Chapter 1: Over View of Business Policy and Strategic Management



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SM Chapt 1

Kick-off


NAME

Strategic Management Course



Tamiru Kumsa( Ast. Professor)

tamiruk2008@gmail.com

Kick-off

  • Personal introduction
    • Name

    • Academic background
    • Organization [if applicable]

Strategy (from Greek term = stratēgia, "art of troop leader; office of general, command’’) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the “art of the general", which included several subsets of skills including military tactics, logistics etc..

Chapter 1: Over View of Strategic Management


Key terms in strategic Management

Before further discussing strategic management, we should define nine key terms: competitive advantage, strategists, vision and mission statements, external opportunities and threats, internal strengths and weaknesses, long-term objectives, strategies, annual objectives, and policies.



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