K atie c ouric

A Targeting Checklist
This is a very broad checklist that will not necessarily cover all your
specific targeting goals, but it will help you begin to break down your target
audience if you are starting from scratch. To reach the right people, you
need to have a picture of them in mind.
Begin by writing down all the information you know about your product
or brand. Think about whom it is most accessible or useful to. Once you’ve
compiled a list or a few paragraphs, ask yourself the following questions:
1. What is the 
GENDER
of your target audience? Are you targeting
men, women, or both?
2. What is the 
AGE
of your target audience? Are you targeting
younger teenagers, adults, people in their thirties, or another age
bracket?
3. What is your 
DESIRED MARKETING GOAL
? What is the
action that you want your audience to take? Are you trying to
a. increase awareness about your brand;
b. sell a specific product;

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c. get people to register for your email list; d. get more
engagement on posts;
e. drive traffic to a blog or website; or
f. do you have a different marketing objective?
4. Where is your audience 
LOCATED
? Are you targeting people all
over the world, just in the United States, or another country?
Perhaps you have a local business and want to target a specific zip
code, town, or state? The location of your audience depends heavily
on your marketing goals and what you’re trying to achieve. You
need to know if you’re selling a product directly to people in a
specific region or if you’re trying to build brand awareness and
credibility? However, if you work in entertainment or are trying to
build a global brand, being known throughout the world can be very
beneficial. (More on this idea in 
chapter seven
, “Go Global (an
Opportunity),” to help you understand how targeting a global
audience could be beneficial for increasing your brand’s validation
and credibility.)
5. What