| Value chains, markets and drivers of adoption: Consumer and end-user demands for GLDC crops span from rural subsistence households in developing countries to advanced urban health food markets in the developed world, including a wide range of expectations and demands for produce characteristics. These varying market demands, meeting rural household needs and developing the value chain that links both of them are of great importance for target households102. However, there are bottlenecks such as poor infrastructure and institutional barriers limiting market outlets and farmers’ access to inputs such as seed and fertilizer. Understanding the drivers of adoption and dis-adoption and how technologies are modified by farmers themselves in adaptive processes is crucial to facilitate scaling of innovations and will add value to the analysis of adoption constraints. New approaches to tracking the adoption of technology will be piloted as a basis for systematic analysis of factors affecting adoption. Work will be undertaken to clarify policy and institutional measures that either impede or encourage adoption, with emphasis on seed systems.
What are the underlying preferences affecting demand for agricultural technologies and produce across the various target groups and how can these be used in technology development, dissemination and ultimately to enhance adoption?
Which value chains offer potential for improving household incomes, nutrition, economic growth and social inclusion, and in which should GLDC invest in targeting?
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