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HU. 10 EXIT-LEVEL OUTCOMES



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HU. 10 EXIT-LEVEL OUTCOMES


    1. BACHELOR OF ARTS

Students who have a Bachelor of Arts Degree in the Humanities and Social Sciences should be able to:

  • Demonstrate familiarity with and have an informed outline knowledge and understanding of

the content, theories, and scholarly positions of the critical core of a number of disciplines at a basic and intermediate level (level 5).

  • Demonstrate a systematic and well-rounded knowledge, and the ability to critically question

the basic assumptions of the most important theories, scholarly positions and basic methodologies of one or more disciplines (level 6).

  • Show competence with the basic and elementary modes of inquiry of at least one or more

core disciplines to specified, less complex problems (both concrete and abstract).

and African contexts) regarding specific issues and/or problems.

  • Interpret topical issues using different perspectives in the disciplines included at level 6.

  • Interpret, explain and/or develop an argument around and an understanding of newly

encountered material and demonstrate an ability to marshal an approach used in one or more disciplines included at the exit-level (level 6).


    1. DIPLOMA

Students who have a Diploma in Public Relations and Communication should be able to:

  • Execute specialised public relations activities.

  • Produce communication media for public relations context.

  • Use theory to shape the broader context in which a public relations practitioner functions.

  • Use administration and leadership qualities as a public relations professional.



HU. 11 CURRICULUM FOR DIP (PUBLIC RELATIONS AND COMMUNICATION)


Programme code: D7002Q

SAQA ID: 84628

HEQF level: 6

Credits: 408


Purpose: The aim of the qualification is to develop in the student the competency to plan, apply, implement and evaluate public relations and communication management practices in a variety of business and social contexts.
The curriculum for the Diploma (Public Relations and Communication) programme consists of 25 semester modules compiled as follows:


First Year

Second Year

Third Year

Semester modules

Public Relations 1A&1B

Public Relations 2A&2B

Public Relations 3A&3B

6

Communication Management

1A&1B


Communication Management

2A&2B


Communication Management

3A&3B


6

Media 1A&1B

Media 2A&2B

Media 3A

5


Professional Writing Skills 1A&1B







2

*Professional

Practice 1



*Professional Practice 2

*Professional Practice 3

6

10 semester modules

8 semester modules

7 semester modules

25

Majors: Communication Management, Public Relations and Media.

* Experiential time for this qualification is .5.

HU. 12 CURRICULUM FOR EXTENDED DIP (PUBLIC RELATIONS AND COMMUNICATION)


Programme code:

D7EX2Q


SAQA ID: 84628

HEQF level: 6

Credits: 400


Purpose: The purpose of this qualification is intended to develop in a student the competence to plan, apply and monitor public relations and communication activities in a variety of contexts.


First Year

Second Year

Third Year

Fourth Year

Semester modules

Fundamental Research Practice

Communication Management 1B

Communication Management 2A&2B

Communication Management 3A&3B

7

Workplace Preparation

Public Relations IB

Public Relations 2A&2B

Public Relations

3A&3B


7

Basic Business Calculations

Media 1A&1B

Media 2A&2B

Media 3A

7

Communication Management 1A

Professional Writing Skills 1A&1B







3

Public Relations IA










1

End-User Computing (Module A)

Professional Practice 1

Professional Practice 2

Professional Practice 3

7

9 semester modules

8 semester modules

8 semester modules

7 semester modules

32

* Experiential time for this qualification is .5.




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