Agenda Unit 1 Setting Up For Success



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tarix04.12.2017
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Instagram for Business

Agenda

 

Unit 1


Setting Up For Success


  • Basic functions of Instagram including tips on shooting photos using the Instagram app

  • How to edit and enhance photos taken with Instagram

  • Forming a voice for an Instagram account in alignment your overall marketing and business goals

  • Getting the attention of your target audience

  • Building a strong social plan to reach your goals

  • Case studies of commercial & individual Instagram accounts

 

Unit 2
Creative Content



Unit 3

Engaging & Building Your Community

  • Spotlight on your community & others

  • How small input can cause exponential growth

  • How to make hashtags work for you

  • Starting your own hashtags with purpose

  • Business case studies and best practices for community engagement

 

Unit 4
Dos & Don’ts of Instagram and Must-have Photo Apps


  • Insta-etiquette

  • The importance of measuring success and how to move forward based on data collected

  • Photo apps for easy & flawless mobile editing

  • Photo apps for creation and making visually appealing images on-the-go

Course Objectives

  • Learn basic and advanced functions of Instagram.

  • Gain skills necessary to form a voice for an Instagram account used for business.

  • Discuss how businesses are using Instragram to increase brand loyalty and awareness

  • Discover ways to build an active following

  • Learn how to creatively entertain and engage your audience so your customers do the marketing for you

Course Outcomes

At the end of the course, you will:



  • Be able to set up an Instagram account, perform basic functions and advanced functions necessary for success

  • Know where, when and how to reach your target audience

  • Have the skill set needed to post what followers want to see

  • Have a thorough understanding of hashtags and how to use them to your advantage

  • Know ways to creatively engage and build your audience

  • Be confident in forming and executing a content creation plan

  • Know how instagram fits into your business plan and marketing goals 


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