“Un călător fără cunoaştere este ca o pasăre fără aripi”

Studiu de caz1: SABRE…………………………………………………………………20

Capitolul II Sistemele centrale de rezervari………………………………………...26
2.1 Sistemul de rezervare computerizat……………………………………………...27
2.2 Legatura cu Global Distribution Systems………………………………………..29
2.3 Sistemul de conexiuni……………………………………………………………33
2.4 Companiile hoteliere reprezentative……………………………………………..35
2.5 Sursa alocarilor…………………………………………………………………..36
2.6 Concluzii………………………………………………………………………...39
Studiu de caz 2: Holliday Inn……………………………………………………….41
Studiu de caz 3: Groupe Accor……………………………………………………..45
Studiu de caz 4: Best Western………………………………………………………50
Studiu de caz 5: Utell International…………………………………………………55
Capitolul III Distributia electronica a hotelurilor mici si a intreprinderilor
turistice…………………………………………………………………………………..61
3.1 Turismul de afaceri vs. turismul de agrement…………………………………...63
3.2 Rolul Organizatiilor Regionale de Turism……………………………………….65
3.3 Destination Management Systems (DMS)……………………………………….66
3.3.1 Doar informatia…………………………………………………………….67
3.3.2 Informatie si rezervari……………………………………………………...71
3.3.3 Informatie, rezervari si baze de date pentru clienti………………………...72
3.3.4 Sisteme focalizate asupra strategiei………………………………………..74
3.4. Factori cheie de succes…………………………………………………………..78
3.4.1 Sectorul public si privat……………………………………………………78
3.4.2 Calitatea datei………………………………………………………………79
3.4.3 Tehnologia…………………………………………………………………80
3.4.4 Mediul extern………………………………………………………………81
Studiu de caz 6: Tyrol……………………………………………………………….82
Studiu de caz 7: Gulliver……………………………………………………………88
Capitolul IV Turism si Internet……………………………………………………….97
4.1 Introducere……………………………………………………………………….97
4.2 Internetul si WWW………………………………………………………………97
4.3 Conectarea la Internet…………………………………………………………..100
4.4 Dificultatile Internetului………………………………………………………...101
4.5 Marketingul pe Internet…………………………………………………………104
4.6 Turism si World Wide Web…………………………………………………….108
4.6.1 Mega site-uri de calatorii…………………………………………………111
4.7 Neintermedierea?……………………………………………………………….113
4.8 Concluzii………………………………………………………………………..116
Studiu de caz 8: Degriftour………………………………………………………...117
Studiu de caz 9: TravelWeb………………………………………………………..123
Studiu de caz 10: Microsoft Expedia………………………………………………129
Capitolul IV Ce urmeaza?…………………………………………………………...134
5.1 Revizuirea GDS………………………………………………………………...134
5.2 Dispozitivele de stocare………………………………………………………...137
5.3 Chioscurile Multimedia………………………………………………………...139
5.4 Intranet si Extranet……………………………………………………………..140
5.5 Home Shoping si televiziunea interactiva………………………………………142
5.6 Agenti inteligenti (intelligent agents)…………………………………………..144
5.7 Un cuvant de atentionare……………………………………………………….145
Studiu de caz 11: Hotel Guide……………………………………………………..145
Studiu de caz 12: Imminus Travel…………………………………………………147
Anexe
Bibliografie

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