Cell phone industry analysis

2. Scope of Competitive Rivalry:

The cell phone industry has become increasingly larger within the last three years as a result of more affordable cellular phones as well as lower service costs. Companies are competing in an advance technology and communication sector in which success attracts customers to buy their products and services. The market is very competitive because they offer the same products and services, but has different physical attributes to the phones and different costs, which buyers have choices to choose from. Companies want to provide the best products and services to attract buyers by lowering cost and improving products, which makes the cell phone industry very competitive.

Here are the main factors of competitive rivalry:

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  Cell phone cost: Customers wants better services and products at a lower cost.
  
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  Bundle functions into just one cell phone: For example E-mail, text messaging, internet
  
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  New technology improvement: For example camera phones
  
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  Better landline services