Cell phone industry analysis

3. Stage in Life Cycle:

The cell phone industry is in the Mature Life Cycle Stage, where nearly all-potential customers are already users of the industry’s product. The cell phone industry’s growth and profitability depends entirely on its ability to attract new customers. By increasing and improving the cell phones and services, it will attract more potential buyers, because technology alone will not attract buyers, instead companies want value-added services for mobile-phone securities.

Cell Phone companies attract buyers in two ways during the Mature Life Cycle State:

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  Service: Making cell phone more affordable will attract buyers to buy more cell phones and increase competition between companies to lower service fee.
  
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  Innovative Phone Style: The new designs and improvement in the physical appearance of the cell phones, and more add-on features attracts customers to buy it at a higher rate.