Nº of visitors (target: 10% increase), economic return
Action:
Develop marketing activities at the urban level, with the goal to better communicate on local initiatives that will stimulate an improvement in the international reputation and local perception of actions in the field of ceramics.
Area:__Urban_Identity_(WG5)__Status'>Area:
Urban Identity (WG5)
Status:
Confirmed
Benchmark:
Delft Blue marketing company and campaign
Schedule:
2013??
Outputs:
Limoges brand recognition level
Action:
Limoges, as lead partner of UNIC, has committed to ensuring the development, effectiveness (as regards lobbying activities) and sustainability of the network (facilitating the network, searching for new opportunities, supplying and maintaining a resource centre).
Area:
Horizontal and networking activities
Status:
Confirmed
Benchmark:
European Green Cities Network (http://www.europeangreencities.com/) ; European Network of Cities and Regions for the Social Economy – REVES (www.revesnetwork.net)
Schedule:
2011
Outputs:
Creation of a permanent European Network of Ceramic Cities??
Other actions ???
Delft Delft strategy is based on the project of the Museum Factory “Royal Delft”. For advancing with this large scale project, actions are needed along two “axis”, one vertical (with different type of actions) and one “horizontal” (with actions horizontal to all types of activities). The main objectives are the following:
Objectives
Main long term objective:
Strengthen the climate of ceramics in relation to history and future of the city of Delft, specially also start to create a new image for younger generations.
Shorter term objectives:
Complete the implementation of Museum Factory “Royal Delft”
Organize a local - small scale - Ceramics Festival
Promote cultural innovation (new design working with Faculty of Industrial Design, artists, etc)
Increase the visibility and promotion from Delft’s participation in a European Network of Ceramic Cities
Promote more frequent ULSG meetings as a central network for strengthen the local climate 2010 – 2011
In order to implement these objectives the following actions are considered for inclusion in the LAP:
