platform of choice.

To download the Aviary app, simple search ‘Aviary’ in your Play Store or Apple Store.


Wanting to run contests for your products but don’t know how to go about it? Gleam is a simple program you can use to post up your contests and giveaways! They have a free plan as well as offer priced plans that you can choose from if you have other requirements.

Check out Gleam now:

Hashtagify Me

When it comes to Instagram and Twitter, hashtags are vital to keep your engagement rate high. But how do you know which hashtags to use? Hashtagify Me is a website where you input your niche and click search – a list of popular hashtags will appear for you to choose from. Remember that Twitter has a limited amount of characters and Instagram only allows a maximum of 30 hashtags!

Check out Hashtagify Me now:


If you’re after high quality and beautiful stock photos or stock videos that are free, Pexels is the perfect choice. Sometimes, using Google Images can get you into copyright infringement trouble! So search for your subject or topic on Pexels and you’ll find an array of free images that you can simply download and use on your social media platform.

Check out Pexels now:


Do you ever see really cool animated graphics and GIFs on other people’s Instagram and wonder, how they did it? Well, you can too! With the free app, Legend. You can turn your 2-D inspiring quote into an animated 3-D GIF and even save it as an Instagram Story so you can share with your friends!

You can download Legend by simply searching ‘Legend’ in your Play Store or Apple Store.

These 8 free resources are easy to use and can do so much for your digital marketing plan. Start implementing them so you can draw in more followers and high engagement!

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