London Development Agency Update Report on Employment and Skills Activity Associated with the 2012 Games June 2008 Contents



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London Development Agency

Update Report on Employment and Skills Activity Associated with the 2012 Games

June 2008

Contents

  1. Introduction................................................................................3



  2. Headline Achievements.............................................................3



    1. 3.0 Current Position.........................................................................4



    2. 3.1 Current Position

    3. 3.2 Forecasted Construction Workforce Demand

    4. 3.3 LOCOG’s Anticipated Workforce Requirements

    5. 3.4 Business benefits to date

    6. 4.0 Progress on Jobs and Employment Support ..........................7



    7. 4.1 Job Brokerage Initiatives

    8. 4.2 Employer Accord

    9. 4.3 Construction Employer Accord

    10. 4.4 Personal Best

    11. 4.5 LDA Opportunities Fund

    12. 5.0 Training & Skills.........................................................................12



    13. 5.1 Construction Training

    14. 5.2 Non-Construction Training

  3. Business Opportunities.............................................................16



  4. Sports & Physical Activity.........................................................18



    1. 8.0 Culture and 2012 ........................................................................19



    2. 8.1 The Cultural Opportunities Fund

  5. Tourism and International Marketing/Promotion ....................20



  6. Communication and Engagement ............................................21


10.1 Get Set London Roadshow

10.2 Sub Regional Partnership Engagement

10.3 The Big Opportunity



1.0 Introduction

This report provides an update to the Economic Development , Culture, Sport and Tourism (EDCST) committee of the London Assembly on progress made in the delivery of the Employment and Skill legacy from the 2012 Games and how it is addressing worklessness in London. In this respect it represents a progress report in the delivery of the London Employment & Skills Taskforce for 2012 (LEST2012) Action Plan, taking information provided via the Annual Report produced at the beginning of the year and giving a brief summary of activity since that date.

In taking forward its pan-London Skills and Employment Strategy, the London Skills and Employment Board considers the LEST2012 programme to be a key component of improving skills and employment outcomes for Londoners. The Board brings strong employer leadership to improving skills and employment and the LEST component is sponsored on behalf of the Board by Grant Hearn, Chief Executive of Travelodge.

In addition to employment and skills activity this report also covers other areas of work relating to the broader benefits of the Games, including Business and Enterprise, Culture and Sports Participation.



2.0 Headline Achievements

The programme continues to gather pace after an initial development and mobilisation stage and significant progress in being made. Key achievements to date include:



  • Over 450 (16%) local people and a total of 1,324 (47%) Londoners
    employed on the Olympic Park construction site, a rise of 335 since
    December 07.



  • 338 (52% of the total) London companies have already won work supplying the Olympic Delivery Authority (ODA) and of these three-quarters are small/medium (SMEs) size businesses and nearly a quarter (23%) are local to the Olympic Park.

  • Approximately 2,400 people have received employment support in the 5 host boroughs and of those 470 (20%) have gone on to secure work as a direct result of this help.

  • The establishment of a Pan-London job brokerage network with a central team of 6 based in Boardman House Stratford, to match that within the 5 host boroughs.

  • The launch of the award winning CompeteFor business brokerage system for the Games with approximately 6,000 London suppliers already registered on the system.

  • Agreement to the use of a Games-related “Jobs, Skills, Futures” branding incorporating the 2012 logo for use by the local job brokerages and the Pan-London network to link their services to 2012 jobs.

  • Over 300 previously unemployed people placed into work with companies such as Travelodge, British Gas, Compass, MacDonalds and Sainsbury’s via Employer Accord pilots

  • Almost 900 people to date engaged in the Personal Best Pre-Volunteer programme with roll-out across London from autumn2008.

  • The Plant Training Centre on the Olympic Park has delivered plant training to a total of 150 local (5 borough) residents between Dec 07 and April 08, with 64 graduates subsequently placed into jobs on the Olympic Park or other construction sites.

  • Successful completion of Winter of Sport programme introducing 2,872 people to participation in a sport and receiving coaching via 56 new After School and 25 disability sports clubs.

  • 30 London Boroughs and over 40,000 people reached by Phase 1 of the “Get Set London” roadshow

  • Graduate Scheme put in place by the Olympic Delivery Partner with the University of East London, which will result in 18 graduate roles and 18 summer interns over the next few years, as well as an on-going student mentoring programme.


3.0 Current Position

3.1 Current Position

The vast majority of jobs directly associated with the 2012 remain construction-related as can be seen from Fig. 1 below.



Fig 1. Contractor Workforce Composition (April 2008)

Workforce All contractors

Number of five borough residents (%)

Of 5 Borough residents, (%) Previously Unemployed

Number from rest of London

Rest of London Previously Unemployed

No Information

2,786

451 (16%)

96 (21%)

873 (31%)

103(12%)

360 (13%)




Diversity Figures (excludes 20 non-UK workers)

No. of BAME (% of UK workforce)

No. of Disabled

No. of Women




432 (16%)

30 (1%)

216 (8%)

In comparing these snapshot figures for the workforce with the annual report issued six months ago, a number of changes are evident:

4


  • In the period between Dec 07 and April 08, the number of workers on the site has risen by 890

  • Whilst the number of workers from the 5 Boroughs and rest of London have risen by 92 and 243 respectively, the figures as a proportion of the total workforce have dropped since December 2007. Closer examination reveals that this is largely the result of contractors mobilising their existing workforce first onto the project, an industry norm in the early stages of major developments.

  • The number of BAME, women and disabled workers on site all show an increase in total numbers, but the BAME proportion shows a small 1% reduction since December 07 (women and disabled proportions remain the same). This continues to point to the need for further work with contractors to recruit a more diverse workforce.

  • The table above only represents a snapshot of the contractor workforce at a given point in April 08. This can be a misleading measure of workforce composition as contractors will arrive and leave the site through the year and workers will move from and on to site from week to week according to the needs of the project. A more accurate measure of workforce composition would be annual cumulative figures. This requires the effective tracking of individuals throughout their time working on the site. The ODA are working with their contractors to try and achieve this and it is hoped that future updates and annual reports will be able to capture this valuable insight in to the number and characteristics of workers on site.


3.2 Forecasted Construction Workforce Demand

The LDA has been working closely with the ODA to forecast the volume and types of construction related jobs that might be required. The first iteration of this work was released in February 2008. This anticipates that with the mobilisation and start on site of several major tier one contractors (including the stadium, aquatics centre and the velodrome) the total workforce on the Olympic Park is expected to rise to above 3,500 (including design and professional staff) later this summer. The ODA is currently refining its forecasting methodology to provide a more accurate forecast which will include improvements to the assumptions made within the forecasting model and discussions directly with contractors as they prepare to commence work.



3.3 LOCOG’s Anticipated Workforce Requirements

It is still comparatively early days for LOCOG in understanding and forecasting the likely workforce requirements for running the Games. However some overall figures have been estimated, based around the experience of other Organising Committees from past host cities and the likely contracting approach and structure for the delivery of the Games themselves.

These indicate the following estimated peak requirements: 3,500 direct employees of LOCOG 100,000 employees as part of the contractor workforce 70,000 volunteers, almost half of which will require specialist expertise and knowledge

This is a large workforce but it is worthwhile considering that:



  • These are peak figures and represent a snap shot of labour required, most of which might only be employed for a matter of weeks.

  • The role of sponsors/contractors in employing a large proportion of this staff requirement is acknowledged but yet to be fully understood.

  • Further work is required to understand how “specialist” volunteers are sourced and what qualifications might be required.

The LDA is funding a forecasting function within LOCOG to help further investigate the nature of the required workforce. Valuable lessons and insights from how the Beijing Organising Committee for the Olympic Games have organised their Games-time workforce will also be learnt this summer. Importantly it will help us to understand how our initial approach to training in the hospitality, transport and media sectors will meet the needs of employers in these industries.



3.4 Business benefits to date

The ODA has released information relating to business benefits derived from the Games projects. This shows the position as of May 08:-



  • Over 650 contractors have won contracts worth over £2 Billion in total

  • Over 455 (70%) are small and medium sized.

  • 338 (52%) of all contractors are based in London.

  • 78 (12%) are based in the one of the five east London host boroughs

  • Ultimately, the ODA and LOCOG expect to award contracts for work worth over £6bn, either directly or through their supply chains.


4.0 Progress on Jobs and Employment Support

This section summarises progress since the beginning of the year on projects and programmes aimed at assisting people into paid employment. Some of this activity has been developed to take advantage of direct employment opportunities from the Games (e.g. construction workers), some indirect; but all activities link to the LEST 2012 Action Plan and thus are pivotal to contributing towards the target of a 70,000 reduction in worklessness in London.



4.1 Job Brokerage Initiatives

Significant progress has been made this year to support residents living locally to the Olympic Park and across the capital to secure Games related jobs. Both approaches involve utilising existing organisations, including the JobCentre Plus network, to help people into work, many of whom may have multiple barriers to securing paid employment. Figures for the financial year 07/08 are encouraging and suggest services are starting to help a significant number of people access employment opportunities both directly related to the Games and other vacancies.



Specific Achievements

  • Approximately 2,400 residents in the 5 host boroughs have received employment support via local labour schemes in 2007/08.

  • Of those 2,400 residents, 460 have been brokered into jobs either directly related to the 2012 Games project or have secured other paid employment.

  • Significant capacity building of the 5 borough brokerage services has taken place including the approval of an investment of approximately £12.5m (via City Strategy Pathfinder) to improve the range and outreach of services into diverse or disengaged communities.

  • The opening of a brand new job brokerage office this month to service some of the most deprived communities in Canning Town, Newham.

  • The establishment of a Pan-London job brokerage network with a central team of 6 based in Boardman House Stratford. This is already running but will be formally launched as “Relay London Jobs” in the Autumn. The team will disseminate information regarding Games-related vacancies and already supports over 100 organisations across London to submit clients for jobs in a timely and effective manner.

  • The establishment of a central coordination team consisting of these local labour schemes, JobCentre Plus staff, ODA/CLM and a Pan-London brokerage network has taken place at Boardman House, Stratford. This team disseminates vacancies, screens and then passes candidates on to contractors submitted from the various brokerages.

  • The agreement to the use of a Games-related “Jobs, Skills, Futures” branding for use by the 5 Borough brokerages that assists in linking their

  • A further 4,000 people receiving advice and guidance via LDA-supported job brokerages in the outer Thames Gateway boroughs (Bexley, Lewisham, Barking & Dagenham, Redbridge and Havering)

  • Of those 4,000 people, 1,082 subsequently went on to secure jobs
    through brokerage services.


services to 2012 jobs. Through the use of this campaign identity, greater numbers of clients will be encouraged to use these local services.



4.2 Employer Accord

The Director of the Employer Accord (Carrie England) has been appointed and the team is being built up with a number of new Associate Directors and an office based in Moorgate. The team is being funded by the LDA and DWP, with secondments from Jobcentre Plus and the LSC (Train to Gain staff). The Employer Accord will support the development of an integrated offer to employers, providing a mechanism for the recruitment and training of people currently not in employment. Ultimately the Accord will form the basis of the London Skills and Employment Board’s integrated offer to employers. Early pilots are already having some significant success:



  • 26 partnerships with 23 employers & 15 providers

    1. • Involves delivering pre-employment training for specific job vacancies

    2. – Pre-employment training to 400 people

    3. – 37 work placements

  • Over 300 people already placed into work with organisations such as Travelodge, British Gas, Compass, MacDonalds and Sainsbury’s


4.3 Construction Employer Accord

This is a specific element of the Accord programme, designed to respond to the particular demands of the construction industry. The core offer within it is the employment of “site based coordinators”, working closely with contractors and staff on site to secure and sustain employment within the industry. Progress to date includes:



  • The appointment of two site based coordinators by the ODA, with funding provided by both LDA and Construction Skills, with a further two set to start in June 08.

  • The coordinators are providing a crucial link with main and sub contractors and promoting availability of recruitment and training services, (e.g “Train to Gain”) including encouragement to use graduates from the on-site plant training school (See section 4 below) and securing work placements.

  • Further site based coordinators across sites in London will be appointed during 2008


4.4 Personal Best

The Personal Best (Pre-Volunteer) programme is focused on helping build the confidence and skills of people who are not in employment, education or training to become more employable and also engage in volunteering, with the possibility of a Games-time volunteering role with LOCOG. The first pilot programme has been completed with a second underway.



