Chapter 1: Over View of Business Policy and Strategic Management

Kick-off

NAME

–

Strategic Management Course

Tamiru Kumsa( Ast. Professor)

[e-mail]

Kick-off

• Personal introduction
• Name

Academic background

• Organization [if applicable]

Strategy (from Greek term = stratēgia, "art of troop leader; office of general, command’’) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the “art of the general", which included several subsets of skills including military tactics, logistics etc..

Chapter 1: Over View of Strategic Management

Key terms in strategic Management

Before further discussing strategic management, we should define nine key terms: competitive advantage, strategists, vision and mission statements, external opportunities and threats, internal strengths and weaknesses, long-term objectives, strategies, annual objectives, and policies.