Elmar Gerum, Philipps-University Marburg Insa Sjurts, Hamburg Media School



Yüklə 591 b.
tarix02.12.2017
ölçüsü591 b.
#33626


Industry convergence and the transformation of the mobile communications system of innovation ITS 15th Biennial Conference Berlin, September 7, 2004


Sectoral systems of innovation



Industry convergence: a taxonomy



The coming of the mobile Internet

  • Product complementarity

  • Internet service vendors as new source of innovations

  • Transformation of value net

  • Standard-setting as key driver

    • Access technologies
    • Communication protocols
    • Proprietary vs. open standards
  • Interdependence of innovative activities in the value net

  •  Towards a data-centric system?



The transformation of the value net



Strategic responses

  • Europe: WAP standard

    • Technology push approach to selection of technological opportunities
    • Telco equipment vendors as key source of innovation
    • Strategic alliance between technology producers
    • Low appropriability conditions (open standard), revenues from handsets
    • Low cumulativeness for technology users (incompatible to HTML)
    • Low-powered incentives for other actors in the value net


Smart phones

  • Smart phones as hybrid products

    • Cell phone features (esp. voice)
    • PDA features (esp. PIM)
  • Indirect market entry by incumbents

    • Nokia
    • palmOne
    • Microsoft
  • Industry ambiguity

    • New suppliers, competitors, customers
    • Competition from separate products
  • Cross-industry alliances to share capabilities



Conclusions

  • Mobile communications industry undergoing transformation

  • Industry convergence key concept to understand industry dynamics and business strategies

    • (Industry convergence by technology integration)
    • Industry convergence by product complementarity
    • Industry convergence by product substitution
  • Cross-industry strategic alliances primary response to industry convergence. Purpose differs according to convergence type:

    • Resource-sharing
    • Coordination


Thank you!




Yüklə 591 b.

Dostları ilə paylaş:




Verilənlər bazası müəlliflik hüququ ilə müdafiə olunur ©muhaz.org 2022
rəhbərliyinə müraciət

    Ana səhifə