Digital marketing is often confused with online marketing. Digital marketing is the process of promoting a brand, service or product on the internet

1.13.3  Place 

Location, location, location. In the marketing mix, the process of moving products from the 

producer to the intended user is called place. In other words, it is how your product is bought 

and  where  it  is  bought.  This  movement  could  be  through  a  combination  of  intermediaries 

such as distributors, wholesalers and retailers. 

Building  your shop  in  the wrong place decreases footfall and ultimately  means  fewer sales. 

Having your shop in the right place but not having the stock in the shop is even worse.