Phase 1

Initial 11 pilot schemes across London were completed in 07/08 with the

following results


  • A total of 380 learners went through the 11 pilot schemes (Brent, Greenwich, Hackney, Haringey, Lambeth, Newham, Southwark, Bromley, Tower Hamlets, Waltham Forest and Westminster) from diverse backgrounds (67% BAME, 58% female, 12% disabled)

  • Having completed their course

- 19% have gained F/T or P/T employment

-40% have entered in to education

-21% have participated in volunteering



Case Study – Personal Best Programme

Chenielle is a young single mother, living in Hackney and was unaware of the possible support that was available that would help her find a job. She represented a classic example of young mothers who felt trapped between choosing over their parenting responsibilities and the need to seek employment because they did not have any other support. Chenielle’s life changed, however, when Rising Tide, a community organisation in Hackney, contacted her about the Personal Best Programme.

She enrolled on the programme, initially finding it quite a challenge to meet new people as she was a shy and quiet person. However, her self-esteem grew while she progressed through the programme, learning new skills particularly in communication. She became more open and confident through greater interaction with her fellow peers and her tutors until, through volunteering at events such as the Shoreditch Festival, she was able to deal with the public and representatives from big organisations. Through the one to one support from her Personal Best advisor and tutors, she also gained greater motivation to define and focus on her career goals.

Personal Best showed Chenielle the different opportunities that are available to her as well as kick start her self-belief through regular support from her Personal Best advisor and tutors, who gave her time and effort to listen to her needs. As the programme ensured that her children were able to attend a good quality children centre, she was able to pursue her own goals to gain a qualification and look for a job. “Without paid childcare, I never would have been able to do

the course.” Now that she has completed the programme, Chenielle has become more confident, actively looking for employment and has just been offered a job in catering and hospitality.

Phase 2

The second phase of the programme is currently being delivered and is building on the lessons learnt in Phase 1 in the original 11 pilot boroughs



  • So far 577 people have engaged in Phase 2, with a total of 880 expected by September 2008

  • 174 learners have already completed the programme to date of which 4% have already obtained F/T or P/T employment and 11% gone in to education. We will report full outcomes in due course when the second pilot programme is complete

  • Participants to date consist of 58% BAME, 66% female, 10% disabled individuals


Phase 3 (Pan-London Roll-out)

As part of the roll out of this successful programme across the capital, the LDA and LSC (acting in partnership) have commissioned delivery agents across London to run Personal Best initiatives. Utilising European Social Fund money, a bidding round was launched in parallel with the LSC earlier in 2008. The focus for the LDA’s support in this programme is “wraparound” support consisting of outreach services, childcare, etc, and progression support to graduates after the programme, whilst the LSC primarily is supporting the training and qualification itself.

A total of 28 bids were received and after scoring, evaluation and assessment a total of 18 contracts have been awarded with a view to commence delivery from September 2008.

4.5 LDA Opportunities Fund

As part of its commitment to secure benefits for as broad a cross-section of London’s communities and businesses as possible the LDA has invested £11m over three years in 27 community-based projects. The focus of these is on outreach and engagement to communities across London with high levels of worklessness and skills development needs. It is still quite early in the delivery of these projects but already significant activity is underway:

Of the 21 skills projects underway


  • Over 1,100 people have received employment support and almost 800 skills and training places have been delivered

  • From this, 111 people have already secured paid employment


5.0 Training & Skills

The Games-related and inspired training programme has advanced rapidly since the Annual Report in January this year. The obvious current focus continues to be around Construction



5.1 Construction Training

National Skills Academy for Construction

The ODA, working in close partnership with the Learning & Skills Council , LDA, Construction Skills, the 5 local host boroughs and its contractors have succeeded in securing National Skills Academy for Construction (NSAfC) status for the Olympic Park site. This allows the partners above to access significant funding both to establish training facilities on or around the site as well as providing revenue funding to deliver training places of direct relevance to the needs of contractors. Forecasting work to date has determined that three training facilities (see below) are required on or in close proximity to the site to deliver the flexible training packages contractors require for new entrants and their existing workforce.

Construction College East London (Plant Training Centre) and other new facilities

The plant training school has been in operation since December 2007 and has been a great success both for the individuals who have undertaken training and the contractors who have taken graduates on. The vast majority of training places have been funded by the Local Employment and Training Framework, with candidates screened and referred from the 5 host borough brokerages. It will now provide places for residents from across London funded by the, LDA, LSC and Construction Skills.

The school has delivered plant training to a total of 150 local (5 borough) residents between December 07 and May 08, of which 133 passed their course. Of these, 64 graduates were subsequently placed into jobs on the Olympic Park or other construction sites.



Case Study – Angela Benjamin – London Borough of Tower Hamlets

Angela has always been interested in the construction industry, but had previously only been able to secure some ad hoc painting and decorating type work. She saw an advert for a project targeted at getting women into construction being run by Skillsmatch, a local labour scheme in Tower Hamlets. After an initial assessment she was booked into a short construction industry taster course. She received an induction course at the new Plant Training School at Eton Manor, and then successfully completed training on both Forward Tipping Dumper and Wheel Loaded Shovel (WLS) machinery. She now has accepted a position as a Plant Operative on the Park driving a WLS

Progress on Further Training Facilities Further discussions amongst partners and with contractors alongside an analysis of forecasting data has revealed that both greater numbers of training places and a broader range of construction training will be required to meet the demands of the Olympic Park and the associated developments on the Olympic Village and Stratford City Developments. As a consequence work has been underway to provide training facilities at two further sites in close proximity to the site at Cathall Road, Waltham Forest and North Woolwich, Newham. The following training will be delivered from these centres

Civil engineering (concreting, kerb laying, etc), General Operative training, Railworker, Carpenters (Formwork), Steel Workers/Fixers, Metal Workers/ Pre Cast Screeders, Dry Lining, Scaffolding

These facilities not only will provide entry level workers and improvers that are a direct immediate demand for contractors on the Olympic project, they will also provide a legacy of industry-led training for the construction sector to meet the needs of further major projects across London.

Training Places for 5 Borough residents Excluding training provided at the plant training school, a further 1,854 construction training courses have been provided in 2007/08. Many of these training interventions have, in conjunction with employment support offered through local labour and job brokerage schemes, resulted in the securing of job or work placements (see section 3.1 above). Courses have included: Construction Skills Cert. Scheme, Construction Multi Skills Including CSCS, Manual Handling and Fire Marshals, Construction First Aid, Slinger/ Signaller, Tiling Taster, Plastering Taster, Plumbing Taster, Bricklaying Taster, Forklift truck, Advanced Tiling, Painting and Decorating


    1. Train to Gain investment – the project has received additional encouragement from central government to design approaches that promote the take up of Train to Gain funding by contractors on the Olympic Park. This training is targeted at improving the skills of people already in work and promotes employer-led training. To this end it has been decided to support two Olympic Site Coordinator roles (see section

    2. 4.3 above) to specifically promote and devise training packages for contractors utilising these resources. These advisor roles are in the process of being recruited and should be in post later this summer.

  • Other LDA, LSC and Construction Skills Pan-London Investment

- The “On Your Marks” construction training programme is funded by LDA and ESF funding and is delivering a mix of basic skills, ESOL, Health & Safety, craft skills and Train the Trainer courses for people already in employment within SMEs. In 2007/08 these projects (delivered by companies such as MACE and the Building Crafts College in Newham) provided a total of over 680 general and NVQ level 2 skills courses.



Women into Construction Project is designed to increase the proportion of women employed to build the Olympic Park and venues. Two site based coordinators have been appointed as part of the team (see 4.3 above) specifically to work with women to broker them into jobs and support them once on site.

-NEWCO – Disabled People into Construction

"Net Ambition" is a tailored basic, functional construction skills training programme aimed at a disabled client group to address barriers they face in entering the industry, including employer engagement and bespoke work placements for individuals that reflect the training they receive. The programme is in the very early stages of delivery (starting in the final quarter of 2007/08) but already Newco Employment and Training provided employment support to 48 people, 3 of whom have entered employment, and 19 beneficiaries were assisted in their skills development.



Construction Apprenticeships On the park

– The ODA are planning to offer 2,000 work placements and apprenticeships in partnership with contractors and sub­contractors. One strand of the ODA’s forecasting work is looking at apprenticeships, detailing how many, the level of skill and employment opportunities across the lifetime of the build. Additionally specific opportunities are being worked on with Bovis Lend Lease (the Olympic Village developers) to ensure apprentices have access to the breadth of work to complete their learning on either site.



5.2 Non-Construction Training

Alongside construction, 4 sectors have been identified as the main areas likely to grow as a result of the Games and provide the initial focus of attention in terms of skills and training: Sport & leisure, Transport, Media & Audio Visual and Hospitality and Tourism.

Sport & Leisure – London Leisure Academy

The Skills Active business plan for the National Skills Academy for Sport and Leisure in London has been approved by the LSC for implementation in 2008. The London Leisure Academy will provide a single, coherent approach to all skills training in the sport and active leisure industry with a website and Centres of Excellence established across London that will develop courses and provide information on training and qualification opportunities. The LDA have invested £340,000 towards operational staffing costs for the academy and recruitment of the team is almost complete.

Transport – A Transport Manager post, funded by the Accord programme, started in April 2008 to co-ordinate and implement employment and training activity for major TfL projects, including the East London Line extension.

Media & Audio Visual – A project Board was established in October 2007, including employers such as the BBC, Sony and Apple. Skillset are leading research with employers into demand and entry routes with the aim of piloting an extensive work placement programme from September.

Customer Services - People 1st are leading research and consultation activity aimed at developing a customer service Gold Standard as part of a Sector Skills Council consortium funded by the by the LDA and LSC. A project steering group was established in July 2007 to look at best practice with employers and the report is due in June 2008, with qualification development and piloting planned for the remainder of the financial year.

Regional Language Network (RLN) -The RLN have updated their website to support people and businesses access language and cultural awareness training, resources and services . They have also started piloting modules called "Welcoming the World" (which will inform the Customer Service Gold Standard), and "Working With the World" (a training programme for managers and team leaders who manage and work with people from other cultures).

Wider Apprenticeship Opportunities The LSC has invested circa £2.3 m of extra funding into apprenticeships and capacity building providers to be able to deliver circa 550 new apprentices and assessors to Londoners. This funding will grow over the next 4 years delivering more apprentices and more assessors. It will also deliver employer demand-led apprenticeships, the new young apprenticeships for 14 – 16 year olds and adult apprenticeships. 450 apprenticeships in the public sector were delivered during 2007-08, and JCP have also committed to directly appointing 50 apprenticeships per year.

6.0 Business Opportunities

The central focus for activity to secure business benefits for London’s businesses has been the development and operation (since January 2008) of the “CompeteFor” electronic business brokerage system. This provides an opportunity for prospective suppliers, primarily SMEs, to match their capabilities against buyer requirements and be shortlisted to deliver Games related contracts. Whilst led by the LDA with ODA and LOCOG, this is a nationwide initiative involving the UK Regional Development Agencies and the Devolved Assemblies that also signposts suppliers to business support in their locality where required.



To date

  • Out of a total UK CompeteFor registration figure of just over 19,000 suppliers, approximately 6,000 London companies have registered on the system as potential suppliers.

  • Diversity breakdown – of the 6,000 registered approximately 15% are BAME, 1.5% disabled and 19% are women owned/managed.

  • Of the 6,000 London suppliers approximately 632 (10%) have been automatically signposted via Business Link to further support to make them “business ready”.

  • A total of 106 contract opportunities have been placed on the system to date with a further 47 (at time of writing) in the pipeline .

  • Of the 106 contracts placed on CompeteFor 74 are in 'closed/tender in progress' status and 18 have been awarded. Of those contracts awarded, 12 have gone to suppliers registered on the CompeteFor system.

  • CompeteFor has just won 1st prize for Collaborative Procurement at the recent Government procurement excellence awards event.

Supplier registration for London is being led by the London Business Network, with the support of London First, the London Chamber of Commerce and London region of the CBI.

The biggest operational risk to the success of CompeteFor is a low level of contracting opportunities being advertised on the system from major buyers. This being addressed principally through the appointment of a full time “buyer engagement team” working with Tier 1 contractors and their supply chain to promote awareness and encourage use of this comparatively new system/approach. It is estimated that the supply chain from both the ODA and LOCOG will incorporate about 75,000 contracting opportunities and the project is aiming to secure approximately 10-15,000 of those onto the system. This push is supported by senior management at both the ODA, LOCOG, with the LDA directing all Games-related and non-Olympic contracts at the LDA to be advertised on CompeteFor. A pilot programme for other GLA opportunities is also in development.

CompeteFor Case Study – Catering 2 Order

Catering 2 Order was recently awarded a contract by the Olympic Delivery Authority (ODA) to provide catering services to the Olympic construction site in east London. The small business based in Southwark offers a breakfast and lunch menu for approximately 150 office and construction workers. Established in July 2007 the company was set up by John Charles after he suffered a medical condition which left him visually impaired. Catering 2 Order's team of 15, many of whom are also visually impaired, currently service a portfolio of small public and private sector contracts in south east London.

John was informed of the catering contract, advertised on CompeteFor, by the Canary Wharf Group’s business development organisation, of which John is a member. He registered immediately and applied for the contract within the same day. Using a screen reader to access CompeteFor, John found the process extremely accessible and straight forward. Catering 2 Order was shortlisted for the opportunity and after providing some additional documentation regarding hygiene and health and safety, was awarded the contract.

According to John, the CompeteFor website is an important tool for SMEs. "As a small business with no dedicated marketing department, we would never have been able to put our business in



7.0 Sports & Physical Activity

The LDA are currently developing the London Legacy Plan for Sport in partnership with the GLA, Sport England, UK Sport and Youth Sport Trust. This plan will articulate the tangible legacy outcomes and opportunities available from hosting the 2012 Olympic and Paralympic Games in terms of school and community sports participation, talent identification and elite pathways.

There has been a considerable amount of consultation on the development of the plan, in particular, with all 33 London Boroughs and National Governing Bodies of Sport. The plan which is now being led by Kate Hoey, Commissioner for Sport in London, will be published after the Beijing Olympic and Paralympic Games.

One practical example of a sports legacy programme is the LDA’s Winter of Sport initiative. This provided new sporting activities targeting young people across the capital and was launched earlier in the year. This resulted in



  • Fifty-six new after-school sports clubs being established through the programme, providing at least one club in thirty-two London Boroughs.

  • Twenty-five disability sports projects received programme funding, providing new sporting/coaching activities for disabled people in twenty-five London Boroughs.

  • 2,872 new people participating in sport and receiving coaching.

  • The programme was funded with £250,000 investment by the LDA
    through the Mayor’s ‘Youth Offer’.




Case Study - Panathlon Challenge

The London Development Agency invested £17,500 through the Winter of Sport Programme to support the Panathlon Challenge. Panathlon Challenge provides many sporting opportunities for young disabled people across London, including training days for coaches and young leaders and provision of specific disability sports equipment. A coaching fund enables more hours of sporting activity to take place in London Boroughs and a competition structure for young people to compete against others. Panathlon Challenge is focussed on those young people with severe learning difficulties, complex and profound disabilities and or physical impairments. This is the most under-represented group in terms of participation in sport and gets very few if any, competitive opportunities. The LDA funding provided sporting opportunities through this initiative in an additional 5 London Boroughs this year (Hammersmith & Fulham, Richmond, Haringey, Southwark and Redbridge), resulting in 174 new young disabled people participating in sport.


8.0 Culture and 2012

8.1 The Cultural Opportunities Fund

The LDA is investing £1.4m over 18 months in a fund that will provide small grants (c£50K) to enable arts and cultural organisations, community groups and creative businesses to deliver sector showcasing activities within the themes of the Cultural Olympiad, aimed at generating a positive legacy for the 2012 Games. Projects supported by the fund will also provide a means through which individuals can gain improved skills and support towards employment. The fund will be managed by the Arts Council and will be launched at the beginning of September 2008.

The LDA has appointed a Cultural Opportunity Manager to work with the Mayor’s Office, GLA and LOCOG to extend the reach of the Cultural Olympiad. The Agency is also part-funding with LOCOG and the ODA, a small contracted team for 12 months, to join up work across the three organisations in preparation for the launch of the Cultural Olympiad, and on the ODA’s Arts and Cultural Strategy. The LDA will also lead the work to ensure that the socio-economic opportunities around the Cultural Olympiad are maximized and that the cultural programme is appropriately integrated into the legacy process.

