Ranta believes the number one thing that every successful YouTube creator
has in common is a strong point of view around
which they consistently
create content. Their point of view could be related to their comedic sense
of humor, makeup style, or fitness ideas, but they have to have something
that makes them unique.
Once you recognize what sets you apart,
highlight that attribute or
theme on your channel. If you keep at it, you’ll usually find success. This is
more important than looking good on camera or having a lot of experience
as a vlogger. Ranta has observed that even those with great skill usually
don’t achieve success if they don’t stick to one topic. Changing topics too
often becomes very confusing for people.
Approach your content from a
single point of view and you’ll have a better chance of finding your
audience.
When
you review YouTube comments, you’ll see that the videos and
channels people love most are ones that make them feel like they’re
connecting with their best friends. It’s really
hard to feel like someone is
your best friend if you can’t explain what they’re about. Keep it simple and
start with a narrow focus.
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