Milk and milk productions prepared by



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tarix12.09.2018
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MILK and MILK PRODUCTIONS

  • Prepared by

  • Nazmiye ULU 2001431035

  • Çiğdem Deniz DALAKLIOĞLU 2002431010


HISTORY OF DAIRY PRODUCTS INDUSTRY

  • A mosaic frieze was found

  • First milk users are nomads from Central Asia. (Mongolians, Persians and Turkish)

  • Louis Pasteur discovered pasteurization in 1860

  • Atatürk Forest Farm



MARKET STRUCTURE of DAIRY PRODUCTS in TURKEY

  • INSTITUTIONS in the INDUSTRY

  • THREATS FOR NEW ENTRANTS OF DAIRY INDUSTRY

  • INSTITUTIONS in the INDUSTRY

  • SUPLIERS in the INDUSTRY

  • CONSUMERS in the INDUSTRY

  • GOVERNMENT POLICIES in TURKEY for DAIRY INDUSTRY

  • EXTERNAL TRADE of TURKEY in DAIRY PRODUCTS INDUSTRY



INSTITUTIONS in the INDUSTRY

  • -divided into 3 groups

  • their size

  • their capacity

  • their technology

  • -Encouragement Premium



Table 1: Premium Paid Amount of Milk



Table 2:Dairy Firms in Turkey Which Get Confirmation Number from EU for Exporting to EU



THREATS FOR NEW ENTRANTS OF DAIRY INDUSTRY

  • unregistered production and sale

  • 8% value added tax rate

  • highly priced and inefficient bait

  • instability in raw milk prices.



SUPLIERS in the INDUSTRY

  • several actors (Livestock farms, milk marketing cooperatives, additive stuff production firms, dairy industry machines production firms, construction firms, energy suppliers, package producing firms, transportation vehicles )

  • Additive stuff is usually imported from abroad

  • Dairy industry machines are imported



CONSUMERS in the INDUSTRY

  • Calcium

  • Consumption is rather low



Table 3: Per Capita Milk Consumption (kg/person)



Table 4: Consumption Amount of Dairy products (1000 ton)



GOVERNMENT POLICIES in TURKEY for DAIRY INDUSTRY



EXTERNAL TRADE of TURKEY in DAIRY PRODUCTS INDUSTRY

  • Export

  • Low export because of inefficiency and quality standards

  • Main exportable products are cheese and butter

  • ‘tulum’ and ‘white cheese’ are exported to Saudi Arabia

  • a great decrease in export of butter because of the economic crisis in Russia and herbal nutrition tendency

  • ice cream export started to increase



Table 5: Export of Dairy products (Tone)



  • 2) Import

  • directly related to cattle farming

  • climatic change or a government decision affects



Table 6: Dairy products Import of Turkey (Tone)



Table 7: Import of Milk Powder from Important Country Groups (Tone)



CONDUCT of FIRMS in DAIRY INDUSTRY

  • PRICING POLICY

  • MARKETING ACTIVITIES

  • R&D ACTIVITIES AND PRODUCT DIVERSIFICATIONS OF FIRMS

  • MERGERS



PRICING POLICY

  • There is not a stable pricing policy

  • Arguments between the milk producers and manufacturers.

  • Manufacturer:

  • -High price of raw milk, low demand

  • Producer:

  • -High cost & risky production

  • -High bait prices

  • Streetsellers



MARKETING ACTIVITIES



R & D ACTIVITIES AND PRODUCT DIVERSIFICATIONS OF FIRMS

  • To increase consumption level of Dairy

  • Introduce new products

  • -no lactose milk, different age group milk.

  • Traditional products with modern techniques

  • -Ayran, Kaymak

  • Foreign products

  • -Fruity milk & yoghurt,dairy for digestion.

  • Ice-Cream



MERGERS

  • Structural problems such as high cost and low demand

  • -need mergers to finance their activities

  • having a dynamic market is an advantage in long-term

  • -Foreign firms’ main strategy is to capture the market by using big firms name

  • -Danone



V.PERFORMANCE OF FIRMS in DAIRY INDUSTRY



TECHNOLOGY

  • A lot of unsregistered firms mostly using primitive techniques

  • institutional firms in the industry achieve state-of-the-art dairy technology



QUALITY STANDARDS OF PRODUCTS AND SERVICE

  • ISO 9000 series were created as internationally accepted standard

  • Turkey applies the standards as TS EN ISO 9001

  • 4 firms certificated with TS EN ISO 9001 and 28 firms with ISO 9002



Table 8:TS EN ISO 9001 Certificated Dairy Firms in Turkey



GROWTH OF SALES & CONSUMPTION

  • -Higher income level

  • -Higher education level





GROWTH of CAPACITY

  • Government subsidies

  • Capacity usage ratio is increased from 17% to 28%



VI. CONCLUSION

  • Confused structure by comprising the most modern and most primitive techniques together

  • Dilemma obstructs the dairy sector of Turkey to achieve EU quality standards and to compete in international area

  • Inefficient and Unhealty consumption

  • Policies mainly tries to obstruct unregistered production

  • It will take a long time to achieve efficiency and quality



Thanks for Listening




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