Urbact – unic – Local Action Plans

Status:
Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	New university premises, nº of students

Action:	Promoting research on possible medical applications of porcelain and ceramics
Area:	Promoting innovation in the ceramics sector (WG1)
Status:	Confirmed
Benchmark:	Université de Lyon, INSA-Lyon – See report : “Ceramics for medical applications: A picture for the next 20 years^1”
Schedule:	2010 ??
Outputs:	Nº of projects, nº of companies involved, total budget, patents submitted, economic return

Action:	Starting a 3D prototyping and design studio
Area:	Promoting innovation in the ceramics sector (WG1)
Status:	Confirmed
Benchmark:	Universidade de Aveiro - CICECO
Schedule:	2010 ??
Outputs:	Nº of projects, nº of companies involved, total budget, patents and trademarks submitted, economic return

Action:	Involvement / Support to the Science Building program run by the University
Area:	Promoting innovation in the ceramics sector (WG1)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Nº of projects, nº of companies involved, total budget, patents submitted, economic return

Action:	Conclude ownership of the Zsolnay Porcelain Manufacture
Area:	Strengthening the local ceramics industries (WG2)
Status:	Confirmed
Benchmark:	Delft – Royal Delft ??
Schedule:	2010 ??
Outputs:	Budget, Activity Plan

Action:	Promoting the use of Zsolnay products in the European Cultural Capital-related investments and other projects
Area:	Strengthening the local ceramics industries (WG2)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Sales

Action:	Participation of city council-owned firms to the South-Transdanubian Porcelain and Ceramics Cluster, promoting the management of the cluster
Area:	Strengthening the local ceramics industries (WG2)
Status:	Confirmed
Benchmark:	European Cluster Alliance
Schedule:	2010 ??
Outputs:	Nº of firms involved, nº of projects, economic return

Action:	Zsolnay as Hungaricum - initiating proper legislative action necessary to the protection of national brands.
Area:	Strengthening the local ceramics industries (WG2)
Status:	Confirmed
Benchmark:	Limoges – DPO action
Schedule:	2010 ??
Outputs:	Legislation

Action:	Ownership of the Zsolnay Heritage Company
Area:	Promoting ceramics traditions as drivers of urban renewal (WG3)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Budget, Activity Plan

Action:	Setting up the exhibition “Zsolnay: intertwined family and factory histories”
Area:	Promoting ceramics traditions as drivers of urban renewal (WG3)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Number of visitors, economic return

Action:	Promoting the use of Zsolnay products in the European Cultural Capital-related renovations of public places and spaces
Area:	Promoting ceramics traditions as drivers of urban renewal (WG3)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Nº of renovation projects

Action:	Financing the PlasztIkon urban public sculpture symposium
Area:	Promoting ceramics traditions as drivers of urban renewal (WG3)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Nº of visitors, nº of participants, economic return

Action:	Contributing to the maintenance of the county council-owned Zsolnay Museum
Area:	Promoting ceramics traditions as drivers of urban renewal (WG3)
Status:	Confirmed
Benchmark:	Limoges Museum, Faenza Museum, Porzellanikon
Schedule:	2010 ??
Outputs:	Budget, Nº of visitors, economic return

Action:	Acquisition of the Gyugyi Collection
Area:	Valorising the cities’ cultural heritage for tourism (WG4)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Budget, feasibility plan

Action:	Financing the Porcelain-Pécs-Zsolnay Art symposium
Area:	Valorising the cities’ cultural heritage for tourism (WG4)
Status:	Confirmed
Benchmark:	Stoke-on-Trent British Ceramic Biennal
Schedule:	2010 ??
Outputs:	Budget, Nº of participants, nº of visitors, economic return

Action:	Construction and administration of the Zsolnay Design Studio, together with resident studios and studio apartments
Area:	Valorising the cities’ cultural heritage for tourism (WG4)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Nº of visitors, economic return

Action:	Sponsoring the Hungarian Ceramics Biennale
Area:	Valorising the cities’ cultural heritage for tourism (WG4)
Status:	Confirmed
Benchmark:	Stoke-on-Trent British Ceramic Biennal
Schedule:	2010 ??
Outputs:	Budget, Nº of participants, nº of visitors, economic return

Action:	Management and operation of the Zsolnay Society
Area:	Strengthening urban ceramics identities (WG5)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Nº of members, nº of activities

Action:	Creation of the Zsolnay Art Café franchise
Area:	Strengthening urban ceramics identities (WG5)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Nº of franchises, economic return

Action:	Sponsoring the Lover Of The Earth biographical film on founder Vilmos Zsolnay
Area:	Strengthening urban ceramics identities (WG5)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Nº of spectators, economic return

Action:	Setting up and presenting the touring exhibition Zsolnay: past, present and future
Area:	Strengthening urban ceramics identities (WG5)
Status:	Confirmed
Benchmark:	None
Schedule:	2010 ??
Outputs:	Nº of visitors, economic return

Stoke-on-Trent
The City of Stoke-on-Trent has commissioned a major study on future activities for its Ceramics Cluster, which results will be available in the end of the year and, once validated by the LSG, will become the basis for the Local Action Plan. At the present stage, Stoke-on-Trent intentions are to focus actions around the topics of Design and technology, together with the expansion of the British Ceramics Biennal.The main objectives have been defined as follows:

Objectives

Develop the North Staffordshire area, and in particular the regional ceramics cluster, into:

— a place at the heart of the UK’s creative ceramic businesses and ceramic tourism industry

— a place for growing knowledge businesses and for ambitious knowledge workers

— a place for enjoying the delights of the city, the market towns and the countryside

— a place for working, studying … and enjoying attractions ….

— a place ambitious for growth but concerned always with sustainability

The objectives will be implemented through the following actions:

Action:	Centre for Enterprise and Innovation in Ceramics — To establish a centre of excellence for the ceramic cluster in the promotion and integration of support of new firm formation and of business growth through innovation and diversification. A detailed list of the proposed activities for this action is included in the document: “Growing the Ceramic Cluster in North Staffordshire – Recommendations, October 2009”
Area:	Promotion of Innovation (WG1)
Status:	Confirmed
Benchmark:	Instituto de Tecnología Cerámica (ITC), Castellón; European Ceramic Centre, Limoges, France
Schedule:	2010
Outputs:	Incubated companies, jobs created

Action:	Ceramic Skills Academy — working with ProSkills, and its recently launched National Skills Academy for Materials, Production & Supply , to develop for the ceramic industry in North Staffordshire a collaboration involving local training providers and the local ceramic industry both to widen participation in training and to support the upgrading of technical, administration and business skills in the cluster. A detailed list of the proposed activities for this action is included in the document: “Growing the Ceramic Cluster in North Staffordshire – Recommendations, October 2009”
Area:	Industry Strengthening (WG2)
Status:	Confirmed
Benchmark:
Schedule:	2010??
Outputs:	Nº of trainings provided, nº of trainees, jobs created, economic return

Action:	Ceramic Visitor Economy Development Programme — Establish a Ceramic Tourism Leadership Group as suggested in the VES to take lead responsibility for developing the ceramic tourism product in North Staffordshire. A detailed list of the proposed activities for this action is included in the document: “Growing the Ceramic Cluster in North Staffordshire – Recommendations, October 2009”
Area:	Valorising the cities' cultural heritage for tourism (WG4)
Status:	Confirmed
Benchmark:
Schedule:	2010
Outputs:	Nº of participants, nº of visitors, economic return

Action:	Ceramic Development Council — to establish a body led by industry and including other cluster stakeholders that has the capacity to provide strategic leadership and governance for the benefit of the ceramic cluster as a whole over the medium to long term. A detailed list of the proposed activities for this action is included in the document: “Growing the Ceramic Cluster in North Staffordshire – Recommendations, October 2009”
Area:	Industry Strengthening (WG2)
Status:	Confirmed
Benchmark:
Schedule:	2010??
Outputs:	Nº of council members, nº of projects, economic return

Faenza
The city of Faenza has elected the landmark project of the Torricelli Science Park as main framework for the activities planned for the Local Action Plan. The goals for the activities to be included in the LAP are the following:

Objectives

1 - INNOVATION: Through promotion of local creativity, including measures to stimulate the activity of artists in the local ceramic shops

2 – PROMOTION OF THE CITY: Organisation of festivals of European dimension such as “ARGILLA’ – CONTEMPORANEA”

3 – URBAN DEVELOPMENT: creation of open-air museum at Torricelli Science Park

4 – ECONOMIC DEVELOPMENT: promotion of research in new materials through the local research centres

5 – CITY ATTRACTIVENESS: development of strategies to welcome creative artists

In order to meet the above goals, the following activities are currently being considered for inclusion in the LAP:

Action:	The production of a Book on the development of Torricelli Park, in the framework of other experiences from the UNIC network and its dissemination as part of a marketing campaign for the park
Area:	Strengthening urban ceramics identities (WG5)
Status:	Confirmed
Benchmark:	None
Schedule:	To be completed by Summer 2010
Outputs:	A total of 1.000 copies to be distributed out all over Europe

Action:	Organisation of “ARGILLA’ – festival on a biennial basis from 2008 (first edition)
Area:	Valorising the cities' cultural heritage for tourism (WG4)
Status:	Confirmed
Benchmark:	City of Aubagne (France)
Schedule:	September 2010
Outputs:	Event with approximately 250 artist coming from all over the world

Action:	Creation of an Open Air Ceramics Museum in Torricelli Park
Area:	Promoting ceramics traditions as drivers of urban renewal (WG3)
Status:	Confirmed
Benchmark:	Not identified yet
Schedule:	Linked with the time of realization of the Park
Outputs:	Museum (sizes related to the space assigned by the Park)

Action:	Measure to promote the presence of artists in ceramic shops
Area:	Valorising the cities' cultural heritage for tourism (WG4)
Status:	In study
Benchmark:	Limoges Factory Shops programme
Schedule:	2011
Outputs:	10 supported artists in the shops

Action:	Measures to stimulate local R&D in materials and ceramics
Area:	Promoting innovation in the ceramics sector (WG1)
Status:	In study
Benchmark:	Castellón – Universidad Jaume I activities / Limoges - Pôle Européene de Ceramique
Schedule:	Linked with the time of realization of the Park
Outputs:	To be defined

Sevilla

The main planned action route for Sevilla Global within the UNIC framework consists in coordinating and proposing new system to manage the different on-going activities in the City on ceramics. The objective of the strategic plan will be to analyze the situation of the ceramic sector in Seville and to unify in a single document different proposals of action that can promote a new strategic development of the sector in the city of Seville. For this purpose, the following objectives will be considered:

Objectives

Analyze the problematic of the ceramic sector and the factors that can serve to activate the industry.

Highlight the importance that supposes the restoration and the conservation of historical Monuments, decorative and functional elements of parks and gardens like image for the city, within the framework of the industries related to the tourism

Foster the ceramic perspective within future projects like the Museum of the Ceramics, the Parque de Arte Sacro or the project of integral plan that will unite the park of Maria Luisa with the Plaza de España and the small commercial industry that can be placed surroundings to this boulevard.

Promote new I+D+i projects to the sector in order to develop future coherent promotion actions.

These objectives will be translated into the currently planned actions:

Action:	Develop of a characterization of the sector, a “ceramic map”, that can act as a living inventory of the ceramic cluster and ceramic activity (including innovative activities) in Sevilla (possibly a paper map, as it has been done for the promotion of the aeronautics clusters, but also web based)
Area:	Promoting innovation in the ceramics sector (WG1) and Industry Strengthening (WG2)
Status:	In study
Benchmark:	« Aeronautic cluster map »
Schedule:	?
Outputs:	Nº of printed copies, nº of disseminated copies, economic return??

Action:	Develop measures to stimulate RTD projects targeted to the sector, involving both local industry and local research players (as the University of Sevilla or technological centres as Innovarcilla)
Area:	Promoting innovation in the ceramics sector (WG1)
Status:	In study
Benchmark:	Economic and Technological Intelligence actions / Framework Programme 6.
Schedule:	?
Outputs:	Nº cooperation projects, patents submitted, nº of companies involved, total funding involved

Action:	Measures to promote ceramic image as part of the project of integral plan that will unite the park of Maria Luisa with the Plaza de España and incentives to participation of small commercial industry that can be placed on the surroundings to this boulevard.
Area:	Promoting ceramics traditions as drivers of urban renewal (WG3)
Status:	In study
Benchmark:	Delft Ceramic Street, Limoges Factory Museums programme ??
Schedule:	?
Outputs:	Nº of interventions, Nº of shops opened

Action:	Concretization and promotion of the Museum of the Ceramics and local support measures to promote restoration activities.
Area:	Valorising the cities' cultural heritage for tourism (WG4)
Status:	In study
Benchmark:	Limoges Museum, Faenza Museum, Porzellanikon
Schedule:	?
Outputs:	Nº of visitors, economic return??

Castellón
The LAP activities in Castellón will be integrated with those of the Local Strategic Plan 2009 – 2015, and will aim at the following objectives:

Objectives

Foster innovation in ceramics part as one of the axis of the Local Strategic Plan 2009-2015 for economic development, namely through the creation of a Local Innovation Observatory.

Carry out a strategic planning for infrastructure with a strong ceramics component

Promote ceramics as a tourism incentive

Develop the City Marketing

Reinforce the links between the City – the Industry – and the University

These objectives will be implemented through the following actions:

Action:	“Castellón as a City lab” — The concept of “CityLab” tries to translate the outputs of the ceramics industry to new urban aplications. Design, innovation and a strong practical approach are the main cores in which this idea is based. This concept thinks of the city as a big laboratory by reinventing the idea of the public urbanism trough elements given by ceramics heritage while capitalizing individual efforts from local actors to the point where a perfect combination may serve all of them: — City: A City Lab which will become a showcase for ceramics (a new market opportunity for Industry, a new field for research) — University: Research aimed to urban applications — Industry: New products suitable to be tested in the City Lab
Area:	Promoting innovation (WG1)
Status:	Confirmed
Benchmark:	Open Living labs projects (http://www.openlivinglabs.eu/) , Barcelona?
Schedule:	?
Outputs:	Nº of projects started, City – University – Industry partnerships, economic return?

Action:	“Innovation award” — Castellón already awards two prizes on ceramics, based on decoration. This new prize would award the product based on innovation, in order to incentive the R&D in ceramics.
Area:	Promoting innovation (WG1)
Status:	Confirmed
Benchmark:	ICIS Innovation Award (www.icis.com/awards)
Schedule:	2010??
Outputs:	Innovation award, Nº of applications

Action:	Conclusion of the Convention Center of Castellón, a large conferences building to attract meetings, trade fairs and the like on ceramics and intended as a new symbol of the link between ceramics and architecture. In parallel promotion of the use of ceramics in new public buildings.
Area:	Industry Strengthening (WG2)
Status:	Confirmed
Benchmark:	??
Schedule:	2015??
Outputs:	Convention Centre, nº of events, nº of visitors, economic return??

Action:	“Ceramics Route” - . The City of Castellon and the surrounding towns area hold a large interesting ceramics heritage largely unknown to outsiders. This would be a project to put all that information together into a single ‘guide or brochure’, including Museums, Ceramics schools, Merchandising places and Companies
Area:	Valorising the cities' cultural heritage for tourism (WG4)
Status:	Confirmed
Benchmark:	Aveiro “Ceramic Route” (CENFAL)??
Schedule:	2015??
Outputs:	Brochure + web site, nº of disseminated copies, increase in the nº of visitors.

Action:	“Castellón Image” - Ceramics as a brand of the city of Castellón through the development of the CityLab concept. Based on ceramics applied to a more sustainable urban development (mobility in the city, urban furniture, new buildings decoration, etc…)
Area:	Strengthening urban ceramics identities (WG5)
Status:	Confirmed
Benchmark:	Delft Blue marketing company and marketing campaigns
Schedule:	2013??
Outputs:	Castellón Brand recognition and brand value.

Cluj Napoca

In CLU Napoca, the Local Action Plan is intended to provide an exchange and learning tool for policy decision-makers, practitioners and other actors involved in developing the ceramic industry policies at the local level as well as disseminate good practices and lessons learned from exchanges at local/regional level. In particular it aims to assist city policy-makers, active SME's from the ceramic industry domain and entrepreneurs to develop projects ideas eligible for financing from the operational programmes. Its main objectives are the following:

Objectives

Main Objective: increasing the impact of the active policies on the situation of the ceramic industry at local level by ensuring the information necessary needs into the process of revalorising the local premises for the ceramics entrepreneurs.