IN N O V A T SIO N M A R K E T IN G
-
X O ‘JA LIK
Y U R IT U V C H I SU B Y E K T L A R
SA M A R A D O R LIG IN I
O SH IR U V C H I V O SIT A SIFA TID A
2.1. Innovatsion m arketingning o ‘ziga xos x u s u s iy a tla ri........................22
2.2. Innovatsiyalarga x izm at k o ‘rsatishni
tashkil etish -
innovatsion m arketingning m uhim tarkibiy q is m i ........................... 26
2.3. Z am onaviy raqobat sharoitida innovatsion m arketing
texnologiyalarining s h a k lla n is h i........................................................... 31
I I I BOB.
Y A N G I
T O V A R N I Y A R A TISH ,
B A H O L A SH VA JO Y L A SH T IR IS H JA R A Y O N I
3.1 Innovatsiya tavakkalchiligini b a h o la sh ................................................. 36
3.2. Y angilik kiritishning m uvaffaqiyati t a h l i li......................................... 43
va ishlab chiqarish ja ra y o n i.................................................................... 43
3.3. Sifat strateg iy asi......................................................................................... 50
I V BOB.
IN N O V A TSIO N M A H SU LO TLA R G A
N A R X N IN G
SH A K LLA N ISH I
4.1. N arx shakllanishi va uning b o sq ichlari................................................ 55
4.2. Innovatsion m ahsulotlar narxi.................................................................58
4.3. Innovatsion m ahsulotlarga optim al narx b e lg ila sh ........................... 60
4.4. Innovatsion risklar, innovatsiyalar narxi tuzilishi
va narx shakllanishi ta h lili.......................................................................66
173
Shahnoza Jasurovna Ergashxo‘jayeva
INNOVATSION M ARK E TING
Oliy o 'quv yu rtla ri talabalari uchun darslik
M uharrir Jali on gir Qo ‘nish ev
B adiiy m uharrir Sardor K urbanov
Texnik m uharrir S hokir A libekov
M usahhih S h erali R ustam ov
Sahifalovchi A kb a r Q o ‘nishev
L itsen ziy a raqam i A I jVe 163. 09. 11. 2009. B o sish g a 2014-yil 2 5 -sen tab rd a
ru x sat etildi. B ichim i 60 x 84 '/ . O fset q o g :ozi. «T im es N ew R o m an »
g arniturasi. Shartli b o sm a ta b o g ‘i 10,23. N a sh r bosm a ta b o g ‘i 9,20. A dadi
500 nusxa. S h artn o m a N
b
63-2014. B uyurtm a JV” 852.
0 ‘zb ek isto n M atb u o t v a a x b o ro t ag entligining ChoMpon n om idagi n ashriyot-
m atb aa ijodiy uyi. 100129,
T oshkent, N av o iy k o 'c h a s i, 30.
T elefon: (371) 244-10-45. F aks: (371) 244-58-55.
« T O S H K E N T T E Z K O R
B O S M A X O N A S I»
m a s ’uliyati
chek lan g an
ja m iy ati b o sm ax o n asid a chop etildi. T oshkent, R ad ialn iy to r k o ‘chasi, 10.