9.0 Tourism and International Marketing/Promotion

The LDA is delivering, through its support to Visit London, London Unlimited and Think London a comprehensive package of support to promote London as a place to visit, study, work, invest and live. Obviously the 2012 Games provide a massive catalyst and opportunity to establish London’s pre-eminent position as the number one “world city”. The previous annual report gave a comprehensive review of all the activities being undertaken in this respect, but the following gives a snapshot of activity/progress since this report:



  • 2007 was a record year for visitor spend in London, with 25.5 million visitors contributing a total of £ 10.4 billion to London’s economy.

  • 202 tourism businesses have been offered business support since April 2007 to improve their performance and quality.

  • The staging of major events is seen as a vital tool to deliver economic prosperity to London. The hugely successful 2007/08 Events for London campaign delivered several major events to the capital including the Grand Départ of the Tour de France, the first ever competitive NFL game played outside North America, NBA Basketball and NHL Ice Hockey at The O2. Together these events delivered over £100m in economic benefit to the capital.

  • Events for London also won the opportunity (in partnership with Badminton England) for London to host the World Badminton Championships in 2011, providing a major TV audience, especially in key emerging markets such as China and India. Other major events confirmed for the coming years include the London X Games in September 2008, the World Gymnastics Championships in 2009, and the ATP Tennis Masters from 2009 (for four consecutive years). Work, alongside the FA, is also underway to secure the UEFA Champions League Final at Wembley in 2011

  • Think London’s branded and customised black cab has visited USA (New York, San Francisco, Los Angeles) , Europe (Copenhagen, The Hague, Milan, Barcelona), and India (Mumbai) promoting London’s business/investment opportunities

  • Think London (TL) have worked on 50 inward investment projects that have been identified using the 2012 Games as a catalyst.

  • TL inward investment activity since 2007 has already resulted in the creation of 168 new jobs.


10.0 Communication and Engagement

The LDA has supported a broad range of engagement activities with communities across London. These include the following key interventions



10.1 Get Set London Roadshow

The roadshow is a crucial piece of Games-related community engagement activity. It is a vital tool to get messages to residents in particularly the outer London boroughs. It will also provide a joint platform to promote engagement around LMF at appropriate 5 Borough events.

It has been hugely popular wherever it has visited having toured 30 London boroughs between January and April (Ealing, Southwark and Brent deferred to summer 2008 due to bad weather).


  • In total it reached 44,000 people (of which 32,000 interacted in some way)

  • 15,000 hard-copy leaflets were taken, 4,000 touch-screen interactions of which 550 left contact details for follow-up

  • 200 pieces of printed media coverage, 33 broadcast pieces in mainstream media were generated, inclusing 50 pieces of print coverage in BAME publications,

  • Extensive coverage on ITV London of Roadshow talent competition, 45 minutes of BAME TV coverage, 2 hours BAME radio coverage

As a result of this, the LDA has committed with LOCOG and ODA, to deliver a Phase 2 summer programme for the roadshow. This will visit existing major festivals and events at outdoor venues across London from June to October 2008.



10.2 Sub Regional Partnership Engagement

As part of the LDA’s support to deliver information and raise awareness with the general public around the benefits of the Games, it is supporting the delivery of major festivals and events organized via sub-regional partnerships in the capital. Each sub-region was asked to deliver a business plan outlining what they wished to do in their area to enhance understanding, raise awareness and/or celebrate the Games coming to London in 2012 and consequently each has its own specific flavour and approach. The roadshow will attend each of these 4 events that will take place through the summer months and a fuller description of each one will be given in the next update report to the committee.



10.3 The Big Opportunity

As part of the Big Opportunity Programme, the LDA has grant funded the London Voluntary Service Council to establish a dedicated information service on Olympic opportunities for London's Third Sector. LVSC have commissioned Greater London Volunteering to deliver the service and in their first quarter of delivery, they have recruited a member of staff and are in the process of developing a communications plan and establishing a dedicated telephone line linked to an updating of their website. The new website is due to be launched in the first week of June to link with Volunteers Week. The communications plan will outline the extent of their outreach activity and should be in place by the end of July.
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