You can see exactly how I tied relevant and topical themes
to the PCM by listening to the podcast interview here:
www.optin.tv/jeff-king
. You can also view the Facebook
videos we created from this interview on my page:
www.facebook.com/BrendanJamesKane
.
You can find popular tie-ins for almost any message, and it’s necessary
even when your information falls into one of the five categories. I have a
friend named Stephanie Barkley who is a comedian and an up-and-coming
Instagram influencer. She heavily promoted herself and got out the message
about her comedic skills by creating a skit about Melania Trump. Stephanie
is still growing her fan base, so she needs to create content that is engaging,
entertaining, and captures the attention of people that don’t know her work.
If she used a headline like “Stephanie Barkley Creates Great Comedic
Sketches” the message would be too distant and irrelevant to most people’s
lives. It would also be ineffective in building up her following and would
only be relevant to die-hard fans. But “What Melania Trump Really Thinks
About Living with Donald Trump” grabs a broader audience’s attention.
I can’t stress enough that with sixty billion messages sent out on digital
platforms each day you have to stand out. The great news, however, is that
of those sixty billion messages, a vast majority aren’t relevant or
interesting. So this gives you an advantage. Capitalize on this fact and make
your information relevant. Create messaging that your audience is
interested in.
Dostları ilə paylaş: