First Jongno-gu of Culture·Welfare·Environment Tour Guide Book ‘You Can Find Everything in Jongno’

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First Jongno-gu of Culture·Welfare·Environment

Tour Guide Book

You Can Find Everything in Jongno’

This is an amusing guide book comprised of the popular tourist attractions in Jongno which are classified through psychological tests and characteristics like tastes, personalities, hobbies and objective of the tour. ‘Walking Group’, ‘Wellbeing Group’, ‘Cheapskate Group’…

As seen from such names, each course has distinct characteristic and traits.

It is expected to provide the tourists visiting Jongno with useful information.

  • Size : 11.5cm X 16.5cm, 160 pages

  • Where to buy : Large Bookstores like Kyobo Bookstore, Youngpoong Bookstore, GS Bookstore etc. and Incheon Airport

  • Price : 7,800 won

  • Enquiry : Tourism Division Tel. 731-1185

Jongno Tour Postcards’

Postcards of the major tourist attractions in Jongno

  • Size : 17cm X 13cm, 20 sheets in 1 set

  • Where to buy : Bukchon Tourist Information Center

  • Price : 5,000 won

  • Enquiry : Tourism Division Tel. 731-1185

Jongno Tour no. 7

Welcome To



2009 March

First Jongno-gu of Culture·Welfare·Environment

March 2009 / Jongno Tour no. 7 First Jongno-gu of Culture·Welfare·Environment
Welcome to Jongno



With The Chairman of Jongno-gu Culture & Tourism Committee


Special Feature of this Month

Mukjagolmok (Food Alleys) at Kwangjang Market


Tourism News

Bukchon Tourist Information Center Opened

Published a book entitled ‘You Can Find Everything in Jongno’

Bukchon Cooperative Committee Organized/

Familiarization Tour and Orientation on Tourism held


Every Nook and Corner of our Neighborhood

Original Place of Jongno Spiritual Culture – Cheongwoon Hyoja-dong


Recommended Tour Course

Take the Tour of Jongno with Psychological Tests


Popular Tourist Attraction

Jaedong Baeksong (600-year-old pine trees with white spots)


Famous Places in the Province that has Pact of Sisterhood with Jong-no

Gangwon-do Youngwol-gun


Together with the Foreign Tourists

Famous places that tourists from all over the world want to visit


Cultural Event

Insadong Culture Events, Queen Jeongsun’s Memorial Ceremony


Readers Corner

Tour Photos, Tour Stories, Readers’ Opinion

Cover Story

Coming of Spring

When spring rain drizzling, it is the season that makes the heart flutter even by faint steps of spring on the mounds surrounding shiny soy jar
Publisher: Mayor of Jongno-gu Date: Mar. 15, 2009 Tel: 02-731-0528 Address: 110-701 50 Sambong-gil (146-2 Susong-dong) Jongno-gu Seoul Editing: Crayon Inc.

You can read ‘Welcome to Jongno’ on the Jongno Web Magazine at the left bottom of Jongno-gu homepage (

Sang-Hwan Park (Chairman of Jongno-gu Culture & Tourism Committee)/ Interview

Sang-Hwan Park -Chairman of Jongno-gu Culture & Tourism Committee

We should attract citizens all over the world with our unique scenery…

Let’s make the stories of our old alleys as our ‘Commodity’

Could you point out the problems of Jongno-gu tourism industry and provide alternate solutions?

If you think about problems of Jongno-gu’s tourism industry, you cannot find the solution.

Rather, I’d like to point out a major problem of Korea’s tourism industry. I won’t be able to tell you everything but I will point out this one aspect; it’s very hard to find Korea’s unique traditional scenery throughout Korea.

For example, climb to the top of Namsan (Mt.) and look at the downtown of Seoul. You can only see buildings and apartments except for majestic Bukhansan (Mt.) and Hangang (River).

We didn’t create Korea’s unique landscape. Nowadays, even rural districts are filled with concrete and apartments.

Land development that does not take tourism into consideration can cause big problems. Take the case of Sigon and Hanoi of Vietnam or Bangkok of Thailand. People who visit Thailand are fascinated by their unique scenery.

We have only focused on the development as the top priority and followed the patterns of the US and Japan thus losing our unique indentity. We may have to look at the Jongno-gu tourism industry from this point of view. Then we can find the answer to why we should preserve and maintain Bukchon Hanok (Traditional Korean Village Style) Village and how we should design other developed areas and alleys to make them a commodity of tourism.
Could you suggest effective ways of tourism promotion and marketing?

First of all, I consider developing homepages based on various resources on tourism, publishing a tourist newspaper, providing translators in the streets and developing electronic placards.

Is there any good ways to attract more tourists from other countries?

Obviously, it is basic tourism resources of the country. We can utilize our long history as a tourism resource and then promote it effectively. With the today’s trend of globalization, it will be a good plan to attract foreign tourists by stimulating the promoting activities based on TV dramas, novels, movies, homepages, newspapers, and so on.

Would you tell me about the specific products of Jongno on tourism?

Every alley has its stories based on long history and origins other than Jongmyo (the royal ancestral shine of the Chosun Dynasty) and Changdeok Palace which are well-known in Jongno.

I am thinking about discovering these stories and recreating them as commodity of tourism.

We can make the stories as a musical. It’s time to sell the history and stories as unique brand.

What is your opinion for further developing Jongno’s tourism industry?

Jongno-gu Culture & Tourism Committee was organized to make a model of local and national development by globalize the history ad cultural tourism resources of Jongno. However, there are some practical problems that are in the way of our grand vision. I want to ask the Jongno-gu office and local celebrities to cooperate with each other so that the committee can play its role effectively.

Sang-Hwan Park

Chairman of Jongno-gu Culture & Tourism Committee

Personal History

Academic Background: Completion of a Doctor’s Course of Tourism Management at Kyunghee University

Working Experience: 1993 Inaugurated as CEO at Hanatour Co./ 2009 Reappointed as CEO at Hanatour Co.

Awards: 2008 Ernst & Young ‘Rising Star’/ 2005 Asia Innovative CEO of the Year/ 2001 Grand-Prix for Culture & Tourism

Special Feature of this Month/ Kwangjang Market
Mukjagolmok (Food Alleys) at Kwangjang Market filled with various kinds of food and warm hearted of people
Various kinds of food stashed away at Mukjagolmok (Food Alleys) at Jongno 5-ga Kwangjang Market

Mukjagolmok (Food Alleys) at Jongno 5-ga Kwangjang Market provide abundant food stashed away at every corner that you may look for just like scavenging for treasure. 200 stalls are attached in clusters where you can enjoy plenty of food with diverse menu with low price and feel the warm heart of the market people. There are all kinds of side dishes for drinking such as assorted mixtures of raw fish, peppers pancakes, fish pancakes, mung bean pancakes, ‘soon dae’ (black sausage made of pig’s blood and noodle), pig’s trotters, pig’s heads, fish jelly and so on. You can also have diverse dishes that costs no more than 5,000 won such as Gimbap (rice rolls), Ddeokbokgi (spicy rice cake), soup noodles, boiled rice with barley, boiled rice with assorted mixtures, pumpkin gruel and so on.

You can get to the northern gate 2 of Kwangjang Market by walking from the exit of Jongno 5-ga subway station, Subway Line 1. This is the start of Kwangjang Market. At the entrance, you will see the long-lined stalls in the middle. The bright lights of each stall seem to attract customers and make the food look better.

It’s quite crowded with sitters who are eating, bystanders who are selecting the menu and food stalls vendors who are calling out to attract walking people, filled with lively and active atmosphere.

Enjoy delicious foods at a low price

Mukjagolmok (Food Alleys) starts with stalls selling assorted mixtures of raw fish. They are suitable for the salaried workers from their work. Customers are sitting tightly shoulder-to-shoulder on the narrow boards of the stalls which makes people feel closer and warmer.

Walking along the stalls selling law fish will lead to the most crowed place at the crossway in the middle of Mukjagolmok. This place is for the stalls selling mung bean pancakes that look very tasty on the oily cooking pans. The better way to enjoy thick and nice-smelling mung bean pancakes is to eat them dipping in soy sauce with pickled onion. The price is 4,000 won. You can also decide to buy them after tasting the sample and see mung beans grinding on a grindstone by the side. On the opposite site, there are stalls selling bean-jam pancakes at 1,000 won which are rarely found nowadays, so you can enjoy them without thinking of the cost. Besides, there are several stalls together selling Korean traditional gruel. You can have every kind of tasty and hot gruel such as red-bean gruel and pumpkin gruel. On the side, there are pig’s trotters, thick ‘soon dae’, Gimbap, Ddeokbokgi and pig’s skin put on the boards in front of the stalls. You won’t be able to take your eyes off the food.

Walking along with another way, you will find a stall selling boiled barley with fresh vegetables and various cooked potherbs in a nickel bowl. It is called ‘Bibimbap’, mixing rice with various cooked vegetables in a bowl, and you can make a hearty meal of it at 4,000 won. You will be surprised once more at the low price. Walking along the stalls of mung bean pancakes, you will find several other stalls selling a fresh cod fish soup. In front of them, there are stacked pots with ingredients of the dish to stop people.

At the next narrow alley, you can have a dish of sliced raw fish at 10,000 won. Walking farther to the same direction of the alley and turning to the left alley, you will see a store named ‘Hongik’. When going into the alley of the store, you will find the famous stall of ‘Drug Gimbap’. It is named like that as you will be addicted to the taste of the Gimbap once you have tasted it.

It is very popular food at Kwangjang Market. It is a bit difficult to find but if you ask other marketers, they will kindly provide you with specific location. ‘Drug Gimbap’ is finger-sized rice rolls with only sliced carrot and yellow picked radish inside, and extraordinarily it is served with dipping mustard sauce. You will think of its subtle taste again and again. The price is 2,000 won for one serving.

Other things to see at Kwangjang Market

Kwangjang Market is the first permanent market built in 1905 and the pioneer of modern market. As a market with a long history and tradition, it is the place to buy every items ranging from cradle to the grave. Silks and satins, cloth of Korean traditional costume, ceramic, kitchen utensils, imported miscellaneous goods and daily necessities, Mother-of-pearl Lacquer ware, hemp and ramie cloth, nuts, bride´s gifts to her parents-in-law, curtains, every kind of subsidiary materials for clothes and all other stuffs. You can find all of them at Kwangjang Market. Particularly, many stores selling silks and satins, cloth for Korean traditional costume have a long tradition.

Homepage: / Tel: 02) 2269-8855, 8778
* Location

Subway: 100m walking from the 8 exit of Jongno 5-ga subway station of Subway Line 1

Tour News
Let’s start Bukchon tour from Bukchon Tourist Information Center

Office Hours: 10:00~17:00 (Opens 365 days) Enquiry: Tel. 731-0851, 1184

Jongno-gu opened Bukchon Tourist Information Center in front of Hwadong Jeongdok Library from February 16 to accommodate tourists visiting Bukchon which is a representative tour site with the 600-year history and traditions of Seoul. Seoul Metropolitan Government constructed the art work as one of the City Gallery Project, ‘Seoul Art Belt’ businesses to improve the visual environment of the city by installing creative public art objects mainly at Samcheong-dong (Jeongdok Library~Hwagae 1-gil) which Jongno-gu Office utilize as an information center for tourists. This Tourist Information Center has cultural legacy commentators with foreign language skills and volunteers, who will provide domestic and international tourists with tour guide service as well as commentaries on culture and interpretation tour guide of English and Japanese.

Besides, it is expected to largely contribute to the improvement of Bukchon tourists and the vitalization of Bukchon tourism by being operated in connection with the Tourist Information Center opened from March 16 in front of Jaedong primary school.

Tour promotions book ‘Satisfying Your Five Senses with 18 Theme Tours; You Can Find Everything in Jongno!’

Jongno-gu Office newly published a tour promotion book reflecting creative and innovative ideas to accommodate tourists. This book is comprised of 6 theme tours such as the best restaurants, rendez-vous, shopping, experiences, performances, walking courses by 3 types of psychological tests, and was planned directly by all the staff of Tourism Division with discovered and selected resources through their walking exploration.

It contains culture and arts related discount coupons to differentiate from other tour guide books, and maximized the promoting effect by editing the free style pages as a form of ‘My Own Diary’. It also describes the details such as transportation, locations, photos, explanations, costs, required time as well as the maps by Jongno locations and subway lines. It can be purchased at large bookstores like Kyobo Bookstore and Youngpoong Bookstore, airlines and travel agencies and additionally the foreign language versions (English/Japanese/Chinese) of this book are supposed to be published within the first half year.

Jongno-gu Culture & Tourism Committee to launch ‘Bukchon Cooperative Committee’ Sets Out

The cooperative committees by local unit that Jongno-gu Culture & Tourism Committee (Chairman: Sang-Hwan Park) is planning will be launched with ‘Bukchon Cooperative Committee’ integrating Gahoe-dong with Samcheong-dong.

Jongno-gu Culture & Tourism Committee will be organizing the local unit committees with ‘For Worldwide Jongno, Top Quality Jongno’ as the slogan and will be planning to act for culture & tourism policies development, Jongno promotion, tourism industry exploration, and so on. For these projects, the Committee is to organize the cooperative committees such as Bukchon, The University Road, Insadong, Dongdaemun/Naksan, Jongno/Cheonggye, Pyeongchang/Buam-dong by local unit, and the first move is to launch Bukchon Cooperative Committee.

Bukchon Cooperative Committee, first of all, is going to lead the ‘Hospitality’ campaign that aims for preserving the scattered cultural legacy and monuments, promoting them and kindly accommodating foreign visitors by providing information on things to eat, things to play, things to see, so that the campaign can encourage them to revisit Jongno. The Culture & Tourism Committee is also planning to consecutively organize other cooperative committees by local unit based on the outcomes of Bukchon Cooperative Committee.

Familiarization Tour and Orientation to be held for Jongno Tourism Promotion

Jongno-gu Office will be holding Familiarization Tour and Orientation for tourism related experts in June to reconsider the image of the Jongno tourism as a brand and promote tourism industry. This event aims to invite tourism products planners, domestic/international reporters and relevant officers constituting promoting main body; develop the promoting activities and practical tourism products through international promotion.

Familiarization Tour means beforehand tour, inviting relevant people prior to attracting tourists for encouraging the new development and promoting the tourism products, as a marketing strategy to promote new tourism resource or product widely. Since Familiarization Tour is becoming an important way to attract tourists, the event is expected to highly contribute to increasing the number of the tourists. Jongno-gu Office will be also holding Tour Orientation linked to the exchange projects of efficient local authorities to develop sustainable tourism products and promote mutual resources as a collaborating marketing strategy. The Orientation will be comprised of experts’ seminar; tour exchange planning by local authorities; tourism resource promotion and attraction consulting; destination touring; visit to the locations of festivals; stay experience; where 100 people will be attended including tourism product planners, reporters and related officers from local authorities.

Every Nook and Corner of Our Neighborhood
Cheongun Hyoja-dong, Origin of Spiritual Culture of Jongno
One of the few regions that we can see Korean-style houses

Cheongunhyoja-dong, located at the bottom of Bugak Mountain and Inwang Mountain that have kept the spirit of Seoul and soul of the Korean people is the No.1 administrative district that has become a single district by bringing Cheongun-dong and Hyoja-dong together in accordance with the plan for integrating the districts. This region, since the early age, has peculiar topography such as rocks with fantastic shapes, cliff and valley and has been the birthplace of many loyal subjects and dutiful sons and daughters. The origin of this region has sunk into the name of the district and the traces remain throughout the region until now.

Cheongunhyoja-dong occupies 10% of the total area of Jongno-gu and boasts high rate of green land area. Cheongunhyoja-dong is not far from the center of the city of Seoul, and there are big and small houses fence to fence. You can see there deteriorated houses because the development of the region has been limited because the region is near to the Blue House and Inwang Mountain and Bugak Mountain. However, thanks to this, now the region is one of the few regions that you can see Korean-style houses. People who come to Cheongunhyoja-dong are mostly mountaineers who climb Inwang Mountain and Bugak Mountain. It is certain that wherever mountaineers go, there are good resting places and restaurants. Thanks to mountaineers, the resting places and restaurants become famous and in everyone’s mouth.
Road that stretches long and a complete view are charm of Cheongun Park.

There is a little and neat park between Inwang Mountain and Bugak Mountain. This is Cheongun Park. In 2008, Jongno-gu removed Cheongun Citizens’ Apartment and made a park in order to provide a resting place for citizens. In order to visit the park, you don’t need to climb the mountains. Buses no.1020 and no.7022 take you to the entrance of the park. When you get off the bus, first you will see a bronze statue, and that is the statue of the late Superintendent General Gyusik Choi, who died during the war with armed communist guerillas on January 21st in 1968. The awe-inspiring figure of the deceased in the snow and rain make us feel strong impression of valuableness and love of his country.

The walk that stretches long and a complete view are charm of Cheongun Park. In addtion, it is the park’s unique merit that you can feel the beauty of the two mountains because the park is located at the point that Bugak Mountain and Inwang Mountain meet with each other. The Seoul castle that comes down from Inwang Mountain is cut off at Cheongun Park and goes by Changui Gate and is connected to Bugak Mountain. However ten meters of the castle is restored to the original state at the end of the park, and therefore you can enjoy experience of the castle.

In the park there is an oval moulding called ‘a rock from Inwang Mountain’. It seems like that somebody made the moulding with a rock from Inwang Mountain. Various manners of rocks, from small stones to big rocks, are occupying the moulding and the moulding present natural atmosphere as an artificial moulding. People with camera love the moulding. Everybody enjoys taking pictures there. From some time ago, the moulding seems to have changed its role from the landmark of the park to photo zone.

It is also a big fruit of visiting here to command a view of Seoul. The observation platform here has a fine view but it is not well-known to people and therefore it is somewhat inactive and it leaves something to be desired. There is no problem to estimate the ground because Jongno-gu District Office indicates the view and place names very well on the information map. However there is no English guidance so that foreigners may feel inconvenience.

The walk is long and flat. The walk is well developed as a park located in high ground so that people who visit here for the first time may be surprised. The walk is the best for lovers to visit and date with each other. In addition there is an arbor named ‘the diversion of great ambition’ and it will be great to sit on the arbor and review the past dreams looking at the diversion making a quick rise in summer.

It is a village of loyalty and filial piety with comparatively well-furnished spiritual and cultural sightseeing infrastructure

Cheongunhyoja-dong has diverse tourist attractions such as bronze statues, milestones and memorials. Among them Woodang Memorial is the best. Woodang Memorial located at 6-22 Shinkyo-dong is a memorial facility designated by the Patriots and Veterans Administration Agency that worships Mr. Hoi Young Lee who went to China as an exile and fought for the independence of the country and his six brothers and other patriots who had the same will.

In order to visit the memorial, you have to pass by national schools for the deaf and blind. Contrary to plain school walls, here the walls have tile wall painting. Wall paintings that you may see at the Wall of Hope at Cheonggye-cheon are here at schools for the deaf and blind. The wall, fifty meters in length has beautiful tile wall paintings. There are children’s’ hopes and dreams on the wall, interesting proverbs and sayings are on the wall as well. Especially, tile wall painting with fingerprints and braille points attracts attention. Perhaps students at the school for the blind made the wall painting. I presume the students’ message looking at fingerprints and touching Braille points. For a while I look into children’s heart and look back myself in the past.

Woodang Memorial is a one-story building with an area of 409.97 ㎡. Inside the memorial there are six corners that exhibit various photographs, newspapers and relics. Just as other fighters for national independence, Woodang Hoiyoung Lee left not so many letters and relics.

However old envelopes and letter papers that he sent to his children make us feel his love for his children not as a fighter for national independence but as a father. Woodang Hoiyoung Lee disposed of his frightful amount of property and made a subsidy for the independence movement in order to fight against pillage of Japanese imperialism. After that he went to Manchuria with all his family and established new military school and trained an army for national independence and thereby paved the way for armed independence movement such as Cheongsan-li Battle. This makes us understand how great Mr. Woodang’s love for the country and sacrifice of fighter for national independence are.

In addition, the memorial screens a video especially for group of students. The video was televised at KBS’s ‘History Special’ and the memorial screens the video to help students understand history. This video is one-hour program and there are edited version of 30 minutes and 10 minutes. The memorial screens the video when a school or group visitors demand.

Attractive as a bystreet tour with sightseeing Korean-style houses

In Namsan and Bukchon, there are well-preserved Korean-style houses that are famous among foreigners. Guest houses and traditional culture experience programs are increasing and therefore Namsan and Bukchon are arranging their aspects as tourist attractions. In Cheongunhyoja-dong, which corresponds to Seochon in the Chosun Dynasty, although not as many as in Namsan and Bukchon, many Korean-style houses are widely distributed in Ogin-dong, Tongin-dong and Nuha-dong? This place is attractive as a bystreet tour with sightseeing Korean-style houses. If we do a great job at preserving and caring for this place, people from all over the world will come in groups in order to feel Korean flavor and fragrance soon just as people go to Montmartre in Paris, Hutong in Beijing and Nerudove in Prague. When walking on the bystreet, occasionally you can see famous people’s houses and beautiful houses.

Among houses in Cheonunhyoja-dong, Nosu Park’s house in Ogin-dong is the finest. The house is a two-storied house built in 1938, and it is said that the house has double construction of a Western-style house and a Korean-style house. When looking at the house from the outside, the white wall and roofing tile are antique.
There are many good restaurants in the Tongin market.

Tongin market is a traditional market, and there are various stores such as dried fish store, grocery and vegetable store on both sides of the 300 meters’ passage. In the market people still bargain over the prices and quarrel. Of course there are good restaurants in the market. After all you have to be a very good cook in order to sell food to critical traders.

Tongin Market is no exception. There is a restaurant introduced as a good restaurant on TV and the Internet. An old lady owns ‘Hyoja-dong Old Tteokbokki House’ that mainly sells Ddeokbokki (a pan-fried dish of sliced rice cake with minced meats, vegetables, and various seasons). The food is large in quantity. A special character of her tteokbokki is that there is no soup in tteokbokki. The taste is well-known. It costs 3000 won for one dish and it’ll taste better when you are hungry or when you have no appetite.

On the opposite side of Tongin Market, there is a famous seolleongtang(Korean soup cooked in stock with cow bones, internals, rice and beefs) restaurant. The name is Baeksong. Established in 1983, Baeksong has sold only seolleongtang for 26 years and is famous for heavy broth and plentiful lean meat. Until now people who can’t forget the taste visit Baeksong at weekends. When you satisfy your appetite and come down to Hyoja-ro, you will meet a new world. There are fine cafes and galleries. It will be also nice to drink a cup of tea and visit a gallery.

청운공원 Cheonun Park

국립서울맹학교 Seoul National School for the Blind

국립서울농학교 Seoul National School for the Deaf

우당기념관 Woodang memorial

통인시장 Tongin Market

경복궁 Gyeongbokgung

광화문 Gwanghwamun

종로구청 Jongno-gu office

3호선 경복궁역 Gyeongbokgung Station Line No.3

2번 출구 Exit No.2

The hours and admission of Woodang Memorial

Hours : weekdays 9am~6pm, sat. 9am~1pm

(sun. and holidays : closed)

Admission : Free

Contact at 02)734-8851-2(
그림 옆 왼쪽 : Woodang Memorial is a memorial facility designated by the Patriots and Veterans Administration Agency that worships Mr. Hoiyoung Lee, who went to China as an exile and fought for the independence of the country, and his six brothers and other patriots who had the same will.
그림 옆 오른쪽 : In Namsan and Bukchon, there are well-preserved Korean-style houses that are famous among foreigners. Guest houses and traditional culture experience programs are increasing and therefore Namsan and Bukchon are arranging their aspects as tourist attractions.
Recommended Tour Course/ Jongno Tour by Psychological Tests
Isn’t another pleasure of travel delicious food?

If you personally choose restaurants of your taste through psychological test then you will feel extraordinary pleasure. There are atmosphere group, taste group and group fusion.

Atmosphere group are easily influenced by atmosphere and a quiet and serene place, rather than a crowded place, suit them. Taste group think that eating good food is the only pleasure and choose familiar foods, and group fusion plunge into something that is interesting to them and try to create something rather than standing for something as it is.

TV에서 소개된 맛집을 직접 찾아가 본 적이 있다

I have visited a good restaurant that was introduced on TV.
자장면보다는 짬짜면이 좋다.

I like noodles with bean sauce and Chinese-style hotchpotch more than only noodes with bean sauce.

나는 까다로운 미식가이다

I am a critical epicure.

자주 가는 단골 맛집이 있다

There is a good restaurant that I visit often.

길거리 음식으로 배를 채운 적이 있다

I have once satisfied my appetite at a roadside stand.

나는 소주보다는 와인이 좋다

I like wine better than soju.

가끔은 낭만적인 분위기를 즐긴다

I sometimes enjoy romantic atmosphere.

나는 술을 즐겨 마신다

I drink often.

검색사이트에 맛집배너가 뜨면 꼭 한번 클릭해본다

When there is a restaurant banner on the search-engine site, I always click on the banner.

나는 사람이 많은 곳보단 조용한 곳이 좋다

I like a quiet place better than a crowded place.

먹어보지 못한 새로운 음식에 도전해보고 싶다

I want to try new food that I have never tasted before.

나는 매운 음식을 좋아한다.

I like hot food.

Type A : Atmosphere Group

Samcheong-dong(Culture and art street-Suwarae, The Restaurant, Samcheong-dong Sujebi, The Second Best in Seoul, Beans, Meogshedonna)->Samcheong Park(A walk)->Bukchon Korean-style House Village(Korean-style houses and beautiful cafes)->Insa-dong(Korean meal, traditional cafes, street food, fusion food)

Type B: Taste Group

Gwanghwamun (bookstore) ->Cheongjin-dong (Common Octopus street, broth to relieve the hangover)->Cheonggyecheon(night view)->Gwancheol-dong restaurants(street food, food village, bars)

Type C: Fusion Group

Daehak-ro(Daemyoung Street food bystreet)->Naksan Park(a resting place in the city, famous night view)->Seoulseonggwak(a castle town in the Chosun Dynasty, famous night view)->Dongmyo(Naksan Naengmyeon(iced noodles),Gitdaebong Naengmyeon)->Heunginjimun->Cheonggyecheon->Gwangjang Market(Kimbop, mung-bean pancake, makgeolli(raw rice wine),sundae(a typical Korean food similar to sausage),pettitoes)

Jaedong Baeksong/ Popular Tourist Attraction
‘Jae-dong Baeksong (white pine tree)

Six hundred years in the yard of the Constitutional Court in Bukchon

Jae-dong Baeksong, the natural monument no.8

There is a big tree that can testify Korean history in the yard of the Constitutional Court in Jae-dong, Jongno-gu, Seoul. Envoys of the Chosun Dynasty brought the tree from China, but the tree is well adapted to Korean ground and now it is a famous aborigine. In the past the tree listened to laughter of students at Changdeok Girls’ High School and now it listens to historical judgment of stern justices. It is a beautiful tree with white spots on the bark.

It is said that the tree slowly grows and difficult to move so that it doesn’t grow well outside of China. However, the tree has lived well for 600 years. The tree is about 15 meters tall. Two big trunks that have split into two pieces from the ground are wide open. Two iron wires are tied to the tree firmly and the tree is propped up with a support. And yet the trunk that stretches to the east almost touches the bottom. However the white skin, the biggest characteristic of the white pine tree, is most of all beautiful. The white skin beautifully matches the thick trunks. The circumference of the trunk at the height of a person’s chest is 2.1 meters for the thicker trunk and the other trunk that stretches to the east is 1.7 meters in circumference. At the root, there is a scar from surgical operation. Nevertheless, the tree has an atmosphere that overwhelms the surroundings.

The tree has been there for a long time and has seen the modern history of Korea. Now the tree is standing at the Constitutional Court that determines serious affairs of the country and settles the history of an era. Maybe the tree is praying to God for right and just decisions to be made at important moments of Korea. It seems that the white color of Jae-dong white pine tree symbolize a dearest wish that prays for better Korea and peaceful world.

경복궁 Gyeongbokgung

헌법재판소 Constitutional Court

재동백송 Jae-dong Baeksong(white pine tree)

종로경찰서 Jongno Police Station

3호선 안국역 Anguk Station Line No.3

2번출구 Exit No.2

운현궁 Unhyeon Palace

인사동길 Insa-dong Street


Subway : Line no.3 Anguk Station, 100 meters from exit no.2

Bus : Blue bus no.109, no.151, no.162, no.171, no.172, no.272

Green bus no.7025 and get off at Donhwamun or Jongno Police Station

Contact : The Constitutional Court 708-3456 (

Selected Sights Of Our Sister District/ Gangwon-do Youngwol-gun
Let’s go! Tourist attractions of Yeongwol!

Yeongwol-gun formed pact of sisterhood with Jongno-gu for friendly cooperation in the culture and sightseeing sector in June 2003, and Yeongwol-gun is the center of culture, transportation, education and commerce of southern Gangwon-do and it is a place that has beautiful nature and cultural heritage. Tourist attractions and cultural assets are unknown so that you can feel as if you are playing treasure-hunting…On a gorgeous and warm spring day, let’s go to representative tourist attractions in Yeongwol that are colored with red!

[Cheongnyeongpo]How many people know Danjong’s story that has grown up around Cheongnyeongpo that attracts many tourists by its superb view? Danjong, the sixth king of the Chosun Dynasty, was usurped the throne by his uncle, Suyangdaegun and was exiled here in Cheongnyeongpo, a place that you cannot enter without ferrying across the river because six loyal subjects tried to restore Danjong and were discovered beforehand. When you come here you feel that beautiful Cheongnyeongpo is very touching.
[Gossi Cave] The Gossi Cave of 400 million years’ mystery with a river, a waterfall, an open space and microorganisms of about 24 species is one of Korea’s representative caves and it is designated as a natural monument. The name, Gossi Cave, was given because Goh family took refuge here during Japanese Invasion of Korea in 1592. It is the focus of attention as a cave with high value of preservation because of its miraculous phase.
[The historic site of Kimsatgat]It’s a place with the house site of Kimsatgat’s family and you can see Kimsatgat’s literary world at a glance here. Kimsatgat lived a roaming life for life because he wrote a poem that insulted his grandfather. The historic site was made in order to praise Kimsatgat’s work and light up his literary phase.
[Byeolmaro Astronomical Observatory] Byeolmaro Astronomical Observatory boasts that it is the biggest astronomical observatory in Korea that you can feel beautiful mystery of the universe looking at numerous stars in the sky. You can observe the real universe such as nebula, star cluster and the galaxy in the round shape dome of 8m at 800m above the sea level. How about searching for stars and dreams here? < Yeongwol-eup Yeongheung-li at the top of Bomglae Mountain (799.8m above the sea level)
[Road for walks] It is an art gallery without a roof in which residents participated as models and artists. It provides various pictures and mouldings on the street of Yeongwol. You can see pictures in fairy tales everywhere on the street. In particular, the wall painting that expresses the main actor of the movie ‘Radio Star’ that gave deep impression to Koreans is almost like the real actor smiling and therefore you will feel good seeing the picture. < City development division : 033-370-2431 >
Weighty Recommendation of Travel Courses

One-day Course

  • Jangleung > Bodeok-sa > Geummongam > Seondol > Insect Museum > Yeongwol Book Museum > Yoseonjeong, Yoseonam > Hoyajiri Museum > Beopheungsa

  • Insect Museum > Jangleung > Cheonglyeongpo > rafting > Byeolmaro Astronomical Observatory

  • The Historic Site of Kimsatgat > Chosun Folk Painting Museum > Muksan Art Gallery > Gossi Cave > rafting

An Overnight Trip

  • Insect Museum > Jangleung > Bodeoksa > Geummongam > rafting > International Hyundai Art Gallery > Byeolmaro Astronomical Observatory > lodging > Cheonglyeongpo > Seondol > Seonam Village Korean Peninsula Topography > Yoseonjeong, Yoseonam > Hoyajiri Museum > Beopheungsa

  • Beopheungsa > Yoseonjeong, Yoseonam > Yeongwol Book Museum > Insect Museum > Seondol > Jangleung > Cheonglyeongpo > Byeolmaro Astronomical Observatory > lodging > the Historic Site of Kimsatgat > Chosun Folk Painting Museum > Muksan Art Gallery > Gossi Cave > rafting

‘Danjong Culture Festival’ Praises Pity for Danjong

The 6th king of the Chosun Dynasty, Danjong(1441-1457), is the hero of the saddest history of the 500 years of the Chosun Dynasty. Danjong became the king of the country when he was 12 years old, and his uncle, Suyangdaegun, usurped the throne and sent Danjong into exile to Cheonglyeongpo, Yeongwol, and bestowed poison to Danjong when Danjong was seventeen years old. Yeongwol-gun celebrates the Danjong Culture Festival every year to condole with Danjong and other loyal subjects in their suffering.

