market, you have proof that your brand or company can drive success. If
you’re strategic and recognize how to maximize and leverage the potential
of building an audience in a specific part of the world, it can help your
business immensely.
Many start-ups believe that success equals raising $50 million from a
VC fund in Silicon Valley, having a bunch of engineers in an office in San
Francisco, and conquering the US market bit by bit. In reality, you can do
equally as well in emerging markets for far less money, and the outcomes
over time will start to equalize.
Carey says that if you want to solve a problem, think of the best
possible outcome and then work backward from there. Ask yourself what
steps you need to take to get where you want to go. What are all the
potential actions that lead to the point you want to reach? Start mapping out
how you get to each one of those. Eventually, a very simple and
straightforward path will form. And using the approach of acquiring users,
clients, and customers in emerging markets can be an unbelievably
powerful tool to get you where you want to go.
Dostları ilə paylaş: