IN N O V A T SIO N M A R K E T IN G
-
X O ‘JA LIK
Y U R IT U V C H I SU B Y E K T L A R SA M A R A D O R LIG IN I
O SH IR U V C H I V O SIT A SIFA TID A
2.1. Innovatsion m arketingning o ‘ziga xos x u s u s iy a tla ri........................22
2.2. Innovatsiyalarga x izm at k o ‘rsatishni tashkil etish -
innovatsion m arketingning m uhim tarkibiy q is m i ........................... 26
2.3. Z am onaviy raqobat sharoitida innovatsion m arketing
texnologiyalarining s h a k lla n is h i........................................................... 31
I I I BOB.
Y A N G I T O V A R N I Y A R A TISH ,
B A H O L A SH VA JO Y L A SH T IR IS H JA R A Y O N I
3.1 Innovatsiya tavakkalchiligini b a h o la sh ................................................. 36
3.2. Y angilik kiritishning m uvaffaqiyati t a h l i li......................................... 43
va ishlab chiqarish ja ra y o n i.................................................................... 43
3.3. Sifat strateg iy asi......................................................................................... 50
I V BOB.
IN N O V A TSIO N M A H SU LO TLA R G A
N A R X N IN G SH A K LLA N ISH I
4.1. N arx shakllanishi va uning b o sq ichlari................................................ 55
4.2. Innovatsion m ahsulotlar narxi.................................................................58
4.3. Innovatsion m ahsulotlarga optim al narx b e lg ila sh ........................... 60
4.4. Innovatsion risklar, innovatsiyalar narxi tuzilishi
va narx shakllanishi ta h lili.......................................................................66
173
Shahnoza Jasurovna Ergashxo‘jayeva
INNOVATSION M ARK E TING
Oliy o 'quv yu rtla ri talabalari uchun darslik
M uharrir Jali on gir Qo ‘nish ev
B adiiy m uharrir Sardor K urbanov
Texnik m uharrir S hokir A libekov
M usahhih S h erali R ustam ov
Sahifalovchi A kb a r Q o ‘nishev
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