Chapter 1: Over View of Business Policy and Strategic Management

Yüklə 232,6 Kb.
ölçüsü232,6 Kb.
  1   2   3   4   5   6   7   8   9   ...   22
SM Chapt 1



Strategic Management Course

Tamiru Kumsa( Ast. Professor)


  • Personal introduction
    • Name

    • Academic background
    • Organization [if applicable]

Strategy (from Greek term = stratēgia, "art of troop leader; office of general, command’’) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the “art of the general", which included several subsets of skills including military tactics, logistics etc..

Chapter 1: Over View of Strategic Management

Key terms in strategic Management

Before further discussing strategic management, we should define nine key terms: competitive advantage, strategists, vision and mission statements, external opportunities and threats, internal strengths and weaknesses, long-term objectives, strategies, annual objectives, and policies.

Yüklə 232,6 Kb.

Dostları ilə paylaş:
  1   2   3   4   5   6   7   8   9   ...   22

Verilənlər bazası müəlliflik hüququ ilə müdafiə olunur © 2022
rəhbərliyinə müraciət

    Ana səhifə