Sarah Clayman – Commercial Director Sarah comes from a music business background and began her career working in live music and touring for BCC Concert Promoters and Apollo Leisure. She then worked in New York for 2 years at a management company working for Zhane, D-Influence, and No. 1 dance music act Livin’ Joy. She subsequently returned to the UK to work in the International Department at Sony Music, and become responsible for artist careers outside of the UK. Some of the acts included Leftfield, Roachford, B*witched, Kula Shaker, Grooverider and Dana International. In 1998 Sarah became a partner in Major Minor Management and Music Ltd and worked alongside Kevin Nixon managing careers for Kirsty MacColl, Straw, Helen Boulding, The Jeevas and producers Mark ’Duck’ Blackwell and Steve Harris. Sarah Clayman and Kevin Nixon also set up an independent record label with Crispian Mills and very successfully launched The Jeevas career internationally selling over 150,000 records in 2 years. At BIMM, Sarah is responsible for financing, press and PR, and any marketing and design aspects of the college, as well as developing new record label South Coast Sounds.