[Reproducing the State Funeral for Danjong] ‘The State Funeral for Danjong’ became unique culture contents of Yeongwol-gun and now it is a national cultural event. It reproduces the bier’s leaving home toward the cemetery and Cheonjeonui before burying the coffin. One thousand residents and students participate in the bier’s leaving home. ‘The State Funeral for Danjong’ is an event that you cannot see anywhere else than at the ‘Danjong Culture Festival’ in Yeongwol.

[See, Enjoy, and Eat~!] Various performances, experience and exhibitions are held during the ‘Danjong Culture Festival’ in Ilwon, Yeongwol. From ‘Nanta’, the representative Korean cultural product, to exciting performance by Kimdeoksu Samulnori(an ensemble of the four farmer’s percussion instruments) team, you can enjoy everything here. In addition the tug of war and goblin game are events that 400 men have tug of war with a rope of 32 meters’ length and 5 tons of weight. It is the biggest scale of tug of war in Korea. Besides, photo contest, selection for Queen Jeongsun, Neungmal goblin game, photograph exhibition of Sunjong’s State Funeral, experiencing punishment in Chosun Dynasty and etc. are held for you to make dear memories.
Delicious Food of Yeongwol

[Gondre Rice] Gondre Rice is a representative food of Yeongwol that you can never forget the taste and try to ezt once again. Gondry herb has much nutrition such as protein, calsium and vitamin A and the taste is the best if you eat it with sauce.

[Trout Sushi] Yeongwol’s trout is light and chewy and the taste is the best. You eat the sushi with various vegetables, garlic, mustard, hot pepper paste and make a pepper pot with the head and bones of a trout. In Yeongwol you can taste fresh trout that grows only in first-class water.

Together with Foreign Tourists/ The sights to be revisited by foreign tourists

I discovered ‘Bukchon’, the village of tradition and culture at the center of Jongno

Written by David A.Mason
An attractive village that has traditional Korean-style houses

Bukchon is an attractive village that holds many traditional Korean-style houses with tiled roof and stone wall. I accidentally discovered this place in fall, 1982, wandering the north of Insa-dong that is now well-known to foreign tourists and resident foreigners for traditional tea, food, artworks and souvenirs. I was fascinated by traditional Korean-style houses with elegant curves and natural patterns that are located in narrow bystreets. At that time, traditional living styles and culture and art made the place deemed as a special place of Seoul.

Bukchon is located in the north of Anguk subway station on the foot of Bugak Mountain that is between Gyeongbok Palace and Changdeok Palace. Seoul has played the role as the capital of Korea from 600 years of the Chosun Dynasty to 21st century and Bukchon has been regarded as a place that creates prosperity, health and wisdom through the theory of divination based on topography. However houses with many buildings and yards have been reduced in scale under the rule of Japanese imperialism and although the unique characteristics still remain, Bukchon started to go through fast changes. In particular, Bukchon went through more changes since 1960s because of industrialization under the government’s initiative. Somebody thought the changes are positive. However there were many other people who thought that the changes are negative.

Nowadays Bukchon is designated as ‘Korean-style Houses Preservation Area’.

However, buildings in modern style are taking the place. Therefore though there were more than 600 Korean-style houses 26 years ago when I walked about with deep emotion, now there are only 100 Korean-style houses.

But many owners of the houses are reconstructing their houses to be houses with durable and convenient modern building’s inside and clean and elegant Korean-style outside. Therefore even if the houses are not houses as cultural assets as tourists want them to be, it is a place fully meaningful to walk around and take pictures.

Craftsmen of traditional Korean industrial arts are performing art activities

In Bukchon there are many houses of neo traditionalists’ houses and houses that have been preserved from the past in harmony, and in those houses craftsmen of traditional Korean industrial arts are performing art activities, and visitors can observe their workplaces and buy their artworks at low prices. Many little museums, such as chicken museum, Gahoi Folk Painting Museum and embroidery and accessories museum, are located on the bystreets. In addition you shouldn’t miss the Buddhist temple located at the center of Bukchon that provides free green tea to tourists and Jungang High School that was background for the famous Korean drama ‘Winter Sonata’. There are Korean-style houses that are remodeled into guest houses and many famous Korean restaurants that you can taste various traditional Korean foods. At the Royal Court Cuisine Research Institute you can taste Korean meal that kings and queens tasted in the past and you can also learn to cook Korean meal. There are also traditional cafes and stores that sell pottery of high level.

I still enjoy feeling many things walking about the streets of Bukchon, and I discover new things and feel Korean history and meet newly born culture. The bystreet exploration is valuable and while I walk around for a few hours I feel like I am far away from noisy and crowded Seoul even though Bukchon is located at the center of Seoul.
Bolder attempts should be made in order to solve problems

My trip to Bukchon starts with looking at the 600-year-old white pine tree in the yard of the Constitutional Court. I feel the spirit of this region when I see branches of the tree that stretches beside the huge granitic building. ‘Bukchon Culture Center’ also helps you understand the unique culture of this region.

However, I feel that something is lacking. Although there have been many positive changes thanks to attempts to make this region a tourist attraction, there are still problems to solve. Foreign language service at museums, restaurants and cafes, photo information signboards and directional signs are to be supplemented. Biggest problem is that traditional Korean-style houses are not open to general visitors. City office of Seoul and Jongno-gu office should be try bolder attempts in order to solve the problems and only through this shall Bukchon be the best tourist attraction just as the value Bukchon has now. In addition, Bukchon will be considered as a treasury of Korean traditions by foreigners.
David A.Mason

He is a professor of tourism at Kyunghee University and is studying religious meaning and tradition of Korean mountains. He worked as a consultant for the Ministry of Culture and Tourism for the past five years and wrote six books about Korean culture and tourism.

Culture Event
Insa-dong Cultural Events

At the Buginsa Yard, Search for Traditional Culture Event and Experience Traditional Culture Event are held for Korean and foreign visitors.

Contact : Culture and Athletics Department of Jongno-gu Office/ TEL : 02) 731-1161


-Subway : Anguk Station Line No.3 Exit No.6

-Bus : 1012,7025,602-1,109,151,162,171,172,272,601 (Get off at Jongno Police Station)





Finding the 24 seasonal divisions of the year

April 19th (Sun)



(A seasonal division when people make tea)

-Making Gogu Tea : Bosung Haeshin Buddhist priest (Knowing customs, making tea, interesting tea story)

-Gogu Tea Sampling Party

-Gogu Customs Participation Event : Seeding green tea, folk games (the game of yut, tuho game, shuttlecock game, top game, etc.)

May 24th (Sun)



(May 5th in the lunar calendar)

-Danojeol performance of : Pungmulnori(Sajik-dong Pungmulnori Team’s Pangut) Taekgyeon performance

-Dano customs participation event: arm wrestling, Changpo hair wash, straw craft, folk games (the game of yut, tuho game, shuttlecock game, top game, etc.)

June 7th (Sun)


Mangjong Seasonal Division (Sowing period)

-Mangjong seasonal division participation events: sowing, Putbori Itga Geuseureumnori, straw craft(egg basket, twisting straw rope), folk games (the game of yut, tuho game, shuttlecock game, top game, etc.)

Traditional Culture Experience Event

March 22nd (Sun)


Traditional folk games

Making tools

-Making traditional folk games tools, traditional kites, traditional shuttlecock, top and weathercock

April 26th (Sun)


Natural dyeing experience

-Various dyeing experience using natural dyes

May 24th (Sun)


Making masks

-Coloring masks with acryl colors and craft experience using easy clay(colored clay)

June 28th (Sun)


Demonstaration of ceramic art

-Demonstration and experience of the potter’s wheel

-Making pottery, coloring on the first coat

Traditional Costume


March 22nd ~

December 27th (24 times)

Palace costume photographing

-Photographing wearing palace and traditional costume

The 2nd Danjong Queen Jeongsun Cherish Festival

The 2nd Danjong Queen Jeongsun Cherish Festival is held for 3 days from April 24th to 26th at Sungin-dong Dongmangbong, Daehakno, Cheonggyecheon Youngdo Bridge.

Danjong Queen Jeongsun Cherish Festival, Queen Jeongsun Selection, Queen Jeongsun’s visiting Yeongdo Bridge and farewell of Danjong and Queen Jeongsun at Yeongdo Bridge are the main events and exploration of Queen Jeongsun’s remains, experience of Jajudongcheon natural dyeing, exhibition at Jeongeopwon site and Cheongnyongsa, photozone, tasting palace meals, flying wish balloons and traditional performances are accompanying events.

 When : April 24th (Fri) ~ April 26th (Sun), 2009-03-20

 Where : Dongmangbong, Maronie Park at Daehakno, Yeongdo Bridge, Cheongnyeongpo in Yeongwol-gun, Kangwon-do.

 Contents

    • Danjong Queen Jeongsun Cherish Festival and Queen Jeongsun Selection

    • Queen Jeongsun’s visiting Yeongdo Bridge and farewell of Danjong and Queen Jeongsun at Yeongdo Bridge

    • Encounter of Danjong and Queen Jeongsun at Cheongnyeongpo and essay contest, etc. (‘Challenge! Golden Bell’)

 Contact : Culture and Athletics Department of Jongno-gu Office/ 731-0414

 Directions

    • Dongmangbong : Take the bus(Jongno 03) at the exit no.10 of Dongmyoap Station, line no.6 and get off at Sungin Park

    • Daehakno : exit no.2 of Hyehwa Station, line no.4

    • Yeongdo Bridge : Walk from the exit no.10 of Dongmyoap Station, line no.6

Toward Cheonggyecheon for 5 minutes

대학로 마로니에공원 오시는 길

Directions to Daehakro Maronie Park

4호선 혜화역 : Hyehwa Station, line no.4

4번출구 : exit no.4

2번출구 : exit no.2

마로니에 공원 : Maronie Park

동숭아트센터 : Dongsung Art Center

동망봉, 영도교 오시는 길 : Directions to Donmangbong and Yeongdo Bridge

숭인근린공원(동망봉) : Sungin Park (Donmangbong)

1호선 동묘앞역 : Dongmyoap Station line no.1

10번 출구 : exit no.10

5번 출구 : exit no.5

동묘 : Dongmyo

영도교 : Yeongdo Bridge

청계천 : Cheonggyecheon

Readers’ Corner

We send souvenirs to those who send us good opinion about tour to Jongno, travel sketch and photographs. We hope many of our readers will participate.

The deadline is May 15th, 2009.
Send to : 110-140, 146-2 Susong-dong Jongno-gu, Seoul

Contact : The Tourism Department of Jongno-gu Office

TEL : 731-1835 / FAX : 731-0528

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